Kappa Kappa Gamma Audience in United States

Kappa Kappa Gamma logo

Kappa Kappa Gamma has an estimated audience of 481,120 people in United States. 57.6% are female, 42.4% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Grammarly, Mothercare, JC Whitney, edureka, Elsword.

The average Kappa Kappa Gamma fan in United States is 29.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grammarly, Mothercare, JC Whitney, with strongest over-indexing on Grammarly (10.2× the country average). Demographically, the Kappa Kappa Gamma audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Sorority

Demographics of Kappa Kappa Gamma fans

Demographic split for Kappa Kappa Gamma audience in United States
MetricValue
Female57.6%
Male42.4%
Average age29.9
Estimated audience size481,120

Audience persona

The typical Kappa Kappa Gamma fan in United States is more female, around 29.9 years old, with strong Sustainability tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for Kappa Kappa Gamma in United States
RegionReachAffinity
California48,9250.92×
Texas48,5521.17×
Florida27,1290.83×
New York21,5990.8×
Illinois19,1611.2×
Georgia16,2431.1×
Ohio15,1021.02×
North Carolina13,8110.95×
Virginia13,4381.15×
Pennsylvania13,2120.82×
Indiana12,8121.46×
Colorado11,7241.55×
Arkansas11,3562.86×
Tennessee10,7081.11×
Oklahoma10,6361.99×
Louisiana10,4801.69×
Missouri10,3681.34×
Michigan9,9890.79×
Alabama9,7551.45×
Arizona9,3390.95×
South Carolina9,1821.27×
Washington8,0960.84×
Massachusetts8,0290.85×
New Jersey7,6610.63×
Kentucky7,6191.26×
Kansas7,4681.97×
Mississippi6,4911.64×
Oregon6,0891.1×
Iowa5,6471.42×
Minnesota5,0350.73×
Wisconsin4,9980.69×
Maryland4,9250.6×
Connecticut3,7300.77×
Nebraska3,6601.52×
Utah3,5060.81×
West Virginia2,1860.98×
Idaho2,1050.87×
New Mexico2,0370.84×
Nevada1,7490.38×
Washington, District of Columbia1,7411.2×
New Hampshire1,6070.85×
Wyoming1,0841.52×
Montana6340.47×
Hawaii6220.3×
Delaware5530.42×
Rhode Island5050.33×
Maine4860.28×
Vermont4230.5×
South Dakota3030.27×
Alaska2810.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kappa Kappa Gamma audience
BrandAffinityCategory
Grammarly10.2×Business & Career
Mothercare4.82×Kids & Family
JC Whitney23.09×Shopping
edureka49.47×Business & Career
Elsword20×Games
Nebraska Cornhuskers football4.07×Sports
Japanese New Year20×Travel & Leisure
Home equity1.99×Home & Garden
Goop5.25×Internet & Social Media
Certified diabetes educator12.63×Business & Career
JDSU2.74×Business & Career
Cachorro4.72×Pets & Animals
Iowa Lottery8.28×Games
Keiser University10.54×Business & Career
Queens College, City University of New York5.07×Business & Career
Vocal harmony2.98×Music & Radio
Grinch2.62×Movies & TV
Isometric exercise5.61×Sports
Nipsey Hussle3.66×Music & Radio
Jaws3.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kappa Kappa Gamma audience
TraitClusterScore
SustainabilityBALANCE2.44
Pet OwnershipJOY1.29
LGBTQ+ IdentityOPEN1.24
Sports ActivityPOWER1.1
Luxury OrientationPREMIUM1.09
MindfulnessBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Kappa Kappa Gamma
CountryShare
United States63.2%
India5.2%
Brazil4.1%

See Kappa Kappa Gamma audiences in other countries

More Sorority audiences in United States

Frequently asked questions

How many fans does Kappa Kappa Gamma have in United States?

Kappa Kappa Gamma has an estimated audience of 481,120 people in United States, concentrated in California and Texas.

What is the gender split and age of Kappa Kappa Gamma fans?

57.6% of Kappa Kappa Gamma fans are female, 42.4% are male, with an average age of 29.9 years.

Which brands do Kappa Kappa Gamma fans like most?

Kappa Kappa Gamma fans show strongest brand affinity for Grammarly (10.2×), Mothercare (4.82×), and JC Whitney (23.09×) over the country average.

Where do Kappa Kappa Gamma fans live in United States?

Kappa Kappa Gamma fans in United States are most concentrated in California (reach 48,925), Texas (reach 48,552), and Florida (reach 27,129). These three regions account for the largest share of the active audience.

What other brands do Kappa Kappa Gamma fans also like?

Beyond Kappa Kappa Gamma itself, the audience over-indexes on Mothercare (4.82×), JC Whitney (23.09×), edureka (49.47×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kappa Kappa Gamma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.