Horse & Rider Audience in United States

Horse & Rider logo

Horse & Rider has an estimated audience of 8,894,489 people in United States. 56.9% are female, 43.1% are male, average age 39.0. Top regions: North Carolina, Texas, New York. Top brand affinities: UK garage, Product design, Tech News, Governor of Michigan, Hibachi.

The average Horse & Rider fan in United States is 39.0 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, New York. Top brand affinities include UK garage, Product design, Tech News, with strongest over-indexing on UK garage (17.5× the country average). Demographically, the Horse & Rider audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Horse & Rider fans

Demographic split for Horse & Rider audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.0
Estimated audience size8,894,489

Audience persona

The typical Horse & Rider fan in United States is more female, around 39.0 years old, with strong Pet Ownership tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Horse & Rider in United States
RegionReachAffinity
North Carolina418,7911.56×
Texas410,6410.54×
New York402,6470.81×
California382,7490.39×
Maine254,4687.99×
Florida251,1100.42×
Washington141,5150.79×
Colorado138,4070.99×
Pennsylvania133,0030.44×
Georgia130,0090.47×
Illinois121,9130.41×
Ohio114,6210.42×
Arizona109,3000.6×
Michigan107,7650.46×
Virginia104,4950.48×
Massachusetts89,2120.51×
Minnesota84,5030.66×
Missouri83,2410.58×
Wisconsin75,6640.57×
Indiana75,6380.47×
Tennessee74,6360.42×
Oregon73,4770.72×
West Virginia63,2611.53×
Utah61,3520.77×
Maryland60,6490.4×
Alabama59,6900.48×
Oklahoma58,7430.59×
Kentucky57,8120.52×
New Jersey57,6220.25×
Louisiana56,1090.49×
Kansas54,9940.78×
Mississippi54,0910.74×
South Carolina52,9300.4×
Idaho51,5451.16×
Arkansas48,0540.66×
Iowa45,6830.62×
Alaska44,5622.34×
Hawaii39,3921.03×
Montana38,8461.57×
South Dakota38,3431.86×
Vermont37,8562.42×
North Dakota37,3332.04×
New Hampshire36,7941.05×
Wyoming36,1232.74×
Nebraska36,0290.81×
Connecticut35,9740.4×
New Mexico35,8410.8×
Nevada35,7250.42×
Rhode Island35,5291.25×
Delaware31,8171.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horse & Rider audience
BrandAffinityCategory
UK garage17.5×Music & Radio
Product design5.92×Business & Career
Tech News20×Technology & Electronics
Governor of Michigan15.28×Politics & Society
Hibachi15.37×Food & Beverages
Vocal harmony8.49×Music & Radio
Historic site7.4×Arts & Culture
Isometric exercise14.64×Sports
Goop8.37×Internet & Social Media
Google Home9.45×Technology & Electronics
Bank account3.47×Business & Career
Fairy godmother10.27×Literature
Grinch5.2×Movies & TV
Combat sport1.98×Sports
Collectable1.97×Kids & Family
Cherish (group)13.37×Music & Radio
Pro-Ject5×Music & Radio
Wok7.53×Food & Beverages
Hipster10.82×Politics & Society
headspace10.09×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horse & Rider audience
TraitClusterScore
Pet OwnershipJOY1.76
DIY MentalityTHRILL1.63
Sports ActivityPOWER1.52
LGBTQ+ IdentityOPEN1.48
TraditionCONSERVATISM1.39
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Horse & Rider
CountryShare
United States21.4%
Germany15.6%
Japan9.4%

See Horse & Rider audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Horse & Rider have in United States?

Horse & Rider has an estimated audience of 8,894,489 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of Horse & Rider fans?

56.9% of Horse & Rider fans are female, 43.1% are male, with an average age of 39.0 years.

Which brands do Horse & Rider fans like most?

Horse & Rider fans show strongest brand affinity for UK garage (17.5×), Product design (5.92×), and Tech News (20×) over the country average.

Where do Horse & Rider fans live in United States?

Horse & Rider fans in United States are most concentrated in North Carolina (reach 418,791), Texas (reach 410,641), and New York (reach 402,647). These three regions account for the largest share of the active audience.

What other brands do Horse & Rider fans also like?

Beyond Horse & Rider itself, the audience over-indexes on Product design (5.92×), Tech News (20×), Governor of Michigan (15.28×), and Hibachi (15.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse & Rider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.