Mk.gee Audience in United States
Mk.gee has an estimated audience of 574,077 people in United States. 64.5% are female, 35.5% are male, average age 34.8. Top brand affinities: Postmates, Gustav Klimt, Twin Peaks, Planet Fitness, AccuWeather.
Top brand affinities include Postmates, Gustav Klimt, Twin Peaks, with strongest over-indexing on Postmates (62.31× the country average). Demographically, the Mk.gee audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mk.gee fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 34.8 |
| Estimated audience size | 574,077 |
Audience persona
The typical Mk.gee fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Postmates.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Postmates | 62.31× | Food & Beverages |
| Gustav Klimt | 48.1× | Arts & Culture |
| Twin Peaks | 10.56× | Movies & TV |
| Planet Fitness | 4.12× | Sports |
| AccuWeather | 6.51× | Home & Garden |
| StubHub | 6.86× | Travel & Leisure |
| OpenTable | 7.41× | Food & Beverages |
| Clint Eastwood | 5.19× | Movies & TV |
| Idris Elba | 7.62× | Movies & TV |
| El Al | 20× | Travel & Leisure |
| Google Maps | 2.22× | Internet & Social Media |
| DocuSign | 6.33× | Technology & Electronics |
| Fried pickle | 32.08× | Food & Beverages |
| Golf Channel | 3.27× | Sports |
| Flickr | 5.3× | Internet & Social Media |
| Robert Pattinson | 6.4× | Movies & TV |
| Larry Page | 14.26× | Politics & Society |
| Indeed.com | 2.18× | Business & Career |
| Eataly | 9.58× | Food & Beverages |
| Princess Polly | 5.49× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.4 |
| Indulgence | JOY | 1.32 |
| Risk Appetite | THRILL | 1.3 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.3% |
| United Kingdom | 8.5% |
| Canada | 4.4% |
See Mk.gee audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mk.gee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.