Mutual of Omaha Audience in United States

Mutual of Omaha logo

Mutual of Omaha has an estimated audience of 1,846,478 people in United States. 56.1% are female, 43.9% are male, average age 52.6. Top regions: Texas, Florida, California. Top brand affinities: Israel, Historic site, Cherish (group), Jeep Wagoneer, Hibachi.

The average Mutual of Omaha fan in United States is 52.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Israel, Historic site, Cherish (group), with strongest over-indexing on Israel (3.65× the country average). Demographically, the Mutual of Omaha audience skews more female with an average age of 52.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Mutual of Omaha fans

Demographic split for Mutual of Omaha audience in United States
MetricValue
Female56.1%
Male43.9%
Average age52.6
Estimated audience size1,846,478

Audience persona

The typical Mutual of Omaha fan in United States is more female, around 52.6 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Mutual of Omaha in United States
RegionReachAffinity
Texas180,4751.14×
Florida138,4661.11×
California109,2250.54×
Georgia83,0301.46×
North Carolina76,9001.38×
Illinois70,8041.15×
Ohio55,6460.98×
Michigan51,0271.06×
Pennsylvania50,3680.81×
Virginia49,8211.11×
New York49,7450.48×
Tennessee46,6051.26×
South Carolina39,6401.43×
Nebraska38,7444.18×
Alabama36,7681.43×
Indiana36,7561.09×
New Jersey35,9750.77×
Missouri35,0411.18×
Arizona34,8680.92×
Maryland31,9611.01×
Louisiana29,8761.25×
Oklahoma26,8211.31×
Kentucky24,7871.07×
Mississippi24,7541.63×
Colorado24,5370.84×
Washington23,8100.64×
Wisconsin23,0400.83×
Iowa20,3041.33×
Massachusetts19,0940.52×
Minnesota17,2330.65×
Arkansas16,8071.1×
Oregon15,8330.75×
Kansas14,2100.98×
Nevada13,8000.77×
Connecticut10,7040.58×
West Virginia8,4850.99×
Utah8,0520.49×
Idaho7,3480.79×
New Mexico7,1840.78×
South Dakota5,2441.23×
New Hampshire5,0510.69×
Montana4,8870.95×
Hawaii4,6400.58×
Delaware4,3520.85×
Maine4,1150.62×
Rhode Island3,9070.66×
Washington, District of Columbia3,0980.56×
North Dakota3,0790.81×
Wyoming2,9231.07×
Alaska2,1630.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mutual of Omaha audience
BrandAffinityCategory
Israel3.65×Travel & Leisure
Historic site6.95×Arts & Culture
Cherish (group)14.3×Music & Radio
Jeep Wagoneer6.95×Cars & Mobility
Hibachi9.34×Food & Beverages
Governor of Michigan8.76×Politics & Society
Google Home7.13×Technology & Electronics
Wok7.19×Food & Beverages
headspace9.92×Health
El Paso County, Colorado13.38×Travel & Leisure
Goop4.96×Internet & Social Media
Fairy godmother6.61×Literature
TV Fanatic9.07×Movies & TV
Ira Glass14×Music & Radio
Cryptic crossword12.44×Technology & Electronics
Grace Slick6.5×Music & Radio
Hipster7×Politics & Society
Goma12.23×Travel & Leisure
Vocal harmony3.11×Music & Radio
Kikar HaShabbat9.51×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mutual of Omaha audience
TraitClusterScore
Quality AwarenessPREMIUM1.97
Need for SecurityCONSERVATISM1.81
Career OrientationPOWER1.59
Price SensitivityPREMIUM1.51
Family OrientationCONSERVATISM1.5
MindfulnessBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Mutual of Omaha
CountryShare
United States95.1%
India1.0%
Japan0.7%

See Mutual of Omaha audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Mutual of Omaha have in United States?

Mutual of Omaha has an estimated audience of 1,846,478 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Mutual of Omaha fans?

56.1% of Mutual of Omaha fans are female, 43.9% are male, with an average age of 52.6 years.

Which brands do Mutual of Omaha fans like most?

Mutual of Omaha fans show strongest brand affinity for Israel (3.65×), Historic site (6.95×), and Cherish (group) (14.3×) over the country average.

Where do Mutual of Omaha fans live in United States?

Mutual of Omaha fans in United States are most concentrated in Texas (reach 180,475), Florida (reach 138,466), and California (reach 109,225). These three regions account for the largest share of the active audience.

What other brands do Mutual of Omaha fans also like?

Beyond Mutual of Omaha itself, the audience over-indexes on Historic site (6.95×), Cherish (group) (14.3×), Jeep Wagoneer (6.95×), and Hibachi (9.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mutual of Omaha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.