Rouge (cosmetics) Audience in Germany
Rouge (cosmetics) has an estimated audience of 632,806 people in Germany. 80.3% are female, 19.7% are male, average age 28.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BB cream, Jotex, Lipstick, Concealer, Lip gloss.
The average Rouge (cosmetics) fan in Germany is 28.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BB cream, Jotex, Lipstick, with strongest over-indexing on BB cream (33.53× the country average). Demographically, the Rouge (cosmetics) audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Rouge (cosmetics) fans
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 28.3 |
| Estimated audience size | 632,806 |
Audience persona
The typical Rouge (cosmetics) fan in Germany is more female, around 28.3 years old, with strong Sustainability tendencies and a notable affinity for BB cream.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,630 | 1.15× |
| Bayern | 100,931 | 0.99× |
| Baden-Württemberg | 82,279 | 0.95× |
| Niedersachsen | 62,094 | 1.01× |
| Hessen | 49,636 | 1.03× |
| Berlin | 32,739 | 1.16× |
| Rheinland-Pfalz | 32,589 | 1.03× |
| Sachsen | 29,549 | 0.95× |
| Schleswig-Holstein | 22,545 | 0.99× |
| Brandenburg | 18,129 | 0.92× |
| Hamburg | 18,034 | 1.26× |
| Sachsen-Anhalt | 16,459 | 1× |
| Thüringen | 14,711 | 0.91× |
| Mecklenburg-Vorpommern | 11,072 | 0.92× |
| Saarland | 7,286 | 0.94× |
| Bremen | 4,807 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BB cream | 33.53× | Beauty & Wellness |
| Jotex | 78.71× | Shopping |
| Lipstick | 17.23× | Beauty & Wellness |
| Concealer | 17.63× | Beauty & Wellness |
| Lip gloss | 14.01× | Beauty & Wellness |
| Face powder | 12.03× | Beauty & Wellness |
| Real property | 9.29× | Home & Garden |
| Rossmann | 4.99× | Shopping |
| Drop shipping | 5.45× | Shopping |
| Eye shadow | 8.73× | Beauty & Wellness |
| Western Union | 6.49× | Business & Career |
| Mascara | 7.37× | Beauty & Wellness |
| Moisturizer | 8.73× | Home & Garden |
| Breuninger | 4.22× | Fashion & Accessoires |
| State school | 21× | Kids & Family |
| Ariana Grande | 6.25× | Music & Radio |
| Shampoo | 4.89× | Beauty & Wellness |
| Eyelash extensions | 5.63× | Beauty & Wellness |
| Language education | 6.13× | Business & Career |
| Primark | 3.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.81 |
| Creativity | OPEN | 1.62 |
| Pet Ownership | JOY | 1.6 |
| Mindfulness | BALANCE | 1.57 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.2% |
| United States | 13.1% |
| Brazil | 5.8% |
See Rouge (cosmetics) audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Rouge (cosmetics) have in Germany?
Rouge (cosmetics) has an estimated audience of 632,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rouge (cosmetics) fans?
80.3% of Rouge (cosmetics) fans are female, 19.7% are male, with an average age of 28.3 years.
Which brands do Rouge (cosmetics) fans like most?
Rouge (cosmetics) fans show strongest brand affinity for BB cream (33.53×), Jotex (78.71×), and Lipstick (17.23×) over the country average.
Where do Rouge (cosmetics) fans live in Germany?
Rouge (cosmetics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,630), Bayern (reach 100,931), and Baden-Württemberg (reach 82,279). These three regions account for the largest share of the active audience.
What other brands do Rouge (cosmetics) fans also like?
Beyond Rouge (cosmetics) itself, the audience over-indexes on Jotex (78.71×), Lipstick (17.23×), Concealer (17.63×), and Lip gloss (14.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rouge (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.