Rascasse Audience Intelligence

Hair spray Audience in United States

A data profile of the people who buy, follow and care about Hair spray in United States — modelled from more than twelve digital signal sources. Hair spray has an estimated audience of 2,142,651 people in United States.

#23among Hair in United States#6102among Topic in United States#206in Beauty & Wellness

The average Hair spray fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hairbrush, Hair iron, Hair tutorials, with strongest over-indexing on Hairbrush (11.3× the country average).

Demographically, the Hair spray audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair spray fan in United States is more female, around 32.8 years old, with strong Mindfulness tendencies and a notable affinity for Hairbrush.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair spray profile in United States.

Audience size
2.1M
in United States
Gender
85.8%♀
14.2% male
Age
32.8
average years
Country rank
#13510
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair spray fans

85.8% are female, 14.2% are male, average age 32.8.

Fig. 02

Gender split

85.8%
Female
14.2%
Male
Demographic split for Hair spray audience in United States
MetricValue
Female85.8%
Male14.2%
Average age32.8
Estimated audience size2,142,651
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Hair spray audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3915%
40-4914%
50+11%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Hair spray audience comes from United States.

Worldwide audience distribution share by country for Hair spray
CountryShare
United States15.4%
Japan10.4%
Italy3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair spray audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair spray fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.35×
02California~300K1.33×
03Louisiana~30K1.25×
04New Jersey~70K1.20×
05Maryland~40K1.20×
06Georgia~80K1.16×
07Mississippi~20K1.16×
08Nevada~20K1.14×
09New York~100K1.13×
10Alabama~30K1.13×
11Arizona~50K1.11×
12Kentucky~30K1.11×
13Oklahoma~30K1.11×
14Florida~200K1.10×
15Illinois~80K1.09×
16Arkansas~20K1.09×
17Tennessee~50K1.08×
18North Carolina~70K1.07×
19Missouri~40K1.07×
20Connecticut~20K1.07×
21Indiana~40K1.06×
22Hawaii~10K1.05×
23Michigan~60K1.04×
24Virginia~50K1.04×
25Kansas~20K1.03×
26Utah~20K1.01×
27Nebraska~10K1.01×
28Pennsylvania~70K1.00×
29South Carolina~30K1.00×
30Delaware~6K1.00×
31Massachusetts~40K0.99×
32New Mexico~10K0.99×
33Ohio~60K0.98×
34Washington~40K0.97×
35Minnesota~30K0.96×
36Iowa~20K0.96×
37West Virginia~10K0.95×
38Alaska~4K0.92×
39Oregon~20K0.90×
40Rhode Island~6K0.90×
41South Dakota~4K0.90×
42North Dakota~4K0.90×
43Washington, District of Columbia~6K0.88×
44Colorado~30K0.87×
45Wisconsin~30K0.87×
46Idaho~9K0.86×
47Maine~6K0.83×
48Vermont~3K0.83×
49New Hampshire~7K0.82×
50Montana~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Hair spray, United States
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair spray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair spray audience
#·InterestCategoryAffinity×
01Hair tutorialsBeauty & Wellness16.61×
02HairbrushBeauty & Wellness11.30×
03Airbrush makeupBeauty & Wellness10.34×
04Rhianna (singer)Music & Radio10.00×
05Prosthetic makeupBeauty & Wellness9.72×
06Hair ironBeauty & Wellness9.00×
07Hair dryerBeauty & Wellness7.99×
08Gay LovePolitics & Society6.49×
09Hair conditionerBeauty & Wellness5.56×
10GovernmentPolitics & Society5.21×
11Hair straighteningBeauty & Wellness5.07×
12Hair ExtensionsBeauty & Wellness4.96×
13NigeriaTravel & Leisure4.91×
14Shelter DogsPets & Animals4.37×
15Curly HairBeauty & Wellness3.53×
16HairstyleBeauty & Wellness2.89×
17TikTokInternet & Social Media2.76×
18Hair productsBeauty & Wellness2.28×
19SupermanMovies & TV1.95×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair spray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair spray audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.84×
IndividualismJOY1.70×
TravellingTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair spray audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Need for SecurityCONSERVATISM0.84×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair spray have in United States?

Hair spray has an estimated audience of 2,142,651 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair spray fans?

85.8% of Hair spray fans are female, 14.2% are male, with an average age of 32.8 years.

03

Which brands do Hair spray fans like most?

Hair spray fans show strongest brand affinity for Hairbrush (11.3×), Hair iron (9×), and Hair tutorials (16.61×) over the country average.

04

Where do Hair spray fans live in United States?

Hair spray fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hair spray fans also like?

Beyond Hair spray itself, the audience over-indexes on Hair iron (9×), Hair tutorials (16.61×), Hair dryer (7.99×), and Rhianna (singer) (10×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Hair spray audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair spray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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