Independence Blue Cross Audience in United States

Independence Blue Cross logo

Independence Blue Cross has an estimated audience of 330,755 people in United States. 59.1% are female, 40.9% are male, average age 46.3. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Aetna, Kaiser Permanente, Mutual of Omaha, Humana, Jimmy Jazz.

The average Independence Blue Cross fan in United States is 46.3 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Aetna, Kaiser Permanente, Mutual of Omaha, with strongest over-indexing on Aetna (31.76× the country average). Demographically, the Independence Blue Cross audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Independence Blue Cross fans

Demographic split for Independence Blue Cross audience in United States
MetricValue
Female59.1%
Male40.9%
Average age46.3
Estimated audience size330,755

Audience persona

The typical Independence Blue Cross fan in United States is more female, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Aetna.

Top regions in United States

Top regions ranked by reach for Independence Blue Cross in United States
RegionReachAffinity
Pennsylvania248,06623.1×
New Jersey31,6343.76×
New York11,7710.64×
California11,0400.3×
Florida9,2960.42×
Texas8,7580.31×
Delaware6,7907.44×
Virginia5,5390.69×
North Carolina4,5760.46×
Ohio4,4230.43×
Massachusetts4,3720.67×
Illinois3,9680.36×
Georgia3,6820.36×
Maryland3,6570.64×
Michigan3,3690.39×
Indiana2,5810.43×
Tennessee2,3810.36×
Colorado2,2470.43×
South Carolina2,0050.4×
Washington1,9000.29×
Arizona1,7570.26×
Minnesota1,7290.36×
Connecticut1,6720.5×
Kentucky1,4600.35×
Missouri1,2610.24×
Louisiana1,0680.25×
Washington, District of Columbia1,0481.05×
Alabama1,0340.22×
Wisconsin9840.2×
Oregon9180.24×
West Virginia8880.58×
Utah8400.28×
Nevada7310.23×
New Hampshire6990.54×
Kansas6510.25×
Iowa5490.2×
Oklahoma5360.15×
Idaho5180.31×
Mississippi4900.18×
Rhode Island4360.41×
Arkansas4350.16×
Maine3940.33×
Nebraska2840.17×
New Mexico2100.13×
Vermont1940.33×
Montana1700.19×
Hawaii1610.11×
Alaska1560.22×
North Dakota1420.21×
Wyoming1370.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Independence Blue Cross audience
BrandAffinityCategory
Aetna31.76×Business & Career
Kaiser Permanente20.71×Business & Career
Mutual of Omaha36.11×Business & Career
Humana22.84×Health
Jimmy Jazz50.65×Shopping
James McAvoy17.21×Movies & TV
Cigna10.25×Business & Career
Social Security (United States)7.64×Politics & Society
Anthem Blue Cross19.3×Business & Career
County (United States)2.98×Politics & Society
Troy Aikman12.13×Sports
Blue Cross Blue Shield of Massachusetts43.96×Business & Career
NOISY35.64×Music & Radio
Staples Inc.2.66×Business & Career
Philadelphia (magazine)7.29×News
Jesus2.05×Politics & Society
Indeed.com1.99×Business & Career
United States Postal Service1.96×Business & Career
Skyline Chili11×Food & Beverages
Powerball2×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Independence Blue Cross audience
TraitClusterScore
Career OrientationPOWER1.7
Family OrientationCONSERVATISM1.58
Community OrientationOPEN1.57
Price SensitivityPREMIUM1.34
Healthy LifestyleBALANCE1.3
TravellingTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Independence Blue Cross
CountryShare
United States90.2%
France2.8%
India1.9%

See Independence Blue Cross audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Independence Blue Cross have in United States?

Independence Blue Cross has an estimated audience of 330,755 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Independence Blue Cross fans?

59.1% of Independence Blue Cross fans are female, 40.9% are male, with an average age of 46.3 years.

Which brands do Independence Blue Cross fans like most?

Independence Blue Cross fans show strongest brand affinity for Aetna (31.76×), Kaiser Permanente (20.71×), and Mutual of Omaha (36.11×) over the country average.

Where do Independence Blue Cross fans live in United States?

Independence Blue Cross fans in United States are most concentrated in Pennsylvania (reach 248,066), New Jersey (reach 31,634), and New York (reach 11,771). These three regions account for the largest share of the active audience.

What other brands do Independence Blue Cross fans also like?

Beyond Independence Blue Cross itself, the audience over-indexes on Kaiser Permanente (20.71×), Mutual of Omaha (36.11×), Humana (22.84×), and Jimmy Jazz (50.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Independence Blue Cross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.