Delta Zeta Audience in United States

Delta Zeta logo

Delta Zeta has an estimated audience of 521,978 people in United States. 57.9% are female, 42.1% are male, average age 29.5. Top regions: Texas, California, Florida. Top brand affinities: Grammarly, Goop, Mothercare, JC Whitney, edureka.

The average Delta Zeta fan in United States is 29.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Grammarly, Goop, Mothercare, with strongest over-indexing on Grammarly (9.9× the country average). Demographically, the Delta Zeta audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Sorority

Demographics of Delta Zeta fans

Demographic split for Delta Zeta audience in United States
MetricValue
Female57.9%
Male42.1%
Average age29.5
Estimated audience size521,978

Audience persona

The typical Delta Zeta fan in United States is more female, around 29.5 years old, with strong Sustainability tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for Delta Zeta in United States
RegionReachAffinity
Texas55,9181.25×
California46,3810.81×
Florida36,6411.04×
Illinois24,8961.43×
North Carolina23,1681.48×
New York23,1640.79×
Georgia22,5401.4×
Ohio21,4921.34×
Pennsylvania19,5431.11×
Alabama15,1262.07×
Virginia14,6311.15×
Tennessee14,0991.35×
Michigan13,8241.01×
Louisiana13,2051.96×
Kentucky12,9801.98×
Indiana12,8091.34×
New Jersey12,4180.94×
South Carolina12,0131.53×
Missouri10,3141.23×
Washington8,3700.8×
Massachusetts8,0450.78×
Arizona7,4970.7×
Arkansas7,4891.74×
Maryland7,2370.81×
Colorado6,8800.84×
Oklahoma6,6661.15×
Iowa6,0791.41×
Connecticut6,0451.15×
Wisconsin5,8040.74×
Minnesota4,5680.61×
Mississippi4,2480.99×
Kansas3,9670.96×
West Virginia3,2621.34×
Oregon3,2420.54×
Nevada3,0450.6×
Nebraska2,8081.07×
New Mexico2,4870.95×
Rhode Island2,1201.28×
Idaho1,8830.72×
Utah1,8780.4×
Washington, District of Columbia1,5100.96×
Maine1,3620.73×
New Hampshire1,2990.63×
Hawaii1,2230.55×
Delaware9680.67×
Alaska6240.56×
South Dakota4900.41×
Montana4730.33×
North Dakota4550.42×
Vermont4470.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delta Zeta audience
BrandAffinityCategory
Grammarly9.9×Business & Career
Goop11.22×Internet & Social Media
Mothercare4.67×Kids & Family
JC Whitney22.93×Shopping
edureka48.21×Business & Career
No Escape (1994 film)13.96×Movies & TV
Elsword20×Games
Governor of Michigan8.84×Politics & Society
Nebraska Cornhuskers football4.13×Sports
Hibachi8.06×Food & Beverages
Google Home6.18×Technology & Electronics
JDSU2.91×Business & Career
Fairy godmother6.83×Literature
Harlow10.65×Travel & Leisure
Certified diabetes educator12.02×Business & Career
Mathcore7.06×Music & Radio
Grace Slick7.53×Music & Radio
TV Fanatic8.93×Movies & TV
Hardik Pandya12.55×Sports
Cachorro4.46×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delta Zeta audience
TraitClusterScore
SustainabilityBALANCE2.22
Pet OwnershipJOY1.17
Luxury OrientationPREMIUM1.06
Sports ActivityPOWER0.99
Price SensitivityPREMIUM0.99
MindfulnessBALANCE0.95

Worldwide distribution

Worldwide audience distribution share by country for Delta Zeta
CountryShare
United States43.9%
Japan8.8%
Brazil6.2%

See Delta Zeta audiences in other countries

More Sorority audiences in United States

Frequently asked questions

How many fans does Delta Zeta have in United States?

Delta Zeta has an estimated audience of 521,978 people in United States, concentrated in Texas and California.

What is the gender split and age of Delta Zeta fans?

57.9% of Delta Zeta fans are female, 42.1% are male, with an average age of 29.5 years.

Which brands do Delta Zeta fans like most?

Delta Zeta fans show strongest brand affinity for Grammarly (9.9×), Goop (11.22×), and Mothercare (4.67×) over the country average.

Where do Delta Zeta fans live in United States?

Delta Zeta fans in United States are most concentrated in Texas (reach 55,918), California (reach 46,381), and Florida (reach 36,641). These three regions account for the largest share of the active audience.

What other brands do Delta Zeta fans also like?

Beyond Delta Zeta itself, the audience over-indexes on Goop (11.22×), Mothercare (4.67×), JC Whitney (22.93×), and edureka (48.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delta Zeta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.