A data profile of the people who buy, follow and care about Horse & Rider in United Kingdom — modelled from more than twelve digital signal sources. Horse & Rider has an estimated audience of 3,071,610 people in United Kingdom.
The average Horse & Rider fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Veterinary medicine, Racing Post, Energy, with strongest over-indexing on Veterinary medicine (3.95× the country average).
Demographically, the Horse & Rider audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Horse & Rider fan in United Kingdom is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.
The key figures that characterise the Horse & Rider profile in United Kingdom.
69.4% are female, 30.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 43.2 |
| Estimated audience size | 3,071,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Horse & Rider audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 15.6% |
| Japan | 9.4% |
Where the Horse & Rider audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~200K | 1.25× | |
| 02 | South East | ~500K | 1.17× | |
| 03 | South West | ~300K | 1.07× | |
| 04 | Yorkshire and the Humber | ~300K | 1.06× | |
| 05 | West Midlands | ~100K | 1.00× | |
| 06 | East Midlands | ~200K | 0.99× | |
| 07 | North East | ~100K | 0.99× | |
| 08 | Northern Ireland | ~90K | 0.95× | |
| 09 | England | ~2.5M | 0.94× | |
| 10 | East of England | ~300K | 0.92× | |
| 11 | Scotland | ~300K | 0.91× | |
| 12 | North West | ~300K | 0.89× |
The strongest cross-interests of the Horse & Rider audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Horseback riding | Sports | 4.19× | ||
| 02 | Veterinary medicine | Business & Career | 3.95× | ||
| 03 | Racing Post | Sports | 3.21× | ||
| 04 | Philanthropy | Arts & Culture | 2.57× | ||
| 05 | Pet food | Pets & Animals | 2.36× | ||
| 06 | Local food | Food & Beverages | 2.15× | ||
| 07 | Energy | Home & Garden | 2.08× | ||
| 08 | Nonprofit organization | Politics & Society | 2.07× | ||
| 09 | EBay | Shopping | 1.86× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.78× | ||
| 11 | Breaking news | Movies & TV | 1.78× | ||
| 12 | Documentary movies | Movies & TV | 1.78× | ||
| 13 | Rock music | Music & Radio | 1.64× | ||
| 14 | Comedy movies | Movies & TV | 1.64× | ||
| 15 | Pop music | Music & Radio | 1.64× | ||
| 16 | Hip hop music | Music & Radio | 1.59× | ||
| 17 | Cooking | Food & Beverages | 1.58× | ||
| 18 | Veganism | Food & Beverages | 1.55× | ||
| 19 | Coffee | Food & Beverages | 1.55× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.75× | |
| Patriotism | CONSERVATISM | 1.81× | |
| Community Orientation | OPEN | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.96× |
Horse & Rider has an estimated audience of 3,071,610 people in United Kingdom, concentrated in England and South East.
69.4% of Horse & Rider fans are female, 30.6% are male, with an average age of 43.2 years.
Horse & Rider fans show strongest brand affinity for Veterinary medicine (3.95×), Racing Post (3.21×), and Energy (2.08×) over the country average.
Horse & Rider fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Horse & Rider itself, the audience over-indexes on Racing Post (3.21×), Energy (2.08×), Cooking (1.58×), and Do it yourself (DIY) (1.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Horse & Rider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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