Werewolf fiction Audience in United States

Werewolf fiction has an estimated audience of 1,267,676 people in United States. 74.4% are female, 25.6% are male, average age 39.3. Top regions: Texas, California, Florida. Top brand affinities: Alexander Skarsgård, Ethan Hawke, Willem Dafoe, Colin Farrell, Little Red Riding Hood.

The average Werewolf fiction fan in United States is 39.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Alexander Skarsgård, Ethan Hawke, Willem Dafoe, with strongest over-indexing on Alexander Skarsgård (43.46× the country average). Demographically, the Werewolf fiction audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Werewolf fiction fans

Demographic split for Werewolf fiction audience in United States
MetricValue
Female74.4%
Male25.6%
Average age39.3
Estimated audience size1,267,676

Audience persona

The typical Werewolf fiction fan in United States is more female, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Alexander Skarsgård.

Top regions in United States

Top regions ranked by reach for Werewolf fiction in United States
RegionReachAffinity
Texas63,1110.58×
California61,4560.44×
Florida36,5120.43×
New York32,8010.46×
Hawaii27,9045.12×
Pennsylvania23,6400.55×
Georgia23,1810.59×
Ohio22,7340.58×
North Carolina20,6530.54×
Washington20,3580.8×
Illinois20,2440.48×
Michigan18,8600.57×
Tennessee18,1270.71×
Missouri16,4160.8×
Virginia16,2850.53×
New Jersey15,1840.47×
Indiana14,6130.63×
Louisiana12,2650.75×
Oklahoma11,9840.85×
Kentucky11,7940.74×
Massachusetts10,9010.44×
South Carolina10,7980.57×
Wisconsin10,7200.56×
Colorado10,1500.51×
Oregon9,9930.69×
Maryland9,8200.45×
Arkansas9,5310.91×
Mississippi9,1960.88×
Minnesota9,0990.5×
Utah8,9400.79×
Kansas8,7650.88×
Iowa8,3210.8×
West Virginia8,2241.39×
Alabama7,6110.43×
Nevada7,5920.62×
Connecticut7,1350.56×
Idaho7,0111.1×
Montana6,6041.88×
South Dakota6,5192.22×
North Dakota6,3472.44×
New Hampshire6,2551.25×
Arizona6,1940.24×
Wyoming6,1413.27×
Nebraska6,1250.96×
New Mexico6,0930.96×
Rhode Island6,0401.5×
Maine6,0371.33×
Vermont5,9412.67×
Delaware5,4091.55×
Washington, District of Columbia3,9061.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Werewolf fiction audience
BrandAffinityCategory
Alexander Skarsgård43.46×Movies & TV
Ethan Hawke34.16×Movies & TV
Willem Dafoe40.7×Movies & TV
Colin Farrell37.32×Movies & TV
Little Red Riding Hood62.5×Literature
Goodreads21.27×Literature
Gossip Girl25.17×Movies & TV
The Twilight Saga (film series)46.87×Movies & TV
E-book readers11.72×Technology & Electronics
Young-adult fiction17.07×Literature
Wattpad16.23×Internet & Social Media
Heather Graham29.79×Literature
The Vampire Diaries20.9×Movies & TV
James McAvoy26.74×Movies & TV
Supernatural (U.S. TV series)15.83×Movies & TV
Twin Peaks11.03×Movies & TV
Vagabond (manga)33.59×Literature
Dexter (TV series)11.27×Movies & TV
Book discussion club10.94×Literature
Eyes Wide Shut17.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Werewolf fiction audience
TraitClusterScore
TraditionCONSERVATISM1.92
IndulgenceJOY1.83
ExtroversionTHRILL1.5
MindfulnessBALANCE1.47
PatriotismCONSERVATISM1.3
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Werewolf fiction
CountryShare
United States35.9%
Japan17.6%
India7.4%

See Werewolf fiction audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Werewolf fiction have in United States?

Werewolf fiction has an estimated audience of 1,267,676 people in United States, concentrated in Texas and California.

What is the gender split and age of Werewolf fiction fans?

74.4% of Werewolf fiction fans are female, 25.6% are male, with an average age of 39.3 years.

Which brands do Werewolf fiction fans like most?

Werewolf fiction fans show strongest brand affinity for Alexander Skarsgård (43.46×), Ethan Hawke (34.16×), and Willem Dafoe (40.7×) over the country average.

Where do Werewolf fiction fans live in United States?

Werewolf fiction fans in United States are most concentrated in Texas (reach 63,111), California (reach 61,456), and Florida (reach 36,512). These three regions account for the largest share of the active audience.

What other brands do Werewolf fiction fans also like?

Beyond Werewolf fiction itself, the audience over-indexes on Ethan Hawke (34.16×), Willem Dafoe (40.7×), Colin Farrell (37.32×), and Little Red Riding Hood (62.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Werewolf fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.