Hair spray Audience in Germany
Hair spray has an estimated audience of 343,264 people in Germany. 72.6% are female, 27.4% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair conditioner, Fitness and figure competition, Home construction, TikTok, Consumer electronics.
The average Hair spray fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair conditioner, Fitness and figure competition, Home construction, with strongest over-indexing on Hair conditioner (9.07× the country average). Demographically, the Hair spray audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair spray fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 30.5 |
| Estimated audience size | 343,264 |
Audience persona
The typical Hair spray fan in Germany is more female, around 30.5 years old, with strong Sustainability tendencies and a notable affinity for Hair conditioner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,333 | 1.1× |
| Bayern | 49,796 | 0.9× |
| Baden-Württemberg | 46,383 | 0.99× |
| Niedersachsen | 36,458 | 1.09× |
| Hessen | 25,641 | 0.98× |
| Rheinland-Pfalz | 16,559 | 0.96× |
| Sachsen | 16,546 | 0.98× |
| Berlin | 15,020 | 0.98× |
| Brandenburg | 11,283 | 1.06× |
| Schleswig-Holstein | 10,957 | 0.89× |
| Sachsen-Anhalt | 10,184 | 1.15× |
| Thüringen | 8,922 | 1.02× |
| Hamburg | 8,029 | 1.04× |
| Mecklenburg-Vorpommern | 6,341 | 0.97× |
| Saarland | 3,909 | 0.93× |
| Bremen | 2,845 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair conditioner | 9.07× | Beauty & Wellness |
| Fitness and figure competition | 5.24× | Sports |
| Home construction | 3.5× | Home & Garden |
| TikTok | 2.05× | Internet & Social Media |
| Consumer electronics | 1.82× | Technology & Electronics |
| Food | 1.73× | Food & Beverages |
| Food and drink | 1.55× | Food & Beverages |
| Music | 1.62× | Business & Career |
| Hair Extensions | 5.76× | Beauty & Wellness |
| Reading | 1.64× | Literature |
| Clothing | 1.67× | Fashion & Accessoires |
| Online shopping | 1.69× | Shopping |
| Design | 1.67× | Home & Garden |
| Dog health | 3.46× | Pets & Animals |
| Beauty | 1.67× | Beauty & Wellness |
| Shopping | 1.52× | Shopping |
| Modeling agency | 4.53× | Fashion & Accessoires |
| Dog walking | 2.9× | Pets & Animals |
| Discounting | 3.51× | Shopping |
| Health & wellness | 2.62× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.71 |
| DIY Mentality | THRILL | 1.59 |
| Travelling | THRILL | 1.55 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Extroversion | THRILL | 1.41 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Japan | 10.4% |
| Italy | 3.0% |
See Hair spray audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Hair spray have in Germany?
Hair spray has an estimated audience of 343,264 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair spray fans?
72.6% of Hair spray fans are female, 27.4% are male, with an average age of 30.5 years.
Which brands do Hair spray fans like most?
Hair spray fans show strongest brand affinity for Hair conditioner (9.07×), Fitness and figure competition (5.24×), and Home construction (3.5×) over the country average.
Where do Hair spray fans live in Germany?
Hair spray fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,333), Bayern (reach 49,796), and Baden-Württemberg (reach 46,383). These three regions account for the largest share of the active audience.
What other brands do Hair spray fans also like?
Beyond Hair spray itself, the audience over-indexes on Fitness and figure competition (5.24×), Home construction (3.5×), TikTok (2.05×), and Consumer electronics (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair spray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.