Rascasse Audience Intelligence

Finish Line Target Market in United States

A data profile of the people who buy, follow and care about Finish Line in United States — modelled from more than twelve digital signal sources. Finish Line has an estimated audience of 5,773,297 people in United States.

#608among Brand in United States#544in Business & Career

The average Finish Line fan in United States is 37.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Altar'd State, Outback Steakhouse, Philanthropy, with strongest over-indexing on Altar'd State (18× the country average).

Demographically, the Finish Line audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Finish Line fan in United States is balanced, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Altar'd State.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Finish Line profile in United States.

Audience size
5.8M
in United States
Gender
50.5%♀
49.5% male
Age
37.2
average years
Country rank
#5885
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Finish Line

50.5% are female, 49.5% are male, average age 37.2.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Finish Line audience in United States
MetricValue
Female50.5%
Male49.5%
Average age37.2
Estimated audience size5,773,297
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Finish Line audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3928%
40-4922%
50+9%
Fig. 04

Worldwide distribution

93.8%

of the worldwide Finish Line audience comes from United States.

Worldwide audience distribution share by country for Finish Line
CountryShare
United States93.8%
Mexico1.3%
Japan0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finish Line audience in United States is strongest.

Fig. 05

Top regions by affinity

Finish Line customers by region in United States
#RegionReachAffinity×
01Mississippi~100K2.66×
02Alabama~200K2.24×
03Louisiana~100K1.63×
04Ohio~300K1.60×
05Maryland~200K1.60×
06Indiana~200K1.59×
07Georgia~300K1.55×
08Connecticut~90K1.55×
09North Carolina~300K1.51×
10Illinois~300K1.50×
11Tennessee~200K1.47×
12South Carolina~100K1.39×
13Missouri~100K1.35×
14Michigan~200K1.34×
15Arkansas~70K1.33×
16Virginia~200K1.30×
17Kentucky~90K1.21×
18Texas~600K1.20×
19West Virginia~30K1.17×
20Florida~500K1.16×
21New York~400K1.13×
22Iowa~50K1.11×
23Pennsylvania~200K1.10×
24Kansas~50K1.09×
25New Jersey~200K1.01×
26Colorado~90K0.97×
27Delaware~20K0.94×
28Massachusetts~100K0.92×
29Washington, District of Columbia~20K0.91×
30Oklahoma~60K0.87×
31Rhode Island~20K0.85×
32Wisconsin~70K0.81×
33California~500K0.80×
34Nebraska~20K0.80×
35Arizona~90K0.73×
36Nevada~40K0.71×
37Minnesota~60K0.69×
38New Mexico~20K0.66×
39New Hampshire~20K0.64×
40Wyoming~6K0.64×
41South Dakota~8K0.55×
42North Dakota~6K0.50×
43Maine~10K0.47×
44Alaska~5K0.40×
45Montana~6K0.37×
46Washington~40K0.36×
47Hawaii~8K0.33×
48Idaho~9K0.29×
49Oregon~20K0.28×
50Utah~10K0.25×
Fig. 06

Affinity by region

Affinity by region — Finish Line, United States
0.25×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Finish Line audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Finish Line audience
#·InterestCategoryAffinity×
01Shipley Do-NutsFood & Beverages19.02×
02Altar'd StateShopping18.00×
03Duluth Trading CompanyBusiness & Career17.37×
04Bargain HuntersShopping9.54×
05Outback SteakhouseFood & Beverages8.93×
06PumaFashion & Accessoires7.67×
07White wineFood & Beverages7.65×
08Air JordanFashion & Accessoires7.46×
09Family carCars & Mobility7.35×
10Red wineFood & Beverages6.84×
11PhilanthropyArts & Culture6.49×
12Sneaker collectingFashion & Accessoires6.34×
13Fox SportsMovies & TV6.16×
147-ElevenShopping4.87×
15Discount storesShopping4.26×
16Take-outFood & Beverages3.64×
17Pizza HutFood & Beverages3.60×
18Domino's PizzaFood & Beverages3.22×
19Shopping mallsShopping3.10×
20Luxury goodsFashion & Accessoires2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Finish Line audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Finish Line audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.48×
Price SensitivityPREMIUM2.47×
Convenience OrientationPREMIUM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Finish Line audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.73×
CreativityOPEN0.83×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Finish Line's target market in United States?

Finish Line's target market in United States covers an estimated 5,773,297 people, concentrated in Texas and California.

02

What is the gender split and age of Finish Line customers?

50.5% of the Finish Line audience are female, 49.5% are male, with an average age of 37.2 years.

03

Which brands do Finish Line fans like most?

Finish Line fans show strongest brand affinity for Altar'd State (18×), Outback Steakhouse (8.93×), and Philanthropy (6.49×) over the country average.

04

Where do Finish Line fans live in United States?

Finish Line fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Finish Line fans also like?

Beyond Finish Line itself, the audience over-indexes on Outback Steakhouse (8.93×), Philanthropy (6.49×), Duluth Trading Company (17.37×), and Sneaker collecting (6.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Finish Line audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Finish Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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