Rascasse Audience Intelligence

Rouge (cosmetics) Audience in United States

A data profile of the people who buy, follow and care about Rouge (cosmetics) in United States — modelled from more than twelve digital signal sources. Rouge (cosmetics) has an estimated audience of 2,266,201 people in United States.

#39among Cosmetics in United States#5920among Topic in United States#194in Beauty & Wellness

The average Rouge (cosmetics) fan in United States is 33.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Google Drive, Moisturizer, Eyelash extensions, with strongest over-indexing on Google Drive (3.28× the country average).

Demographically, the Rouge (cosmetics) audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rouge (cosmetics) fan in United States is more female, around 33.2 years old, with strong Indulgence tendencies and a notable affinity for Google Drive.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rouge (cosmetics) profile in United States.

Audience size
2.3M
in United States
Gender
87.7%♀
12.3% male
Age
33.2
average years
Country rank
#12876
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rouge (cosmetics) fans

87.7% are female, 12.3% are male, average age 33.2.

Fig. 02

Gender split

87.7%
Female
12.3%
Male
Demographic split for Rouge (cosmetics) audience in United States
MetricValue
Female87.7%
Male12.3%
Average age33.2
Estimated audience size2,266,201
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Rouge (cosmetics) audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3916%
40-4915%
50+11%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Rouge (cosmetics) audience comes from United States.

Worldwide audience distribution share by country for Rouge (cosmetics)
CountryShare
Japan15.2%
United States13.1%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rouge (cosmetics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rouge (cosmetics) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K2.13×
02Nevada~30K1.44×
03Oregon~40K1.35×
04Louisiana~40K1.20×
05Alaska~6K1.16×
06Idaho~10K1.12×
07Washington~50K1.09×
08California~300K1.08×
09South Dakota~6K1.08×
10Arkansas~20K1.06×
11Oklahoma~30K1.04×
12Tennessee~50K1.03×
13Utah~20K1.02×
14Texas~200K1.01×
15Missouri~40K1.01×
16Iowa~20K1.01×
17Montana~6K1.01×
18New York~100K0.98×
19North Carolina~70K0.98×
20Colorado~30K0.98×
21Mississippi~20K0.98×
22New Mexico~10K0.98×
23Ohio~70K0.97×
24Georgia~70K0.97×
25Virginia~50K0.97×
26West Virginia~10K0.97×
27North Dakota~5K0.97×
28Michigan~60K0.96×
29Minnesota~30K0.96×
30Delaware~6K0.96×
31Kentucky~30K0.95×
32Nebraska~10K0.95×
33Florida~100K0.94×
34Arizona~40K0.94×
35Kansas~20K0.93×
36New Jersey~50K0.92×
37Washington, District of Columbia~6K0.92×
38Indiana~40K0.91×
39Maryland~40K0.91×
40Alabama~30K0.91×
41Hawaii~9K0.89×
42Wisconsin~30K0.88×
43Maine~7K0.88×
44South Carolina~30K0.87×
45Connecticut~20K0.87×
46Massachusetts~40K0.86×
47New Hampshire~8K0.86×
48Illinois~60K0.85×
49Vermont~3K0.84×
50Rhode Island~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Rouge (cosmetics), United States
0.79×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rouge (cosmetics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rouge (cosmetics) audience
#·InterestCategoryAffinity×
01BB creamBeauty & Wellness7.10×
02ConcealerBeauty & Wellness5.71×
03Lip balmBeauty & Wellness5.37×
04Eye linerBeauty & Wellness5.05×
05MascaraBeauty & Wellness5.00×
06Eye shadowBeauty & Wellness4.92×
07Lip glossBeauty & Wellness4.73×
08Eyelash extensionsBeauty & Wellness4.48×
09MoisturizerHome & Garden3.89×
10Permanent makeupBeauty & Wellness3.79×
11Google DriveTechnology & Electronics3.28×
12CVS PharmacyShopping2.93×
13ULTA BeautyBeauty & Wellness2.76×
14Natural skin careBeauty & Wellness2.72×
15Personal careHealth2.29×
16SephoraShopping2.23×
17WalgreensShopping1.87×
18Skin careBeauty & Wellness1.85×
19Target CorporationShopping1.70×
20Do it yourself (DIY)Home & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rouge (cosmetics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rouge (cosmetics) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.78×
Price SensitivityPREMIUM1.66×
CreativityOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rouge (cosmetics) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Family OrientationCONSERVATISM0.83×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rouge (cosmetics) have in United States?

Rouge (cosmetics) has an estimated audience of 2,266,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rouge (cosmetics) fans?

87.7% of Rouge (cosmetics) fans are female, 12.3% are male, with an average age of 33.2 years.

03

Which brands do Rouge (cosmetics) fans like most?

Rouge (cosmetics) fans show strongest brand affinity for Google Drive (3.28×), Moisturizer (3.89×), and Eyelash extensions (4.48×) over the country average.

04

Where do Rouge (cosmetics) fans live in United States?

Rouge (cosmetics) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Pennsylvania (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rouge (cosmetics) fans also like?

Beyond Rouge (cosmetics) itself, the audience over-indexes on Moisturizer (3.89×), Eyelash extensions (4.48×), Mascara (5×), and CVS Pharmacy (2.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Rouge (cosmetics) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rouge (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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