A data profile of the people who buy, follow and care about Laundry in Italy — modelled from more than twelve digital signal sources. Laundry has an estimated audience of 3,629,520 people in Italy.
The average Laundry fan in Italy is 46.0 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Tuscany, Lombardy.
Top brand affinities include Washing machine, Laundry detergent, Clothes dryer, with strongest over-indexing on Washing machine (4.07× the country average).
Demographically, the Laundry audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Laundry fan in Italy is more female, around 46.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Washing machine.
The key figures that characterise the Laundry profile in Italy.
71.4% are female, 28.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 46.0 |
| Estimated audience size | 3,629,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Laundry audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 4.7% |
| Germany | 4.3% |
Where the Laundry audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~600K | 2.61× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.99× | |
| 03 | Lazio | ~800K | 1.83× | |
| 04 | Veneto | ~500K | 1.70× | |
| 05 | Aosta Valley | ~10K | 1.31× | |
| 06 | Liguria | ~100K | 1.10× | |
| 07 | Sicilia | ~300K | 1.03× | |
| 08 | Campania | ~400K | 1.01× | |
| 09 | Sardinia | ~90K | 0.92× | |
| 10 | Molise | ~20K | 0.88× | |
| 11 | Lombardy | ~600K | 0.87× | |
| 12 | Friuli-Venezia Giulia | ~60K | 0.86× | |
| 13 | Umbria | ~50K | 0.80× | |
| 14 | Basilicata | ~30K | 0.78× | |
| 15 | Emilia-Romagna | ~200K | 0.69× | |
| 16 | Puglia | ~200K | 0.65× | |
| 17 | Piedmont | ~200K | 0.64× | |
| 18 | Abruzzo | ~50K | 0.63× | |
| 19 | Calabria | ~70K | 0.61× | |
| 20 | Marche | ~50K | 0.58× |
The strongest cross-interests of the Laundry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ariel (detergent) | Home & Garden | 8.92× | ||
| 02 | Laundry detergent | Home & Garden | 7.30× | ||
| 03 | Cleaning agent | Home & Garden | 5.01× | ||
| 04 | Clothes dryer | Home & Garden | 4.67× | ||
| 05 | Washing | Beauty & Wellness | 4.66× | ||
| 06 | Dust | Home & Garden | 4.39× | ||
| 07 | Detergent | Home & Garden | 4.16× | ||
| 08 | Washing machine | Home & Garden | 4.07× | ||
| 09 | Housekeeping | Travel & Leisure | 3.72× | ||
| 10 | Acqua & Sapone | Beauty & Wellness | 3.26× | ||
| 11 | Hygiene | Beauty & Wellness | 2.96× | ||
| 12 | Cleanliness | Home & Garden | 2.67× | ||
| 13 | Privalia | Fashion & Accessoires | 2.63× | ||
| 14 | Vacuum cleaner | Home & Garden | 2.32× | ||
| 15 | Conad | Shopping | 1.58× | ||
| 16 | Infant | Kids & Family | 1.53× | ||
| 17 | Handbags | Fashion & Accessoires | 1.53× | ||
| 18 | Skin | Beauty & Wellness | 1.52× | ||
| 19 | Discount stores | Shopping | 1.51× | ||
| 20 | God | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.46× | |
| Quality Awareness | PREMIUM | 1.46× | |
| Creativity | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Risk Appetite | THRILL | 0.88× | |
| Career Orientation | POWER | 0.91× |
Laundry has an estimated audience of 3,629,520 people in Italy, concentrated in Lazio and Tuscany.
71.4% of Laundry fans are female, 28.6% are male, with an average age of 46.0 years.
Laundry fans show strongest brand affinity for Washing machine (4.07×), Laundry detergent (7.3×), and Clothes dryer (4.67×) over the country average.
Laundry fans in Italy are most concentrated in Lazio (reach ~800K), Tuscany (reach ~600K), and Lombardy (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Laundry itself, the audience over-indexes on Laundry detergent (7.3×), Clothes dryer (4.67×), Detergent (4.16×), and Discount stores (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Laundry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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