Food truck Audience in United States

Food truck logo

Food truck has an estimated audience of 12,770,017 people in United States. 59.7% are female, 40.3% are male, average age 40.4. Top regions: Texas, Florida, California. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Historic site.

The average Food truck fan in United States is 40.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Food truck audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Food truck fans

Demographic split for Food truck audience in United States
MetricValue
Female59.7%
Male40.3%
Average age40.4
Estimated audience size12,770,017

Audience persona

The typical Food truck fan in United States is more female, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Food truck in United States
RegionReachAffinity
Texas1,775,6641.62×
Florida1,512,6641.75×
California1,152,2080.82×
New York521,6780.73×
North Carolina480,0521.25×
Michigan364,2421.09×
Pennsylvania347,3770.81×
Ohio343,3020.87×
Georgia334,5290.85×
Hawaii331,4216.04×
Washington314,6471.23×
Oregon301,8612.06×
Illinois273,7140.64×
Virginia245,1130.79×
Tennessee241,0090.94×
Arizona214,3590.82×
New Jersey205,4240.63×
Colorado200,1300.99×
Indiana186,3530.8×
Maryland181,3990.83×
Massachusetts179,9720.72×
Arkansas177,9281.69×
South Carolina176,4870.92×
Missouri164,2110.8×
Louisiana160,8280.98×
Oklahoma149,4081.05×
Wisconsin142,6480.74×
Alabama140,1590.79×
Kentucky128,2120.8×
Connecticut123,4380.96×
Minnesota122,5350.67×
New Mexico107,6951.68×
Utah97,1880.85×
Nevada95,5730.77×
Kansas93,1510.93×
Mississippi82,2100.78×
Iowa64,8260.62×
Idaho64,3521×
Nebraska53,5010.84×
West Virginia34,5400.58×
Rhode Island33,4390.82×
Montana31,2150.88×
New Hampshire31,0630.62×
Maine30,0460.66×
Delaware25,8130.73×
Washington, District of Columbia22,2010.58×
South Dakota18,0250.61×
Alaska17,1050.63×
North Dakota14,9810.57×
Vermont12,2610.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food truck audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Historic site4.01×Arts & Culture
Cam Ward3.58×Sports
Eurail16.57×Cars & Mobility
Unique Gifts1.66×Shopping
JDSU1.99×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
Home staging3.1×Home & Garden
Birthday Gifts1.68×Kids & Family
Urban horticulture1.86×Home & Garden
Vocal harmony2.28×Music & Radio
Nebraska Cornhuskers football1.79×Sports
Corona (band)2.65×Music & Radio
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Noodle (Gorillaz)1.51×Music & Radio
Étouffée10.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food truck audience
TraitClusterScore
Urban LifestyleOPEN1.47
Luxury OrientationPREMIUM1.2
Family OrientationCONSERVATISM1.18
IndulgenceJOY1.14
Healthy LifestyleBALANCE1.12
TravellingTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Food truck
CountryShare
United States41.4%
India5.2%
Australia4.2%

See Food truck audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Food truck have in United States?

Food truck has an estimated audience of 12,770,017 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Food truck fans?

59.7% of Food truck fans are female, 40.3% are male, with an average age of 40.4 years.

Which brands do Food truck fans like most?

Food truck fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do Food truck fans live in United States?

Food truck fans in United States are most concentrated in Texas (reach 1,775,664), Florida (reach 1,512,664), and California (reach 1,152,208). These three regions account for the largest share of the active audience.

What other brands do Food truck fans also like?

Beyond Food truck itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), The Historian (16.48×), and Historic site (4.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.