True&Co Audience in United States
True&Co has an estimated audience of 962 people in United States. 94.3% are female, 5.7% are male, average age 40.7. Top brand affinities: Historic site, Fairy godmother, Cherish (group), XE.com, Goop.
Top brand affinities include Historic site, Fairy godmother, Cherish (group), with strongest over-indexing on Historic site (10.38× the country average). Demographically, the True&Co audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Fashion & Accessoires · Type: Brand
Demographics of True&Co fans
| Metric | Value |
|---|---|
| Female | 94.3% |
| Male | 5.7% |
| Average age | 40.7 |
| Estimated audience size | 962 |
Audience persona
The typical True&Co fan in United States is more female, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 10.38× | Arts & Culture |
| Fairy godmother | 14.18× | Literature |
| Cherish (group) | 17.54× | Music & Radio |
| XE.com | 30.77× | Business & Career |
| Goop | 7.36× | Internet & Social Media |
| headspace | 12.29× | Health |
| Governor of Michigan | 9× | Politics & Society |
| Home equity | 2.2× | Home & Garden |
| National Paralympic Committee | 24.79× | Sports |
| Staycation | 3.5× | Home & Garden |
| Hardik Pandya | 15.66× | Sports |
| Grace Slick | 8.07× | Music & Radio |
| Natural rubber | 1.79× | Cars & Mobility |
| Wok | 5.43× | Food & Beverages |
| The Devil's Rejects | 8.39× | Movies & TV |
| Mathcore | 6.57× | Music & Radio |
| CAC 40 | 4.37× | Business & Career |
| Google Home | 5.11× | Technology & Electronics |
| JDSU | 2.38× | Business & Career |
| Nebraska Cornhuskers football | 2.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.91 |
| Design Affinity | PREMIUM | 1.74 |
| Indulgence | JOY | 1.63 |
| Creativity | OPEN | 1.61 |
| Price Sensitivity | PREMIUM | 1.45 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 48.4% |
| Australia | 29.7% |
| Mexico | 10.3% |
See True&Co audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for True&Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.