True&Co Audience in United States
True&Co has an estimated audience of 962 people in United States. 94.3% are female, 5.7% are male, average age 40.7. Top brand affinities: Capital One, Kendra Scott, Indeed.com, Google Maps, Priyanka Chopra.
Top brand affinities include Capital One, Kendra Scott, Indeed.com, with strongest over-indexing on Capital One (8.09× the country average). Demographically, the True&Co audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Fashion & Accessoires · Type: Brand
Demographics of True&Co fans
| Metric | Value |
|---|---|
| Female | 94.3% |
| Male | 5.7% |
| Average age | 40.7 |
| Estimated audience size | 962 |
Audience persona
The typical True&Co fan in United States is more female, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 8.09× | Business & Career |
| Kendra Scott | 20.27× | Fashion & Accessoires |
| Indeed.com | 7.84× | Business & Career |
| Google Maps | 7.14× | Internet & Social Media |
| Priyanka Chopra | 23.41× | Movies & TV |
| Google News | 9.39× | News |
| Diane Keaton | 8.98× | Movies & TV |
| Shemar Moore | 24.24× | Movies & TV |
| Eddie Bauer | 17.54× | Fashion & Accessoires |
| Billy Bob Thornton | 11.26× | Movies & TV |
| Jeff Bezos | 14.2× | Business & Career |
| Rent the Runway | 20.15× | Shopping |
| AccuWeather | 7.94× | Home & Garden |
| Livemusic | 6.19× | Music & Radio |
| Baidu | 24.79× | Internet & Social Media |
| Dakota Johnson | 10.65× | Movies & TV |
| Jessica Simpson | 16.18× | Music & Radio |
| Michelle Yeoh | 20.18× | Movies & TV |
| Circle K | 7.51× | Shopping |
| Nicole Kidman | 9.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.91 |
| Design Affinity | PREMIUM | 1.74 |
| Indulgence | JOY | 1.63 |
| Creativity | OPEN | 1.61 |
| Price Sensitivity | PREMIUM | 1.45 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 48.4% |
| Australia | 29.7% |
| Mexico | 10.3% |
See True&Co audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for True&Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.