Rascasse Audience Intelligence

Delta Zeta Audience in United States

A data profile of the people who buy, follow and care about Delta Zeta in United States — modelled from more than twelve digital signal sources. Delta Zeta has an estimated audience of 481,799 people in United States.

#3among Sorority in United States#439among NGO / Political Party in United States#2315in Business & Career

The average Delta Zeta fan in United States is 29.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Boho-chic, Museum of Modern Art, ULTA Beauty, with strongest over-indexing on Boho-chic (11.97× the country average).

Demographically, the Delta Zeta audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Delta Zeta fan in United States is more female, around 29.5 years old, with strong Sustainability tendencies and a notable affinity for Boho-chic.

Category: Business & Career · Type: NGO / Political Party · Subtype: Sorority

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delta Zeta profile in United States.

Audience size
482K
in United States
Gender
57.9%♀
42.1% male
Age
29.5
average years
Country rank
#37478
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delta Zeta fans

57.9% are female, 42.1% are male, average age 29.5.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Delta Zeta audience in United States
MetricValue
Female57.9%
Male42.1%
Average age29.5
Estimated audience size481,799
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Delta Zeta audience in United States
Age bracketShare%
16-1949%
20-2921%
30-3912%
40-4911%
50+7%
Fig. 04

Worldwide distribution

62.7%

of the worldwide Delta Zeta audience comes from United States.

Worldwide audience distribution share by country for Delta Zeta
CountryShare
United States62.7%
Japan13.7%
Poland3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delta Zeta audience in United States is strongest.

Fig. 05

Top regions by affinity

Delta Zeta fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K2.48×
02Kentucky~10K1.98×
03Louisiana~10K1.84×
04Arkansas~8K1.75×
05Indiana~20K1.69×
06North Carolina~20K1.59×
07Illinois~30K1.45×
08South Carolina~10K1.45×
09Iowa~6K1.43×
10Tennessee~10K1.36×
11Georgia~20K1.35×
12Washington~10K1.35×
13Ohio~20K1.29×
14West Virginia~3K1.29×
15Rhode Island~2K1.29×
16Missouri~10K1.23×
17Nebraska~3K1.20×
18Virginia~10K1.16×
19Oklahoma~6K1.12×
20Texas~50K1.11×
21Connecticut~6K1.10×
22Pennsylvania~20K1.06×
23Florida~30K0.97×
24Michigan~10K0.95×
25Mississippi~4K0.95×
26New Mexico~2K0.94×
27Washington, District of Columbia~1K0.93×
28Kansas~4K0.90×
29Alaska<1K0.89×
30Colorado~7K0.88×
31Vermont<1K0.88×
32Maine~2K0.87×
33North Dakota<1K0.87×
34South Dakota~1K0.86×
35Idaho~2K0.85×
36Delaware~1K0.85×
37Montana~1K0.84×
38New Jersey~10K0.83×
39New Hampshire~2K0.83×
40Hawaii~2K0.80×
41Maryland~7K0.77×
42Massachusetts~8K0.74×
43Wisconsin~6K0.74×
44California~40K0.70×
45Nevada~4K0.70×
46New York~20K0.69×
47Arizona~7K0.69×
48Minnesota~5K0.66×
49Oregon~4K0.66×
50Utah~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Delta Zeta, United States
0.66×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delta Zeta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delta Zeta audience
#·InterestCategoryAffinity×
01Big Ten ConferenceSports65.40×
02Princeton UniversityBusiness & Career24.49×
03Bonnaroo Music FestivalMusic & Radio22.58×
04KumonBusiness & Career21.52×
05Columbia UniversityBusiness & Career19.34×
06Cornell UniversityBusiness & Career19.22×
07Metropolitan Museum of ArtArts & Culture19.04×
08Museum of Modern ArtArts & Culture17.07×
09Boho-chicFashion & Accessoires11.97×
10Altar'd StateShopping11.50×
11Forever 21Shopping10.31×
12ULTA BeautyBeauty & Wellness7.40×
13PoshmarkShopping7.34×
14Urban OutfittersShopping5.47×
15CVS PharmacyShopping5.13×
16CollegeBusiness & Career5.11×
17FloridaTravel & Leisure4.56×
18Target CorporationShopping4.09×
19WalgreensShopping3.51×
20TikTokInternet & Social Media3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delta Zeta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delta Zeta audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.22×
MindfulnessBALANCE1.95×
Price SensitivityPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delta Zeta audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Need for SecurityCONSERVATISM0.74×
IndividualismJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Delta Zeta have in United States?

Delta Zeta has an estimated audience of 481,799 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Delta Zeta fans?

57.9% of Delta Zeta fans are female, 42.1% are male, with an average age of 29.5 years.

03

Which brands do Delta Zeta fans like most?

Delta Zeta fans show strongest brand affinity for Boho-chic (11.97×), Museum of Modern Art (17.07×), and ULTA Beauty (7.4×) over the country average.

04

Where do Delta Zeta fans live in United States?

Delta Zeta fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Delta Zeta fans also like?

Beyond Delta Zeta itself, the audience over-indexes on Museum of Modern Art (17.07×), ULTA Beauty (7.4×), Metropolitan Museum of Art (19.04×), and Columbia University (19.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sorority audiences in United States

See Delta Zeta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Delta Zeta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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