Rascasse Audience Intelligence

Aflac Target Market in United States

A data profile of the people who buy, follow and care about Aflac in United States — modelled from more than twelve digital signal sources. Aflac has an estimated audience of 2,917,497 people in United States.

#10among Insurances in United States#1082among Brand in United States#872in Business & Career

The average Aflac fan in United States is 43.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include verizon, MetLife, Great Clips, with strongest over-indexing on verizon (4.6× the country average).

Demographically, the Aflac audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aflac fan in United States is balanced, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for verizon.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aflac profile in United States.

Audience size
2.9M
in United States
Gender
49.1%♀
50.9% male
Age
43.5
average years
Country rank
#10535
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aflac

49.1% are female, 50.9% are male, average age 43.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Aflac audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.5
Estimated audience size2,917,497
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Aflac audience in United States
Age bracketShare%
16-194%
20-2918%
30-3925%
40-4934%
50+19%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Aflac audience comes from United States.

Worldwide audience distribution share by country for Aflac
CountryShare
United States84.8%
Japan9.6%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aflac audience in United States is strongest.

Fig. 05

Top regions by affinity

Aflac customers by region in United States
#RegionReachAffinity×
01South Dakota~20K3.34×
02North Dakota~20K2.62×
03Alabama~90K2.13×
04Mississippi~50K2.09×
05Louisiana~60K1.55×
06Georgia~100K1.42×
07Arkansas~30K1.38×
08Montana~10K1.36×
09Connecticut~40K1.29×
10Nebraska~20K1.23×
11Iowa~30K1.20×
12Wyoming~5K1.18×
13South Carolina~50K1.16×
14Kansas~30K1.14×
15Tennessee~60K1.09×
16Kentucky~40K1.02×
17Oklahoma~30K1.02×
18Florida~200K1.00×
19Idaho~10K1.00×
20North Carolina~90K0.99×
21Missouri~50K0.98×
22Pennsylvania~90K0.92×
23Michigan~70K0.92×
24West Virginia~10K0.90×
25Virginia~60K0.88×
26New Mexico~10K0.88×
27Maryland~40K0.86×
28Vermont~4K0.85×
29Hawaii~10K0.81×
30New York~100K0.80×
31Rhode Island~7K0.80×
32Indiana~40K0.77×
33Delaware~6K0.73×
34New Jersey~50K0.71×
35Oregon~20K0.71×
36Maine~7K0.71×
37Texas~200K0.69×
38Ohio~60K0.68×
39Nevada~20K0.64×
40New Hampshire~7K0.64×
41Minnesota~30K0.63×
42Wisconsin~30K0.61×
43Washington, District of Columbia~5K0.61×
44California~200K0.58×
45Illinois~50K0.57×
46Arizona~30K0.54×
47Colorado~20K0.54×
48Massachusetts~30K0.47×
49Washington~30K0.46×
50Utah~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Aflac, United States
0.41×1.00×3.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aflac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aflac audience
#·InterestCategoryAffinity×
01Hatha Yoga PradipikaLiterature62.92×
02Lean InLiterature29.05×
03TV ShopMovies & TV26.07×
04MetLifeBusiness & Career14.76×
05Mutual of OmahaBusiness & Career12.13×
06CignaBusiness & Career7.88×
07Rachel WeiszMovies & TV6.80×
08Dallas (1978 TV series)Movies & TV6.61×
09verizonTechnology & Electronics4.60×
10Great ClipsBeauty & Wellness3.51×
11TurboTaxBusiness & Career3.47×
12Dairy QueenFood & Beverages2.93×
13Health insuranceBusiness & Career2.90×
14DentistryBusiness & Career2.75×
15CVS PharmacyShopping2.73×
16WalgreensShopping2.28×
17Pizza HutFood & Beverages2.07×
18StarbucksFood & Beverages2.04×
19EBayShopping1.79×
20InsuranceBusiness & Career1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aflac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aflac audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.85×
Price SensitivityPREMIUM1.47×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aflac audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Design AffinityPREMIUM0.94×
SustainabilityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aflac's target market in United States?

Aflac's target market in United States covers an estimated 2,917,497 people, concentrated in Florida and California.

02

What is the gender split and age of Aflac customers?

49.1% of the Aflac audience are female, 50.9% are male, with an average age of 43.5 years.

03

Which brands do Aflac fans like most?

Aflac fans show strongest brand affinity for verizon (4.6×), MetLife (14.76×), and Great Clips (3.51×) over the country average.

04

Where do Aflac fans live in United States?

Aflac fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aflac fans also like?

Beyond Aflac itself, the audience over-indexes on MetLife (14.76×), Great Clips (3.51×), Cigna (7.88×), and Walgreens (2.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Aflac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aflac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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