Rascasse Audience Intelligence

Interior ministry Audience in Germany

A data profile of the people who buy, follow and care about Interior ministry in Germany — modelled from more than twelve digital signal sources. Interior ministry has an estimated audience of 435,601 people in Germany.

#5023among Topic in Germany#629in Politics & Society

The average Interior ministry fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christmas lights, Rent-to-own, Nature, with strongest over-indexing on Christmas lights (39.18× the country average).

Demographically, the Interior ministry audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Interior ministry fan in Germany is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Christmas lights.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interior ministry profile in Germany.

Audience size
436K
in Germany
Gender
45.9%♀
54.1% male
Age
43.1
average years
Country rank
#13086
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interior ministry fans

45.9% are female, 54.1% are male, average age 43.1.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Interior ministry audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age43.1
Estimated audience size435,601
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Interior ministry audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Interior ministry audience comes from Germany.

Worldwide audience distribution share by country for Interior ministry
CountryShare
France18.0%
United States8.6%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interior ministry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Interior ministry fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.78×
02Berlin~30K1.38×
03Brandenburg~20K1.21×
04Sachsen~30K1.17×
05Sachsen-Anhalt~10K1.17×
06Thüringen~10K1.17×
07Mecklenburg-Vorpommern~9K1.04×
08Nordrhein-Westfalen~90K0.98×
09Hamburg~9K0.88×
10Rheinland-Pfalz~20K0.86×
11Schleswig-Holstein~10K0.85×
12Niedersachsen~30K0.82×
13Hessen~30K0.82×
14Baden-Württemberg~50K0.81×
15Bayern~50K0.78×
16Bremen~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Interior ministry, Germany
0.74×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interior ministry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interior ministry audience
#·InterestCategoryAffinity×
01Christmas lightsHome & Garden39.18×
02PatriotismPolitics & Society26.31×
03Rent-to-ownHome & Garden22.96×
04Samuel Eto'oSports20.00×
05Freedom Party of AustriaPolitics & Society14.24×
06Jutarnji listNews12.12×
07DuckDuckGoInternet & Social Media7.71×
08Public administrationBusiness & Career7.44×
09Markus LanzMovies & TV6.31×
10National securityPolitics & Society6.26×
11Junge FreiheitNews5.37×
12MSNNews5.23×
13NatureHome & Garden3.95×
14WoolworthsShopping3.67×
15Ornamental plantHome & Garden3.58×
16HugendubelShopping3.43×
17FamilyKids & Family3.31×
18VacationsTravel & Leisure2.89×
19EmailTechnology & Electronics2.61×
20GermanyTravel & Leisure1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interior ministry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interior ministry audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.21×
IndulgenceJOY1.80×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interior ministry audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
Early Adopter MentalityPOWER0.74×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Interior ministry have in Germany?

Interior ministry has an estimated audience of 435,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Interior ministry fans?

45.9% of Interior ministry fans are female, 54.1% are male, with an average age of 43.1 years.

03

Which brands do Interior ministry fans like most?

Interior ministry fans show strongest brand affinity for Christmas lights (39.18×), Rent-to-own (22.96×), and Nature (3.95×) over the country average.

04

Where do Interior ministry fans live in Germany?

Interior ministry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Interior ministry fans also like?

Beyond Interior ministry itself, the audience over-indexes on Rent-to-own (22.96×), Nature (3.95×), Patriotism (26.31×), and Markus Lanz (6.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Interior ministry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Interior ministry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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