Rascasse Audience Intelligence

The Parent Trap (1998 film) Audience in United States

A data profile of the people who buy, follow and care about The Parent Trap (1998 film) in United States — modelled from more than twelve digital signal sources. The Parent Trap (1998 film) has an estimated audience of 943,622 people in United States.

#11among Family in United States#1957among Movie / TV Show / Series in United States#4502in Movies & TV

The average The Parent Trap (1998 film) fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Punch-Drunk Love, Rain Man, Dennis Quaid, with strongest over-indexing on Punch-Drunk Love (108.9× the country average).

Demographically, the The Parent Trap (1998 film) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Parent Trap (1998 film) fan in United States is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Punch-Drunk Love.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Parent Trap (1998 film) profile in United States.

Audience size
944K
in United States
Gender
69.8%♀
30.2% male
Age
44.7
average years
Country rank
#24600
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Parent Trap (1998 film) viewers

69.8% are female, 30.2% are male, average age 44.7.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for The Parent Trap (1998 film) audience in United States
MetricValue
Female69.8%
Male30.2%
Average age44.7
Estimated audience size943,622
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the The Parent Trap (1998 film) audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

27.7%

of the worldwide The Parent Trap (1998 film) audience comes from United States.

Worldwide audience distribution share by country for The Parent Trap (1998 film)
CountryShare
United States27.7%
Germany9.6%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Parent Trap (1998 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Parent Trap (1998 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.17×
02Pennsylvania~40K1.12×
03Louisiana~10K1.11×
04Arkansas~9K1.11×
05Massachusetts~20K1.09×
06Alabama~10K1.09×
07Idaho~5K1.09×
08Maine~4K1.09×
09Iowa~8K1.08×
10New Hampshire~4K1.08×
11Tennessee~20K1.07×
12Connecticut~10K1.07×
13Mississippi~8K1.07×
14Rhode Island~3K1.06×
15Missouri~20K1.05×
16Kansas~8K1.05×
17Michigan~30K1.04×
18Vermont~2K1.04×
19Indiana~20K1.03×
20Wisconsin~10K1.03×
21North Dakota~2K1.03×
22Minnesota~10K1.02×
23Oklahoma~10K1.02×
24New Jersey~20K1.01×
25South Carolina~10K1.01×
26Kentucky~10K1.01×
27California~100K1.00×
28Illinois~30K1.00×
29Georgia~30K1.00×
30New York~50K0.99×
31Nebraska~5K0.99×
32Ohio~30K0.98×
33North Carolina~30K0.98×
34West Virginia~4K0.98×
35Montana~3K0.98×
36Washington~20K0.97×
37South Dakota~2K0.97×
38Texas~80K0.96×
39Oregon~10K0.96×
40Alaska~2K0.94×
41Virginia~20K0.93×
42Maryland~20K0.93×
43Delaware~2K0.93×
44Arizona~20K0.90×
45Colorado~10K0.90×
46New Mexico~4K0.90×
47Florida~60K0.89×
48Washington, District of Columbia~3K0.89×
49Hawaii~3K0.79×
50Nevada~7K0.78×
Fig. 06

Affinity by region

Affinity by region — The Parent Trap (1998 film), United States
0.78×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Parent Trap (1998 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Parent Trap (1998 film) audience
#·InterestCategoryAffinity×
01Alan MenkenMusic & Radio114.41×
02Punch-Drunk LoveMovies & TV108.90×
03Rain ManMovies & TV69.91×
04Joe CockerMusic & Radio57.99×
05American Beauty (1999 film)Movies & TV42.61×
06Sixteen CandlesMovies & TV32.86×
07No DoubtMusic & Radio28.67×
08Dennis QuaidMovies & TV28.00×
09PostmatesFood & Beverages26.80×
10Mulan (1998 film)Movies & TV12.72×
11TangledMovies & TV11.34×
12ZootopiaMovies & TV9.40×
13Anne HathawayMovies & TV6.44×
14FedExBusiness & Career4.62×
15SubwayFood & Beverages4.00×
16McDonald'sFood & Beverages3.64×
17RedditInternet & Social Media3.38×
18PinterestInternet & Social Media3.29×
19Pizza HutFood & Beverages3.10×
20Shopping mallsShopping3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Parent Trap (1998 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Parent Trap (1998 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.97×
Urban LifestyleOPEN1.93×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Parent Trap (1998 film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.81×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Parent Trap (1998 film) have in United States?

The Parent Trap (1998 film) has an estimated audience of 943,622 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Parent Trap (1998 film) viewers?

69.8% of The Parent Trap (1998 film) fans are female, 30.2% are male, with an average age of 44.7 years.

03

Which brands do The Parent Trap (1998 film) fans like most?

The Parent Trap (1998 film) fans show strongest brand affinity for Punch-Drunk Love (108.9×), Rain Man (69.91×), and Dennis Quaid (28×) over the country average.

04

Where do The Parent Trap (1998 film) fans live in United States?

The Parent Trap (1998 film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Parent Trap (1998 film) fans also like?

Beyond The Parent Trap (1998 film) itself, the audience over-indexes on Rain Man (69.91×), Dennis Quaid (28×), Joe Cocker (57.99×), and Alan Menken (114.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Parent Trap (1998 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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