Rascasse Audience Intelligence

Werewolf fiction Audience in United States

A data profile of the people who buy, follow and care about Werewolf fiction in United States — modelled from more than twelve digital signal sources. Werewolf fiction has an estimated audience of 1,267,676 people in United States.

#7876among Topic in United States#379in Literature

The average Werewolf fiction fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Little Red Riding Hood, Gossip Girl, Young-adult fiction, with strongest over-indexing on Little Red Riding Hood (76× the country average).

Demographically, the Werewolf fiction audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Werewolf fiction fan in United States is more female, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Little Red Riding Hood.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Werewolf fiction profile in United States.

Audience size
1.3M
in United States
Gender
74.4%♀
25.6% male
Age
39.3
average years
Country rank
#20057
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Werewolf fiction fans

74.4% are female, 25.6% are male, average age 39.3.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Werewolf fiction audience in United States
MetricValue
Female74.4%
Male25.6%
Average age39.3
Estimated audience size1,267,676
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Werewolf fiction audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4921%
50+20%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Werewolf fiction audience comes from United States.

Worldwide audience distribution share by country for Werewolf fiction
CountryShare
United States35.9%
Japan17.6%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Werewolf fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Werewolf fiction fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.34×
02Alabama~20K1.27×
03North Dakota~3K1.20×
04Vermont~3K1.19×
05South Dakota~3K1.15×
06Idaho~7K1.13×
07Delaware~4K1.13×
08West Virginia~6K1.10×
09Montana~4K1.10×
10New Hampshire~5K1.09×
11Rhode Island~4K1.09×
12Maine~5K1.05×
13Mississippi~10K1.03×
14Nebraska~7K1.03×
15Arkansas~10K1.02×
16Alaska~3K1.02×
17Washington, District of Columbia~4K1.01×
18Kansas~10K1.00×
19New Mexico~6K1.00×
20Oklahoma~10K0.99×
21Utah~10K0.99×
22Nevada~10K0.97×
23Iowa~10K0.97×
24Louisiana~20K0.96×
25Kentucky~10K0.94×
26Oregon~10K0.94×
27Connecticut~10K0.94×
28Missouri~20K0.93×
29South Carolina~20K0.92×
30Wisconsin~20K0.91×
31Tennessee~20K0.90×
32Indiana~20K0.90×
33Minnesota~20K0.90×
34Washington~20K0.89×
35Arizona~20K0.88×
36Maryland~20K0.88×
37Colorado~20K0.88×
38Massachusetts~20K0.86×
39Michigan~30K0.85×
40Virginia~30K0.84×
41Georgia~30K0.83×
42Ohio~30K0.83×
43North Carolina~30K0.83×
44New Jersey~30K0.83×
45Pennsylvania~30K0.81×
46Illinois~30K0.79×
47Florida~60K0.72×
48New York~50K0.72×
49Texas~80K0.70×
50California~90K0.63×
Fig. 06

Affinity by region

Affinity by region — Werewolf fiction, United States
0.63×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Werewolf fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Werewolf fiction audience
#·InterestCategoryAffinity×
01Little Red Riding HoodLiterature76.00×
02The Twilight Saga (film series)Movies & TV37.86×
03James McAvoyMovies & TV35.02×
04Heather GrahamLiterature34.67×
05Ghost WhispererMovies & TV33.08×
06Vagabond (manga)Literature30.89×
07Gossip GirlMovies & TV28.71×
08The Vampire DiariesMovies & TV20.88×
09Young-adult fictionLiterature20.69×
10GoodreadsLiterature19.07×
11Supernatural (U.S. TV series)Movies & TV17.22×
12Eyes Wide ShutMovies & TV17.03×
13Twilight (series)Movies & TV16.23×
14Alexander SkarsgårdMovies & TV14.43×
15Ethan HawkeMovies & TV13.00×
16Dexter (TV series)Movies & TV12.40×
17Book discussion clubLiterature11.85×
18Dylan O'BrienMovies & TV11.14×
19E-book readersTechnology & Electronics10.00×
20BestsellerLiterature7.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Werewolf fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Werewolf fiction audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.07×
PatriotismCONSERVATISM1.89×
IndulgenceJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Werewolf fiction audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.77×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Werewolf fiction have in United States?

Werewolf fiction has an estimated audience of 1,267,676 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Werewolf fiction fans?

74.4% of Werewolf fiction fans are female, 25.6% are male, with an average age of 39.3 years.

03

Which brands do Werewolf fiction fans like most?

Werewolf fiction fans show strongest brand affinity for Little Red Riding Hood (76×), Gossip Girl (28.71×), and Young-adult fiction (20.69×) over the country average.

04

Where do Werewolf fiction fans live in United States?

Werewolf fiction fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Werewolf fiction fans also like?

Beyond Werewolf fiction itself, the audience over-indexes on Gossip Girl (28.71×), Young-adult fiction (20.69×), James McAvoy (35.02×), and Goodreads (19.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Werewolf fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Werewolf fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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