Rouge (cosmetics) Audience in United States

Rouge (cosmetics) logo

Rouge (cosmetics) has an estimated audience of 2,266,201 people in United States. 87.7% are female, 12.3% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Elsword, Goop, Bank account, Mothercare.

The average Rouge (cosmetics) fan in United States is 33.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Elsword, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Rouge (cosmetics) audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Rouge (cosmetics) fans

Demographic split for Rouge (cosmetics) audience in United States
MetricValue
Female87.7%
Male12.3%
Average age33.2
Estimated audience size2,266,201

Audience persona

The typical Rouge (cosmetics) fan in United States is more female, around 33.2 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Rouge (cosmetics) in United States
RegionReachAffinity
California282,1041.13×
Texas209,5061.08×
Florida148,7540.97×
Pennsylvania136,8761.79×
New York133,8011.06×
Ohio69,8111×
Georgia69,7781×
North Carolina69,7021.02×
Illinois68,4110.91×
Michigan58,5300.99×
Virginia55,4271×
New Jersey54,5770.95×
Washington52,4011.15×
Tennessee47,8531.05×
Arizona45,1420.98×
Massachusetts39,5970.89×
Indiana38,9360.94×
Missouri38,1811.05×
Colorado36,2031.01×
Oregon36,0131.39×
Maryland35,5240.91×
Louisiana33,4851.15×
Nevada32,0551.46×
Minnesota32,0470.99×
Wisconsin30,2000.89×
South Carolina29,9950.88×
Alabama28,5200.9×
Kentucky27,1350.96×
Oklahoma26,5621.06×
Utah20,8441.03×
Connecticut19,7870.87×
Arkansas19,4131.04×
Iowa18,9501.01×
Mississippi17,3280.93×
Kansas16,8210.94×
Idaho12,5291.1×
Nebraska10,7770.95×
New Mexico10,7600.95×
West Virginia9,5780.91×
Hawaii8,6430.89×
New Hampshire7,2790.82×
Maine6,9490.86×
Washington, District of Columbia6,2510.92×
Montana6,0580.96×
Delaware5,6340.9×
South Dakota5,5061.05×
Rhode Island5,5010.76×
Alaska5,2171.08×
North Dakota4,1640.89×
Vermont3,1100.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rouge (cosmetics) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Elsword32×Games
Goop8.49×Internet & Social Media
Bank account3.84×Business & Career
Mothercare4.35×Kids & Family
Governor of Michigan9.84×Politics & Society
Product design2.59×Business & Career
Harlow14.21×Travel & Leisure
Hardik Pandya16.43×Sports
Combat sport1.68×Sports
National Paralympic Committee23.1×Sports
Fairy godmother7.17×Literature
No Escape (1994 film)10.59×Movies & TV
headspace8.58×Health
Tierra Cali6.66×Travel & Leisure
Grace Slick7.63×Music & Radio
Cherish (group)8.22×Music & Radio
UK garage4.1×Music & Radio
Google Home4.73×Technology & Electronics
Hibachi5.62×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rouge (cosmetics) audience
TraitClusterScore
SustainabilityBALANCE1.42
Price SensitivityPREMIUM1.36
CreativityOPEN1.34
IndulgenceJOY1.34
Healthy LifestyleBALANCE1.28
Early Adopter MentalityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Rouge (cosmetics)
CountryShare
Japan15.2%
United States13.1%
Brazil5.8%

See Rouge (cosmetics) audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Rouge (cosmetics) have in United States?

Rouge (cosmetics) has an estimated audience of 2,266,201 people in United States, concentrated in California and Texas.

What is the gender split and age of Rouge (cosmetics) fans?

87.7% of Rouge (cosmetics) fans are female, 12.3% are male, with an average age of 33.2 years.

Which brands do Rouge (cosmetics) fans like most?

Rouge (cosmetics) fans show strongest brand affinity for Keene, New Hampshire (675×), Elsword (32×), and Goop (8.49×) over the country average.

Where do Rouge (cosmetics) fans live in United States?

Rouge (cosmetics) fans in United States are most concentrated in California (reach 282,104), Texas (reach 209,506), and Florida (reach 148,754). These three regions account for the largest share of the active audience.

What other brands do Rouge (cosmetics) fans also like?

Beyond Rouge (cosmetics) itself, the audience over-indexes on Elsword (32×), Goop (8.49×), Bank account (3.84×), and Mothercare (4.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rouge (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.