The Parent Trap (1998 film) Audience in United States

The Parent Trap (1998 film) logo

The Parent Trap (1998 film) has an estimated audience of 936,878 people in United States. 69.8% are female, 30.2% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Goop, Corona (band), Wok.

The average The Parent Trap (1998 film) fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Goop, with strongest over-indexing on Historic site (12.03× the country average). Demographically, the The Parent Trap (1998 film) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

Demographics of The Parent Trap (1998 film) fans

Demographic split for The Parent Trap (1998 film) audience in United States
MetricValue
Female69.8%
Male30.2%
Average age44.7
Estimated audience size936,878

Audience persona

The typical The Parent Trap (1998 film) fan in United States is more female, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for The Parent Trap (1998 film) in United States
RegionReachAffinity
California114,0141.11×
Texas81,1421.01×
Florida59,4410.94×
New York55,3831.06×
Pennsylvania36,4011.15×
Illinois34,3911.1×
Georgia31,0311.08×
North Carolina29,2241.04×
Ohio28,2660.98×
Michigan25,8171.05×
New Jersey25,0711.05×
Virginia22,7931×
Tennessee21,3481.14×
Massachusetts20,4211.11×
Washington19,2971.03×
Arizona18,0580.94×
Indiana17,8301.04×
Missouri15,8041.05×
Maryland15,4850.96×
Alabama14,8441.13×
South Carolina14,3301.02×
Wisconsin14,1331×
Colorado14,0740.95×
Louisiana14,0211.16×
Minnesota13,3701×
Kentucky11,7441×
Oklahoma10,6711.03×
Oregon10,5920.99×
Connecticut10,4881.12×
Utah9,6391.15×
Arkansas8,1191.05×
Mississippi8,0301.04×
Iowa7,9931.04×
Kansas7,7141.04×
Nevada7,3010.81×
Idaho4,8831.04×
Nebraska4,3370.92×
New Mexico4,0690.87×
New Hampshire3,8811.05×
West Virginia3,8160.87×
Maine3,5461.06×
Rhode Island3,0881.04×
Hawaii2,9820.74×
Washington, District of Columbia2,5690.91×
Montana2,2670.87×
Delaware2,0900.81×
South Dakota1,9100.88×
Alaska1,8280.91×
North Dakota1,7140.89×
Vermont1,6551.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Parent Trap (1998 film) audience
BrandAffinityCategory
Historic site12.03×Arts & Culture
Vocal harmony9.9×Music & Radio
Goop10.5×Internet & Social Media
Corona (band)9.4×Music & Radio
Wok10.11×Food & Beverages
Governor of Michigan10.14×Politics & Society
Home construction1.66×Home & Garden
Grace Slick9.92×Music & Radio
Guitarist (magazine)12.91×Music & Radio
headspace10.46×Health
Google Home7.18×Technology & Electronics
Hipster10.41×Politics & Society
Fairy godmother7.95×Literature
Whataburger1.84×Food & Beverages
Jingoism2.23×Politics & Society
No Escape (1994 film)11.26×Movies & TV
TV Fanatic10.35×Movies & TV
JDSU2.89×Business & Career
Gift registry12.26×Kids & Family
Jesse Plemons3.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Parent Trap (1998 film) audience
TraitClusterScore
IndulgenceJOY1.56
Urban LifestyleOPEN1.5
Social Media UsageJOY1.46
LGBTQ+ IdentityOPEN1.44
ExtroversionTHRILL1.42
Community OrientationOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for The Parent Trap (1998 film)
CountryShare
United States32.1%
United Kingdom5.4%
Germany5.2%

See The Parent Trap (1998 film) audiences in other countries

More Family audiences in United States

Frequently asked questions

How many fans does The Parent Trap (1998 film) have in United States?

The Parent Trap (1998 film) has an estimated audience of 936,878 people in United States, concentrated in California and Texas.

What is the gender split and age of The Parent Trap (1998 film) fans?

69.8% of The Parent Trap (1998 film) fans are female, 30.2% are male, with an average age of 44.7 years.

Which brands do The Parent Trap (1998 film) fans like most?

The Parent Trap (1998 film) fans show strongest brand affinity for Historic site (12.03×), Vocal harmony (9.9×), and Goop (10.5×) over the country average.

Where do The Parent Trap (1998 film) fans live in United States?

The Parent Trap (1998 film) fans in United States are most concentrated in California (reach 114,014), Texas (reach 81,142), and Florida (reach 59,441). These three regions account for the largest share of the active audience.

What other brands do The Parent Trap (1998 film) fans also like?

Beyond The Parent Trap (1998 film) itself, the audience over-indexes on Vocal harmony (9.9×), Goop (10.5×), Corona (band) (9.4×), and Wok (10.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Parent Trap (1998 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.