Rascasse Audience Intelligence

Horse & Rider Audience in United States

A data profile of the people who buy, follow and care about Horse & Rider in United States — modelled from more than twelve digital signal sources. Horse & Rider has an estimated audience of 8,894,489 people in United States.

#2531among Topic in United States#103in Pets & Animals

The average Horse & Rider fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Horseback riding, Clothing, Hair Extensions, with strongest over-indexing on Horseback riding (11.13× the country average).

Demographically, the Horse & Rider audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horse & Rider fan in United States is more female, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Horseback riding.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse & Rider profile in United States.

Audience size
8.9M
in United States
Gender
56.9%♀
43.1% male
Age
39.0
average years
Country rank
#4019
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse & Rider fans

56.9% are female, 43.1% are male, average age 39.0.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Horse & Rider audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.0
Estimated audience size8,894,489
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Horse & Rider audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3917%
40-4920%
50+22%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Horse & Rider audience comes from United States.

Worldwide audience distribution share by country for Horse & Rider
CountryShare
United States21.4%
Germany15.6%
Japan9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse & Rider audience in United States is strongest.

Fig. 05

Top regions by affinity

Horse & Rider fans by region: top regions in United States
#RegionReachAffinity×
01Maine~200K5.45×
02North Carolina~400K1.37×
03Alaska~20K1.27×
04Vermont~20K1.27×
05North Dakota~20K1.21×
06South Dakota~20K1.19×
07Montana~30K1.17×
08West Virginia~50K1.12×
09New York~500K1.06×
10Rhode Island~30K1.04×
11Idaho~50K1.02×
12Delaware~30K1.02×
13Hawaii~40K1.01×
14New Hampshire~30K1.00×
15Nebraska~40K0.97×
16New Mexico~40K0.97×
17Washington, District of Columbia~30K0.97×
18Mississippi~70K0.96×
19Colorado~100K0.94×
20Arkansas~70K0.94×
21Kansas~70K0.94×
22Utah~70K0.92×
23Iowa~70K0.92×
24Oregon~90K0.91×
25Kentucky~100K0.90×
26Oklahoma~90K0.90×
27Louisiana~100K0.89×
28Connecticut~80K0.89×
29Nevada~80K0.89×
30Alabama~100K0.88×
31Michigan~200K0.86×
32South Carolina~100K0.86×
33Minnesota~100K0.86×
34Washington~200K0.85×
35Missouri~100K0.85×
36Wisconsin~100K0.85×
37Tennessee~100K0.83×
38Indiana~100K0.83×
39Arizona~100K0.82×
40Maryland~100K0.82×
41Massachusetts~100K0.80×
42New Jersey~200K0.78×
43Virginia~200K0.78×
44Georgia~200K0.76×
45Ohio~200K0.75×
46Pennsylvania~200K0.73×
47Illinois~200K0.72×
48Texas~500K0.65×
49Florida~400K0.64×
50California~500K0.55×
Fig. 06

Affinity by region

Affinity by region — Horse & Rider, United States
0.55×1.00×5.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse & Rider audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse & Rider audience
#·InterestCategoryAffinity×
01Horseback ridingSports11.13×
02Celebrity GossipNews10.65×
03Arabian horsePets & Animals10.22×
04Dungeons & DragonsGames7.45×
05Dog agilityPets & Animals6.75×
06Rick and MortyMovies & TV5.76×
07Boot BarnFashion & Accessoires5.25×
08Hair ExtensionsBeauty & Wellness4.88×
09Folk musicMusic & Radio4.31×
10Wildlife photographyTechnology & Electronics4.00×
11KayakTravel & Leisure3.99×
12Planet FitnessSports2.60×
13High-definition televisionTechnology & Electronics2.40×
14ClothingFashion & Accessoires2.23×
15Online shoppingShopping1.93×
16Do it yourself (DIY)Home & Garden1.83×
17CosmeticsBeauty & Wellness1.74×
18VehiclesCars & Mobility1.73×
19Consumer electronicsTechnology & Electronics1.72×
20SupermanMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse & Rider audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse & Rider audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
TraditionCONSERVATISM2.24×
Pet OwnershipJOY1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse & Rider audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Convenience OrientationPREMIUM0.77×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse & Rider have in United States?

Horse & Rider has an estimated audience of 8,894,489 people in United States, concentrated in California and New York.

02

What is the gender split and age of Horse & Rider fans?

56.9% of Horse & Rider fans are female, 43.1% are male, with an average age of 39.0 years.

03

Which brands do Horse & Rider fans like most?

Horse & Rider fans show strongest brand affinity for Horseback riding (11.13×), Clothing (2.23×), and Hair Extensions (4.88×) over the country average.

04

Where do Horse & Rider fans live in United States?

Horse & Rider fans in United States are most concentrated in California (reach ~500K), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Horse & Rider fans also like?

Beyond Horse & Rider itself, the audience over-indexes on Clothing (2.23×), Hair Extensions (4.88×), Online shopping (1.93×), and Rick and Morty (5.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Horse & Rider audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse & Rider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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