Aflac Audience in United States

Aflac logo

Aflac has an estimated audience of 2,867,333 people in United States. 49.1% are female, 50.9% are male, average age 43.5. Top regions: Florida, California, Texas. Top brand affinities: verizon, MetLife, Cigna, Walgreens, Great Clips.

The average Aflac fan in United States is 43.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include verizon, MetLife, Cigna, with strongest over-indexing on verizon (4.6× the country average). Demographically, the Aflac audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Aflac fans

Demographic split for Aflac audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.5
Estimated audience size2,867,333

Audience persona

The typical Aflac fan in United States is balanced, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for verizon.

Top regions in United States

Top regions ranked by reach for Aflac in United States
RegionReachAffinity
Florida205,3111.06×
California191,6800.61×
Texas181,3010.74×
New York139,4930.87×
Georgia127,0011.44×
Pennsylvania94,1830.98×
North Carolina90,0671.04×
Alabama84,3772.11×
Michigan74,1750.99×
Tennessee65,9401.15×
Virginia63,5980.91×
Ohio63,0100.71×
Illinois57,1110.6×
Louisiana56,6531.53×
New Jersey51,7560.71×
South Carolina50,7121.18×
Mississippi48,4962.05×
Missouri47,8521.04×
Maryland44,2270.9×
Indiana41,7150.8×
Kentucky36,9261.03×
Oklahoma33,9071.06×
Connecticut33,4311.16×
Arizona33,3800.57×
Arkansas31,7621.34×
Iowa29,2131.24×
Massachusetts28,3530.5×
Washington27,8910.48×
Wisconsin27,2340.63×
Minnesota26,1030.64×
Colorado26,0010.58×
Kansas25,3731.12×
Oregon24,5240.75×
South Dakota20,8903.15×
Nevada18,2950.66×
Nebraska17,2711.2×
Idaho14,7081.02×
North Dakota14,6592.49×
New Mexico11,9620.83×
West Virginia11,8350.89×
Montana10,8681.37×
Utah10,3240.4×
Hawaii9,8610.8×
Rhode Island7,2540.79×
New Hampshire7,0070.62×
Maine6,2040.6×
Washington, District of Columbia5,6380.65×
Delaware5,6220.71×
Wyoming4,4151.04×
Vermont3,7960.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aflac audience
BrandAffinityCategory
verizon4.6×Technology & Electronics
MetLife14.76×Business & Career
Cigna7.88×Business & Career
Walgreens2.28×Shopping
Great Clips3.51×Beauty & Wellness
CVS Pharmacy2.73×Shopping
Hatha Yoga Pradipika62.92×Literature
Mutual of Omaha12.13×Business & Career
Starbucks2.04×Food & Beverages
Dallas (1978 TV series)6.61×Movies & TV
Dentistry2.75×Business & Career
Pizza Hut2.07×Food & Beverages
EBay1.79×Shopping
TurboTax3.47×Business & Career
TV Shop26.07×Movies & TV
Friends1.56×Movies & TV
Dairy Queen2.93×Food & Beverages
Health insurance2.9×Business & Career
Insurance1.74×Business & Career
Lean In29.05×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aflac audience
TraitClusterScore
MindfulnessBALANCE1.37
ExtroversionTHRILL1.33
Quality AwarenessPREMIUM1.31
Social Media UsageJOY1.3
Need for SecurityCONSERVATISM1.29
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Aflac
CountryShare
United States84.6%
Japan9.7%
China0.7%

See Aflac audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Aflac have in United States?

Aflac has an estimated audience of 2,867,333 people in United States, concentrated in Florida and California.

What is the gender split and age of Aflac fans?

49.1% of Aflac fans are female, 50.9% are male, with an average age of 43.5 years.

Which brands do Aflac fans like most?

Aflac fans show strongest brand affinity for verizon (4.6×), MetLife (14.76×), and Cigna (7.88×) over the country average.

Where do Aflac fans live in United States?

Aflac fans in United States are most concentrated in Florida (reach 205,311), California (reach 191,680), and Texas (reach 181,301). These three regions account for the largest share of the active audience.

What other brands do Aflac fans also like?

Beyond Aflac itself, the audience over-indexes on MetLife (14.76×), Cigna (7.88×), Walgreens (2.28×), and Great Clips (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aflac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.