Rascasse Audience Intelligence

Shower gel Audience in United States

Name: Shower gel — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Shower gel in United States — modelled from more than twelve digital signal sources. Shower gel has an estimated audience of 3,888,356 people in United States.

#11among Body in United States #4381among Topic in United States #150in Beauty & Wellness

The average Shower gel fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shower gel profile in United States.

Audience size

3.9M

in United States

Gender

58.3%♀

41.7% male

Age

35.1

average years

Country rank

#8217

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Shower gel fans

58.3% are female, 41.7% are male, average age 35.1.

Fig. 02

Gender split

58.3%

Female

41.7%

Male

Demographic split for Shower gel audience in United States
Metric	Value
Female	58.3%
Male	41.7%
Average age	35.1
Estimated audience size	3,888,356

Fig. 03

Age distribution

Age distribution of the Shower gel audience in United States
Age bracket	Share	%
16-19		27%
20-29		24%
30-39		20%
40-49		17%
50+		11%

Fig. 04

Worldwide distribution

28.5%

of the worldwide Shower gel audience comes from United States.

Worldwide audience distribution share by country for Shower gel
Country	Share
United States	28.5%
Japan	5.2%
Taiwan	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shower gel audience in United States is strongest.

Fig. 05

Top regions by affinity

Shower gel fans by region: top regions in United States
#	Region	Reach	×
01	New York	~300K	1.45×
02	California	~600K	1.39×
03	New Jersey	~100K	1.29×
04	Maryland	~80K	1.24×
05	Illinois	~200K	1.23×
06	Texas	~400K	1.21×
07	Virginia	~100K	1.21×
08	Florida	~300K	1.19×
09	Georgia	~100K	1.18×
10	Nevada	~40K	1.16×
11	Massachusetts	~90K	1.15×
12	Hawaii	~20K	1.15×
13	Washington, District of Columbia	~10K	1.13×
14	North Dakota	~9K	1.09×
15	Arizona	~90K	1.08×
16	Alabama	~60K	1.07×
17	Louisiana	~50K	1.07×
18	Washington	~80K	1.06×
19	North Carolina	~100K	1.05×
20	Connecticut	~40K	1.03×
21	Pennsylvania	~100K	1.00×
22	Kansas	~30K	1.00×
23	Delaware	~10K	1.00×
24	Minnesota	~60K	0.99×
25	Alaska	~8K	0.99×
26	Oklahoma	~40K	0.98×
27	Mississippi	~30K	0.98×
28	Tennessee	~70K	0.96×
29	Kentucky	~50K	0.96×
30	Oregon	~40K	0.96×
31	Arkansas	~30K	0.96×
32	Indiana	~70K	0.95×
33	New Mexico	~20K	0.95×
34	Rhode Island	~10K	0.94×
35	Ohio	~100K	0.93×
36	South Carolina	~50K	0.93×
37	Nebraska	~20K	0.93×
38	West Virginia	~20K	0.93×
39	South Dakota	~8K	0.93×
40	Vermont	~6K	0.93×
41	Michigan	~90K	0.91×
42	Missouri	~60K	0.91×
43	Maine	~10K	0.91×
44	Iowa	~30K	0.90×
45	Idaho	~20K	0.90×
46	New Hampshire	~10K	0.90×
47	Montana	~10K	0.90×
48	Wisconsin	~50K	0.89×
49	Utah	~30K	0.88×
50	Colorado	~50K	0.85×

Affinity by region — Shower gel, United States

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

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Body art (23,170,530)
Odor (22,353,774)
Soap (21,175,968)
Body modification (18,110,481)

See Shower gel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shower gel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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