Rascasse Audience Intelligence

Kappa Kappa Gamma Audience in United States

A data profile of the people who buy, follow and care about Kappa Kappa Gamma in United States — modelled from more than twelve digital signal sources. Kappa Kappa Gamma has an estimated audience of 480,179 people in United States.

#4among Sorority in United States#441among NGO / Political Party in United States#2318in Business & Career

The average Kappa Kappa Gamma fan in United States is 29.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Boho-chic, Columbia University, Museum of Modern Art, with strongest over-indexing on Boho-chic (14.98× the country average).

Demographically, the Kappa Kappa Gamma audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kappa Kappa Gamma fan in United States is more female, around 29.9 years old, with strong Sustainability tendencies and a notable affinity for Boho-chic.

Category: Business & Career · Type: NGO / Political Party · Subtype: Sorority

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kappa Kappa Gamma profile in United States.

Audience size
480K
in United States
Gender
57.6%♀
42.4% male
Age
29.9
average years
Country rank
#37540
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kappa Kappa Gamma fans

57.6% are female, 42.4% are male, average age 29.9.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Kappa Kappa Gamma audience in United States
MetricValue
Female57.6%
Male42.4%
Average age29.9
Estimated audience size480,179
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Kappa Kappa Gamma audience in United States
Age bracketShare%
16-1949%
20-2919%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Kappa Kappa Gamma audience comes from United States.

Worldwide audience distribution share by country for Kappa Kappa Gamma
CountryShare
United States62.8%
India5.5%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kappa Kappa Gamma audience in United States is strongest.

Fig. 05

Top regions by affinity

Kappa Kappa Gamma fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~10K2.83×
02Kansas~8K2.18×
03Oklahoma~10K1.96×
04Indiana~10K1.62×
05Louisiana~10K1.62×
06Mississippi~6K1.58×
07Nebraska~4K1.54×
08Iowa~6K1.50×
09Colorado~10K1.44×
10Missouri~10K1.39×
11Alabama~9K1.37×
12Kentucky~8K1.33×
13South Carolina~9K1.27×
14Wyoming<1K1.26×
15Oregon~6K1.14×
16Washington, District of Columbia~2K1.14×
17Illinois~20K1.12×
18Texas~50K1.11×
19Virginia~10K1.06×
20Georgia~20K1.04×
21Tennessee~10K1.02×
22West Virginia~2K1.01×
23Arizona~9K0.95×
24North Carolina~10K0.92×
25New Mexico~2K0.91×
26Ohio~10K0.90×
27Idaho~2K0.90×
28Florida~30K0.89×
29Utah~4K0.88×
30New Hampshire~2K0.88×
31California~50K0.86×
32Alaska<1K0.86×
33Washington~8K0.85×
34Hawaii~2K0.84×
35Michigan~10K0.83×
36North Dakota<1K0.83×
37South Dakota<1K0.82×
38Pennsylvania~10K0.80×
39Montana~1K0.78×
40Massachusetts~7K0.77×
41Wisconsin~6K0.76×
42Connecticut~4K0.76×
43New York~20K0.75×
44Minnesota~5K0.75×
45Delaware<1K0.75×
46Rhode Island~1K0.74×
47Maine~1K0.73×
48Maryland~5K0.62×
49New Jersey~7K0.60×
50Nevada~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Kappa Kappa Gamma, United States
0.56×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kappa Kappa Gamma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kappa Kappa Gamma audience
#·InterestCategoryAffinity×
01Big Ten ConferenceSports72.24×
02Princeton UniversityBusiness & Career31.35×
03Cornell UniversityBusiness & Career24.89×
04Columbia UniversityBusiness & Career24.84×
05Bonnaroo Music FestivalMusic & Radio23.59×
06Metropolitan Museum of ArtArts & Culture20.88×
07Museum of Modern ArtArts & Culture18.72×
08Duluth Trading CompanyBusiness & Career15.86×
09Boho-chicFashion & Accessoires14.98×
10Altar'd StateShopping14.58×
11Forever 21Shopping12.29×
12PoshmarkShopping7.61×
13ULTA BeautyBeauty & Wellness7.48×
14Urban OutfittersShopping6.20×
15CollegeBusiness & Career5.68×
16CVS PharmacyShopping5.12×
17FloridaTravel & Leisure4.92×
18Target CorporationShopping4.14×
19Skin careBeauty & Wellness4.03×
20TikTokInternet & Social Media3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kappa Kappa Gamma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kappa Kappa Gamma audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.48×
MindfulnessBALANCE2.20×
Pet OwnershipJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kappa Kappa Gamma audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
DIY MentalityTHRILL0.72×
IndividualismJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kappa Kappa Gamma have in United States?

Kappa Kappa Gamma has an estimated audience of 480,179 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kappa Kappa Gamma fans?

57.6% of Kappa Kappa Gamma fans are female, 42.4% are male, with an average age of 29.9 years.

03

Which brands do Kappa Kappa Gamma fans like most?

Kappa Kappa Gamma fans show strongest brand affinity for Boho-chic (14.98×), Columbia University (24.84×), and Museum of Modern Art (18.72×) over the country average.

04

Where do Kappa Kappa Gamma fans live in United States?

Kappa Kappa Gamma fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kappa Kappa Gamma fans also like?

Beyond Kappa Kappa Gamma itself, the audience over-indexes on Columbia University (24.84×), Museum of Modern Art (18.72×), Metropolitan Museum of Art (20.88×), and ULTA Beauty (7.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kappa Kappa Gamma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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