Rascasse Audience Intelligence

True&Co Target Market in United States

A data profile of the people who buy, follow and care about True&Co in United States — modelled from more than twelve digital signal sources. True&Co has an estimated audience of 418,188 people in United States.

#4215among Brand in United States#1424in Fashion & Accessoires

The average True&Co fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shemar Moore, Tape measure, Trader Joe's, with strongest over-indexing on Shemar Moore (47.02× the country average).

Demographically, the True&Co audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical True&Co fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Shemar Moore.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True&Co profile in United States.

Audience size
418K
in United States
Gender
94.3%♀
5.7% male
Age
40.7
average years
Country rank
#40599
Brand in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of True&Co

94.3% are female, 5.7% are male, average age 40.7.

Fig. 02

Gender split

94.3%
Female
5.7%
Male
Demographic split for True&Co audience in United States
MetricValue
Female94.3%
Male5.7%
Average age40.7
Estimated audience size418,188
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the True&Co audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4925%
50+21%
Fig. 04

Worldwide distribution

89.7%

of the worldwide True&Co audience comes from United States.

Worldwide audience distribution share by country for True&Co
CountryShare
United States89.7%
India3.2%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True&Co audience in United States is strongest.

Fig. 05

Top regions by affinity

True&Co customers by region in United States
#RegionReachAffinity×
01Utah~6K1.49×
02Washington~10K1.42×
03Oregon~7K1.41×
04Colorado~8K1.23×
05Vermont<1K1.23×
06Massachusetts~10K1.20×
07California~60K1.18×
08Maine~2K1.12×
09Minnesota~7K1.11×
10New Hampshire~2K1.06×
11Washington, District of Columbia~1K1.06×
12Alaska<1K1.06×
13Connecticut~4K1.04×
14North Dakota<1K1.04×
15Montana~1K1.03×
16Rhode Island~1K1.02×
17South Dakota~1K1.02×
18Idaho~2K1.01×
19Wisconsin~6K1.00×
20Delaware~1K0.98×
21New York~20K0.97×
22West Virginia~2K0.97×
23Hawaii~2K0.97×
24Nebraska~2K0.96×
25Kansas~3K0.95×
26New Mexico~2K0.95×
27Arizona~8K0.94×
28Oklahoma~4K0.94×
29Iowa~3K0.94×
30Mississippi~3K0.94×
31Arkansas~3K0.94×
32Illinois~10K0.93×
33Michigan~10K0.93×
34Maryland~7K0.92×
35Tennessee~8K0.91×
36Missouri~6K0.91×
37Louisiana~5K0.91×
38Kentucky~5K0.91×
39Nevada~4K0.91×
40Pennsylvania~10K0.90×
41New Jersey~10K0.90×
42Virginia~9K0.90×
43Indiana~7K0.90×
44Alabama~5K0.90×
45South Carolina~6K0.89×
46North Carolina~10K0.88×
47Ohio~10K0.86×
48Georgia~10K0.84×
49Texas~30K0.78×
50Florida~20K0.76×
Fig. 06

Affinity by region

Affinity by region — True&Co, United States
0.76×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True&Co audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True&Co audience
#·InterestCategoryAffinity×
01Shemar MooreMovies & TV47.02×
02Tape measureHome & Garden46.24×
03La Perla (clothing)Fashion & Accessoires17.88×
04Ashley Graham (model)Fashion & Accessoires17.78×
05Josh DuhamelFashion & Accessoires16.75×
06Ian McKellenMovies & TV15.93×
07Matt BomerMovies & TV12.04×
08Snap!Music & Radio11.92×
09Ryder CupSports8.91×
10TorridFashion & Accessoires7.71×
11Sharon OsbourneMovies & TV7.55×
12BirkenstockFashion & Accessoires5.48×
13Kay JewelersFashion & Accessoires5.07×
14Diaper bagKids & Family4.43×
15Trader Joe'sShopping4.31×
16Masters TournamentSports3.98×
17Planet FitnessSports3.29×
18FedExBusiness & Career2.77×
19Target CorporationShopping2.15×
20Hobby LobbyHome & Garden1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True&Co audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True&Co audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.20×
Price SensitivityPREMIUM1.72×
Design AffinityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True&Co audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Early Adopter MentalityPOWER0.85×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is True&Co's target market in United States?

True&Co's target market in United States covers an estimated 418,188 people, concentrated in California and Texas.

02

What is the gender split and age of True&Co customers?

94.3% of the True&Co audience are female, 5.7% are male, with an average age of 40.7 years.

03

Which brands do True&Co fans like most?

True&Co fans show strongest brand affinity for Shemar Moore (47.02×), Tape measure (46.24×), and Trader Joe's (4.31×) over the country average.

04

Where do True&Co fans live in United States?

True&Co fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do True&Co fans also like?

Beyond True&Co itself, the audience over-indexes on Tape measure (46.24×), Trader Joe's (4.31×), Josh Duhamel (16.75×), and Ryder Cup (8.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See True&Co audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for True&Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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