Rascasse Audience Intelligence

Food truck Audience in United States

A data profile of the people who buy, follow and care about Food truck in United States — modelled from more than twelve digital signal sources. Food truck has an estimated audience of 12,770,017 people in United States.

#72among Touchpoint in United States#222in Food & Beverages

The average Food truck fan in United States is 40.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Google Maps, Chuck Norris, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (4.01× the country average).

Demographically, the Food truck audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food truck fan in United States is more female, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food truck profile in United States.

Audience size
12.8M
in United States
Gender
59.7%♀
40.3% male
Age
40.4
average years
Country rank
#2791
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food truck fans

59.7% are female, 40.3% are male, average age 40.4.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Food truck audience in United States
MetricValue
Female59.7%
Male40.3%
Average age40.4
Estimated audience size12,770,017
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Food truck audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Food truck audience comes from United States.

Worldwide audience distribution share by country for Food truck
CountryShare
United States41.3%
India5.2%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food truck audience in United States is strongest.

Fig. 05

Top regions by affinity

Food truck fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~400K6.44×
02Oregon~300K2.06×
03New Mexico~100K1.72×
04Arkansas~200K1.71×
05Florida~1.5M1.61×
06Texas~2M1.60×
07North Carolina~400K1.14×
08Washington~300K1.14×
09Tennessee~300K1.09×
10Oklahoma~100K1.05×
11Colorado~200K1.04×
12Ohio~400K1.02×
13Kansas~100K1.02×
14Idaho~70K1.02×
15Louisiana~200K1.00×
16Wyoming~20K1.00×
17Michigan~300K0.94×
18Connecticut~100K0.92×
19Montana~30K0.92×
20California~1.5M0.91×
21Nebraska~50K0.85×
22Alaska~20K0.85×
23South Carolina~200K0.84×
24Missouri~200K0.83×
25Utah~90K0.82×
26Rhode Island~30K0.80×
27Arizona~200K0.79×
28Kentucky~100K0.78×
29Delaware~30K0.78×
30Maryland~200K0.77×
31Georgia~300K0.76×
32Mississippi~80K0.76×
33Pennsylvania~300K0.75×
34Alabama~100K0.75×
35Indiana~200K0.74×
36Virginia~200K0.73×
37Wisconsin~100K0.72×
38New York~500K0.70×
39Nevada~90K0.69×
40Massachusetts~200K0.66×
41Maine~30K0.66×
42North Dakota~20K0.65×
43South Dakota~20K0.64×
44New Jersey~200K0.63×
45Minnesota~100K0.62×
46Iowa~60K0.62×
47New Hampshire~30K0.62×
48Illinois~300K0.59×
49West Virginia~40K0.59×
50Washington, District of Columbia~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Food truck, United States
0.55×1.00×6.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food truck audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media4.01×
02Honda AccordCars & Mobility4.01×
03Meg RyanMovies & TV4.01×
04Malibu RumFood & Beverages4.01×
05Chuck NorrisMovies & TV3.36×
06Street foodFood & Beverages2.98×
07ShellfishFood & Beverages2.94×
08Enterprise Rent-A-CarCars & Mobility2.76×
09Real propertyHome & Garden2.22×
10TicketmasterTravel & Leisure2.18×
11OtakuLiterature2.16×
12Non-alcoholic beverageFood & Beverages2.13×
13PastryFood & Beverages1.82×
14SteakhouseFood & Beverages1.82×
15Fast casual restaurantsFood & Beverages1.78×
16Microwave ovenHome & Garden1.72×
17Google FlightsTravel & Leisure1.70×
18Panda ExpressFood & Beverages1.64×
19LunchFood & Beverages1.52×
20Ace HardwareHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food truck audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.39×
IndulgenceJOY1.30×
Career OrientationPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food truck audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
MindfulnessBALANCE0.85×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food truck have in United States?

Food truck has an estimated audience of 12,770,017 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Food truck fans?

59.7% of Food truck fans are female, 40.3% are male, with an average age of 40.4 years.

03

Which brands do Food truck fans like most?

Food truck fans show strongest brand affinity for Google Maps (4.01×), Chuck Norris (3.36×), and Enterprise Rent-A-Car (2.76×) over the country average.

04

Where do Food truck fans live in United States?

Food truck fans in United States are most concentrated in Texas (reach ~2M), Florida (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Food truck fans also like?

Beyond Food truck itself, the audience over-indexes on Chuck Norris (3.36×), Enterprise Rent-A-Car (2.76×), Street food (2.98×), and Real property (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Food truck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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