Rascasse Audience Intelligence

Independence Blue Cross Audience in United States

A data profile of the people who buy, follow and care about Independence Blue Cross in United States — modelled from more than twelve digital signal sources. Independence Blue Cross has an estimated audience of 327,688 people in United States.

#648among NGO / Political Party in United States#2555in Politics & Society

The average Independence Blue Cross fan in United States is 46.3 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, California.

Top brand affinities include Aetna, Kaiser Permanente, Mutual of Omaha, with strongest over-indexing on Aetna (31.76× the country average).

Demographically, the Independence Blue Cross audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Independence Blue Cross fan in United States is more female, around 46.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Aetna.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independence Blue Cross profile in United States.

Audience size
328K
in United States
Gender
59.1%♀
40.9% male
Age
46.3
average years
Country rank
#46184
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independence Blue Cross fans

59.1% are female, 40.9% are male, average age 46.3.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Independence Blue Cross audience in United States
MetricValue
Female59.1%
Male40.9%
Average age46.3
Estimated audience size327,688
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Independence Blue Cross audience in United States
Age bracketShare%
16-199%
20-2912%
30-3916%
40-4922%
50+40%
Fig. 04

Worldwide distribution

90.2%

of the worldwide Independence Blue Cross audience comes from United States.

Worldwide audience distribution share by country for Independence Blue Cross
CountryShare
United States90.2%
France2.8%
India1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independence Blue Cross audience in United States is strongest.

Fig. 05

Top regions by affinity

Independence Blue Cross fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K22.73×
02Delaware~7K7.31×
03New Jersey~30K3.62×
04Washington, District of Columbia~1K1.06×
05Montana<1K0.89×
06Alaska<1K0.86×
07South Dakota<1K0.85×
08North Dakota<1K0.85×
09Vermont<1K0.83×
10Hawaii~1K0.82×
11New Mexico~1K0.78×
12West Virginia~1K0.77×
13Rhode Island<1K0.76×
14New Hampshire<1K0.75×
15Mississippi~2K0.73×
16Maine<1K0.73×
17Nebraska~1K0.72×
18Arkansas~2K0.71×
19Maryland~4K0.70×
20Idaho~1K0.70×
21Virginia~5K0.68×
22Massachusetts~4K0.68×
23Oklahoma~2K0.66×
24Iowa~2K0.63×
25Kansas~2K0.63×
26New York~10K0.61×
27Connecticut~2K0.61×
28Utah~2K0.58×
29Louisiana~2K0.57×
30Kentucky~2K0.57×
31Nevada~2K0.57×
32South Carolina~3K0.55×
33Alabama~3K0.54×
34North Carolina~5K0.53×
35Indiana~3K0.53×
36Oregon~2K0.53×
37Colorado~3K0.51×
38Wisconsin~3K0.51×
39Minnesota~2K0.50×
40Tennessee~3K0.49×
41Missouri~3K0.49×
42Ohio~5K0.48×
43Michigan~4K0.47×
44Florida~10K0.45×
45Georgia~4K0.44×
46Arizona~3K0.44×
47Washington~3K0.43×
48Illinois~5K0.42×
49Texas~10K0.34×
50California~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Independence Blue Cross, United States
0.31×1.00×22.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Independence Blue Cross audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Independence Blue Cross audience
#·InterestCategoryAffinity×
01Jimmy JazzShopping50.65×
02Blue Cross Blue Shield of MassachusettsBusiness & Career43.96×
03Mutual of OmahaBusiness & Career36.11×
04NOISYMusic & Radio35.64×
05AetnaBusiness & Career31.76×
06HumanaHealth22.84×
07Kaiser PermanenteBusiness & Career20.71×
08Anthem Blue CrossBusiness & Career19.30×
09James McAvoyMovies & TV17.21×
10Troy AikmanSports12.13×
11Skyline ChiliFood & Beverages11.00×
12CignaBusiness & Career10.25×
13Social Security (United States)Politics & Society7.64×
14Philadelphia (magazine)News7.29×
15Gavin NewsomPolitics & Society4.67×
16County (United States)Politics & Society2.98×
17Staples Inc.Business & Career2.66×
18JesusPolitics & Society2.05×
19Indeed.comBusiness & Career1.99×
20United States Postal ServiceBusiness & Career1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Independence Blue Cross audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Independence Blue Cross audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.48×
Community OrientationOPEN1.47×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Independence Blue Cross audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
Luxury OrientationPREMIUM1.00×
Social Media UsageJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Independence Blue Cross have in United States?

Independence Blue Cross has an estimated audience of 327,688 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Independence Blue Cross fans?

59.1% of Independence Blue Cross fans are female, 40.9% are male, with an average age of 46.3 years.

03

Which brands do Independence Blue Cross fans like most?

Independence Blue Cross fans show strongest brand affinity for Aetna (31.76×), Kaiser Permanente (20.71×), and Mutual of Omaha (36.11×) over the country average.

04

Where do Independence Blue Cross fans live in United States?

Independence Blue Cross fans in United States are most concentrated in Pennsylvania (reach ~200K), New Jersey (reach ~30K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Independence Blue Cross fans also like?

Beyond Independence Blue Cross itself, the audience over-indexes on Kaiser Permanente (20.71×), Mutual of Omaha (36.11×), Humana (22.84×), and Jimmy Jazz (50.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Independence Blue Cross audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Independence Blue Cross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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