Interior ministry Audience in Germany
Interior ministry has an estimated audience of 435,601 people in Germany. 45.9% are female, 54.1% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Jutarnji list, Patriotism, Thomas Gottschalk, Manufactured housing.
The average Interior ministry fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Jutarnji list, Patriotism, with strongest over-indexing on Markus Lanz (6.84× the country average). Demographically, the Interior ministry audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Interior ministry fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 43.1 |
| Estimated audience size | 435,601 |
Audience persona
The typical Interior ministry fan in Germany is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,502 | 0.98× |
| Bayern | 52,954 | 0.76× |
| Baden-Württemberg | 48,295 | 0.81× |
| Niedersachsen | 36,000 | 0.85× |
| Berlin | 29,314 | 1.51× |
| Hessen | 28,078 | 0.85× |
| Sachsen | 21,558 | 1.01× |
| Rheinland-Pfalz | 19,390 | 0.89× |
| Brandenburg | 14,332 | 1.06× |
| Schleswig-Holstein | 13,492 | 0.86× |
| Saarland | 11,427 | 2.14× |
| Thüringen | 11,109 | 1× |
| Sachsen-Anhalt | 10,384 | 0.92× |
| Hamburg | 8,242 | 0.84× |
| Mecklenburg-Vorpommern | 7,298 | 0.88× |
| Bremen | 2,443 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 6.84× | Movies & TV |
| Jutarnji list | 13.09× | News |
| Patriotism | 25.56× | Politics & Society |
| Thomas Gottschalk | 5.45× | Movies & TV |
| Manufactured housing | 15.94× | Home & Garden |
| Altbier | 55.88× | Food & Beverages |
| Christmas lights | 11.39× | Home & Garden |
| DuckDuckGo | 7.72× | Internet & Social Media |
| 3. Liga | 4.17× | Sports |
| Self care | 3.44× | Health |
| Rent-to-own | 9.39× | Home & Garden |
| Public administration | 7.9× | Business & Career |
| FC Bayern Munich | 1.73× | Sports |
| Snow White | 6.85× | Movies & TV |
| Vacations | 2.53× | Travel & Leisure |
| Family | 1.79× | Kids & Family |
| Consumer protection | 4.36× | Politics & Society |
| Automotive lighting | 5.12× | Cars & Mobility |
| National security | 6.17× | Politics & Society |
| Cricket World Cup | 11.37× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.12 |
| Tradition | CONSERVATISM | 1.86 |
| Urban Lifestyle | OPEN | 1.56 |
| Community Orientation | OPEN | 1.41 |
| Family Orientation | CONSERVATISM | 1.29 |
| Convenience Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 18.1% |
| United States | 8.6% |
| Germany | 7.0% |
See Interior ministry audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Interior ministry have in Germany?
Interior ministry has an estimated audience of 435,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Interior ministry fans?
45.9% of Interior ministry fans are female, 54.1% are male, with an average age of 43.1 years.
Which brands do Interior ministry fans like most?
Interior ministry fans show strongest brand affinity for Markus Lanz (6.84×), Jutarnji list (13.09×), and Patriotism (25.56×) over the country average.
Where do Interior ministry fans live in Germany?
Interior ministry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,502), Bayern (reach 52,954), and Baden-Württemberg (reach 48,295). These three regions account for the largest share of the active audience.
What other brands do Interior ministry fans also like?
Beyond Interior ministry itself, the audience over-indexes on Jutarnji list (13.09×), Patriotism (25.56×), Thomas Gottschalk (5.45×), and Manufactured housing (15.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Interior ministry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.