East Kalimantan Audience in United States

East Kalimantan logo

East Kalimantan has an estimated audience of 284,575 people in United States. 51.9% are female, 48.1% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Beetlejuice, Stitch!, Google Earth, Planet Fitness, Autism Awareness.

The average East Kalimantan fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beetlejuice, Stitch!, Google Earth, with strongest over-indexing on Beetlejuice (13.17× the country average). Demographically, the East Kalimantan audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of East Kalimantan fans

Demographic split for East Kalimantan audience in United States
MetricValue
Female51.9%
Male48.1%
Average age40.7
Estimated audience size284,575

Audience persona

The typical East Kalimantan fan in United States is balanced, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for East Kalimantan in United States
RegionReachAffinity
California31,8371.02×
Texas14,3890.59×
New York14,1060.89×
Florida10,0790.52×
Washington6,0661.06×
Virginia5,7890.84×
Illinois5,5440.58×
Massachusetts5,2330.93×
North Carolina4,7510.55×
New Jersey4,7320.65×
Pennsylvania4,7280.49×
Georgia4,7120.54×
Michigan4,5860.62×
Ohio4,2330.48×
Colorado3,6080.8×
Arizona2,9680.51×
Maryland2,7110.55×
Oregon2,6440.81×
Minnesota2,3130.57×
Tennessee2,2240.39×
Mississippi2,1150.9×
Wisconsin2,0960.49×
Louisiana2,0380.56×
Indiana2,0170.39×
Oklahoma1,9910.63×
Alabama1,8970.48×
Arkansas1,8790.8×
Nevada1,8630.68×
Kentucky1,8090.51×
South Carolina1,7940.42×
Connecticut1,7590.62×
West Virginia1,7461.32×
Alaska1,7432.86×
Missouri1,6930.37×
Iowa1,6590.71×
Kansas1,6130.72×
Idaho1,6131.13×
Hawaii1,5401.26×
Montana1,5191.92×
South Dakota1,4992.28×
Utah1,4850.58×
North Dakota1,4602.5×
New Hampshire1,4391.28×
Washington, District of Columbia1,4221.66×
Wyoming1,4133.35×
Nebraska1,4090.99×
New Mexico1,4020.98×
Rhode Island1,3891.53×
Maine1,3891.36×
Vermont1,3672.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for East Kalimantan audience
BrandAffinityCategory
Beetlejuice13.17×Movies & TV
Stitch!18.83×Movies & TV
Google Earth13.17×Internet & Social Media
Planet Fitness4.29×Sports
Autism Awareness8.96×Health
Tape measure25.77×Home & Garden
Diabetes mellitus awareness5.43×Health
Peter Thiel9.58×Business & Career
Orient Watch40.08×Fashion & Accessoires
Tropic Thunder13.17×Movies & TV
Brooch22.45×Fashion & Accessoires
Singer-songwriter2.69×Music & Radio
Zootopia8.07×Movies & TV
Microblogging5.56×Technology & Electronics
Golf Channel3.68×Sports
Ralph Fiennes9×Movies & TV
Caitriona Balfe13.17×Fashion & Accessoires
Capital One2.22×Business & Career
Clarinet5.14×Music & Radio
Gladiator (2000 film)8.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by East Kalimantan audience
TraitClusterScore
Luxury OrientationPREMIUM2.2
TravellingTHRILL1.36
Quality AwarenessPREMIUM1.33
CreativityOPEN1.21
Price SensitivityPREMIUM1.21
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for East Kalimantan
CountryShare
Indonesia46.6%
United States21.5%
India4.5%

See East Kalimantan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does East Kalimantan have in United States?

East Kalimantan has an estimated audience of 284,575 people in United States, concentrated in California and Texas.

What is the gender split and age of East Kalimantan fans?

51.9% of East Kalimantan fans are female, 48.1% are male, with an average age of 40.7 years.

Which brands do East Kalimantan fans like most?

East Kalimantan fans show strongest brand affinity for Beetlejuice (13.17×), Stitch! (18.83×), and Google Earth (13.17×) over the country average.

Where do East Kalimantan fans live in United States?

East Kalimantan fans in United States are most concentrated in California (reach 31,837), Texas (reach 14,389), and New York (reach 14,106). These three regions account for the largest share of the active audience.

What other brands do East Kalimantan fans also like?

Beyond East Kalimantan itself, the audience over-indexes on Stitch! (18.83×), Google Earth (13.17×), Planet Fitness (4.29×), and Autism Awareness (8.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for East Kalimantan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.