Rascasse Audience Intelligence

Hair spray Audience in Germany

A data profile of the people who buy, follow and care about Hair spray in Germany — modelled from more than twelve digital signal sources. Hair spray has an estimated audience of 343,264 people in Germany.

#24among Hair in Germany#5740among Topic in Germany#228in Beauty & Wellness

The average Hair spray fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair conditioner, Fitness and figure competition, Home construction, with strongest over-indexing on Hair conditioner (9.07× the country average).

Demographically, the Hair spray audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair spray fan in Germany is more female, around 30.5 years old, with strong Mindfulness tendencies and a notable affinity for Hair conditioner.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair spray profile in Germany.

Audience size
343K
in Germany
Gender
72.6%♀
27.4% male
Age
30.5
average years
Country rank
#15744
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair spray fans

72.6% are female, 27.4% are male, average age 30.5.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Hair spray audience in Germany
MetricValue
Female72.6%
Male27.4%
Average age30.5
Estimated audience size343,264
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Hair spray audience in Germany
Age bracketShare%
16-1943%
20-2922%
30-3916%
40-4913%
50+5%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Hair spray audience comes from Germany.

Worldwide audience distribution share by country for Hair spray
CountryShare
United States15.4%
Japan10.4%
Italy3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair spray audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair spray fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.15×
02Niedersachsen~40K1.07×
03Nordrhein-Westfalen~80K1.06×
04Brandenburg~10K1.04×
05Thüringen~9K1.04×
06Hamburg~8K1.04×
07Bremen~3K1.03×
08Mecklenburg-Vorpommern~7K1.02×
09Hessen~30K0.98×
10Sachsen~20K0.98×
11Rheinland-Pfalz~20K0.97×
12Saarland~4K0.97×
13Baden-Württemberg~40K0.95×
14Berlin~10K0.95×
15Schleswig-Holstein~10K0.90×
16Bayern~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Hair spray, Germany
0.88×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair spray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair spray audience
#·InterestCategoryAffinity×
01Hair conditionerBeauty & Wellness9.07×
02Hair ExtensionsBeauty & Wellness5.76×
03Fitness and figure competitionSports5.24×
04Modeling agencyFashion & Accessoires4.53×
05DiscountingShopping3.51×
06Home constructionHome & Garden3.50×
07Dog healthPets & Animals3.46×
08Dog walkingPets & Animals2.90×
09Health & wellnessHealth2.62×
10TikTokInternet & Social Media2.05×
11Consumer electronicsTechnology & Electronics1.82×
12FoodFood & Beverages1.73×
13Online shoppingShopping1.69×
14ClothingFashion & Accessoires1.67×
15DesignHome & Garden1.67×
16BeautyBeauty & Wellness1.67×
17ReadingLiterature1.64×
18MusicBusiness & Career1.62×
19Food and drinkFood & Beverages1.55×
20ShoppingShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair spray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair spray audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.03×
IndividualismJOY2.00×
Risk AppetiteTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair spray audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.48×
Family OrientationCONSERVATISM0.63×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair spray have in Germany?

Hair spray has an estimated audience of 343,264 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hair spray fans?

72.6% of Hair spray fans are female, 27.4% are male, with an average age of 30.5 years.

03

Which brands do Hair spray fans like most?

Hair spray fans show strongest brand affinity for Hair conditioner (9.07×), Fitness and figure competition (5.24×), and Home construction (3.5×) over the country average.

04

Where do Hair spray fans live in Germany?

Hair spray fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hair spray fans also like?

Beyond Hair spray itself, the audience over-indexes on Fitness and figure competition (5.24×), Home construction (3.5×), Consumer electronics (1.82×), and TikTok (2.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Hair spray audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair spray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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