Shower gel Audience in United States
Shower gel has an estimated audience of 3,888,356 people in United States. 58.3% are female, 41.7% are male, average age 35.1. Top regions: California, Texas, New York.
The average Shower gel fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Shower gel audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Shower gel fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 35.1 |
| Estimated audience size | 3,888,356 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 659,140 | 1.54× |
| Texas | 425,322 | 1.27× |
| New York | 338,421 | 1.56× |
| Florida | 329,794 | 1.25× |
| Illinois | 171,231 | 1.32× |
| Georgia | 146,403 | 1.22× |
| New Jersey | 135,451 | 1.37× |
| Virginia | 130,866 | 1.38× |
| North Carolina | 130,258 | 1.11× |
| Pennsylvania | 129,359 | 0.99× |
| Ohio | 113,609 | 0.95× |
| Michigan | 92,082 | 0.91× |
| Massachusetts | 91,076 | 1.19× |
| Washington | 88,250 | 1.13× |
| Arizona | 87,840 | 1.11× |
| Maryland | 86,341 | 1.29× |
| Tennessee | 71,978 | 0.92× |
| Indiana | 65,484 | 0.92× |
| Minnesota | 59,083 | 1.06× |
| Alabama | 55,765 | 1.03× |
| Missouri | 55,391 | 0.88× |
| Louisiana | 52,178 | 1.04× |
| Colorado | 51,363 | 0.84× |
| South Carolina | 48,918 | 0.84× |
| Wisconsin | 47,886 | 0.82× |
| Nevada | 46,296 | 1.23× |
| Kentucky | 45,532 | 0.93× |
| Oregon | 43,933 | 0.99× |
| Oklahoma | 42,488 | 0.98× |
| Connecticut | 40,114 | 1.03× |
| Arkansas | 29,929 | 0.93× |
| Kansas | 29,833 | 0.97× |
| Mississippi | 29,343 | 0.92× |
| Utah | 27,470 | 0.79× |
| Iowa | 25,175 | 0.79× |
| Hawaii | 20,973 | 1.25× |
| New Mexico | 16,202 | 0.83× |
| Nebraska | 15,563 | 0.8× |
| Washington, District of Columbia | 15,001 | 1.28× |
| Idaho | 13,256 | 0.68× |
| West Virginia | 13,009 | 0.72× |
| North Dakota | 11,251 | 1.41× |
| Rhode Island | 10,707 | 0.87× |
| New Hampshire | 10,349 | 0.68× |
| Maine | 9,987 | 0.72× |
| Delaware | 8,949 | 0.83× |
| Alaska | 7,610 | 0.91× |
| Montana | 5,854 | 0.54× |
| South Dakota | 5,393 | 0.6× |
| Wyoming | 4,355 | 0.76× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Price Sensitivity | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.27 |
| Luxury Orientation | PREMIUM | 1.26 |
| Extroversion | THRILL | 1.25 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Japan | 5.2% |
| Taiwan | 4.9% |
See Shower gel audiences in other countries
More Body audiences in United States
- Hygiene (28,795,812)
- Body art (23,170,530)
- Odor (22,353,774)
- Soap (21,175,968)
- Body modification (18,110,481)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shower gel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.