Finish Line Audience in United States

Finish Line has an estimated audience of 6,009,741 people in United States. 50.5% are female, 49.5% are male, average age 37.2. Top regions: Texas, California, Florida. Top brand affinities: Foot Locker, Shipley Do-Nuts, Bachelor of Business Administration, Puma, Altar'd State.

The average Finish Line fan in United States is 37.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Foot Locker, Shipley Do-Nuts, Bachelor of Business Administration, with strongest over-indexing on Foot Locker (9.86× the country average). Demographically, the Finish Line audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Finish Line fans

Demographic split for Finish Line audience in United States
MetricValue
Female50.5%
Male49.5%
Average age37.2
Estimated audience size6,009,741

Audience persona

The typical Finish Line fan in United States is balanced, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Foot Locker.

Top regions in United States

Top regions ranked by reach for Finish Line in United States
RegionReachAffinity
Texas675,2391.31×
California565,0580.85×
Florida490,4421.21×
New York409,5421.22×
Ohio305,7681.65×
Georgia299,4251.62×
Illinois299,4051.5×
North Carolina277,8451.54×
Pennsylvania229,2801.13×
Indiana194,7661.77×
Michigan194,1711.24×
Tennessee190,3731.58×
Virginia183,6781.25×
Alabama176,7492.11×
Maryland166,5941.61×
New Jersey161,4161.06×
Missouri134,5841.39×
South Carolina132,2031.46×
Mississippi121,9072.46×
Louisiana118,3881.53×
Massachusetts115,7050.98×
Arizona105,9770.86×
Colorado92,2790.97×
Kentucky88,2331.17×
Connecticut84,2741.4×
Wisconsin74,5020.82×
Arkansas67,2931.36×
Minnesota57,1350.66×
Oklahoma55,3340.83×
Iowa49,5861×
Kansas48,7911.03×
Nevada48,0250.83×
Washington47,9210.4×
West Virginia34,7481.24×
Nebraska23,5030.78×
New Mexico22,1550.74×
Washington, District of Columbia18,2851.01×
Oregon17,4600.25×
Rhode Island14,8190.77×
Delaware13,8370.83×
New Hampshire13,4850.57×
Utah11,4110.21×
Maine8,2550.38×
Hawaii6,6260.26×
South Dakota6,5960.47×
Idaho5,8760.19×
Montana4,6380.28×
North Dakota4,6210.37×
Wyoming4,1740.47×
Vermont2,1170.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Finish Line audience
BrandAffinityCategory
Foot Locker9.86×Shopping
Shipley Do-Nuts27.5×Food & Beverages
Bachelor of Business Administration47.06×Business & Career
Puma13.63×Fashion & Accessoires
Altar'd State15.73×Shopping
ASAP Rocky12.84×Music & Radio
Lil Uzi Vert19.64×Music & Radio
Sneaker collecting5.42×Fashion & Accessoires
Nordstrom rack4.07×Fashion & Accessoires
New York Knicks6.69×Sports
Outback Steakhouse5.98×Food & Beverages
Nike3.95×Fashion & Accessoires
Air Jordan7.54×Fashion & Accessoires
Streetwear3.79×Fashion & Accessoires
LeBron James4.23×Sports
Buffalo Bills4.14×Sports
Lacoste9.38×Fashion & Accessoires
Tampa Bay Buccaneers5.32×Sports
Nike+7.35×Sports
Los Angeles Lakers3.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Finish Line audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.39
Family OrientationCONSERVATISM1.88
Early Adopter MentalityPOWER1.61
Price SensitivityPREMIUM1.49
Luxury OrientationPREMIUM1.46
SustainabilityBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Finish Line
CountryShare
United States94.2%
Mexico1.2%
Japan0.6%

See Finish Line audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Finish Line have in United States?

Finish Line has an estimated audience of 6,009,741 people in United States, concentrated in Texas and California.

What is the gender split and age of Finish Line fans?

50.5% of Finish Line fans are female, 49.5% are male, with an average age of 37.2 years.

Which brands do Finish Line fans like most?

Finish Line fans show strongest brand affinity for Foot Locker (9.86×), Shipley Do-Nuts (27.5×), and Bachelor of Business Administration (47.06×) over the country average.

Where do Finish Line fans live in United States?

Finish Line fans in United States are most concentrated in Texas (reach 675,239), California (reach 565,058), and Florida (reach 490,442). These three regions account for the largest share of the active audience.

What other brands do Finish Line fans also like?

Beyond Finish Line itself, the audience over-indexes on Shipley Do-Nuts (27.5×), Bachelor of Business Administration (47.06×), Puma (13.63×), and Altar'd State (15.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Finish Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.