Primer (cosmetics) Audience in United States

Primer (cosmetics) has an estimated audience of 2,129,778 people in United States. 88.0% are female, 12.0% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Group buying, BB cream, CC cream, Kia Sportage, Concealer.

The average Primer (cosmetics) fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Group buying, BB cream, CC cream, with strongest over-indexing on Group buying (59.24× the country average). Demographically, the Primer (cosmetics) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Primer (cosmetics) fans

Demographic split for Primer (cosmetics) audience in United States
MetricValue
Female88.0%
Male12.0%
Average age32.3
Estimated audience size2,129,778

Audience persona

The typical Primer (cosmetics) fan in United States is more female, around 32.3 years old, with strong Sustainability tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Primer (cosmetics) in United States
RegionReachAffinity
California360,2761.54×
Texas279,5591.53×
Florida167,3671.16×
New York149,4301.26×
Illinois82,7241.17×
Georgia73,5991.12×
Pennsylvania72,1501.01×
North Carolina66,1381.03×
New Jersey61,1921.13×
Arizona57,2791.32×
Ohio57,0750.87×
Virginia55,9101.08×
Washington52,4201.23×
Michigan51,6750.93×
Massachusetts45,3251.08×
Tennessee42,8071×
Maryland39,7291.08×
Indiana37,1350.95×
Colorado36,4371.09×
Alabama31,6761.06×
Missouri31,4990.92×
Louisiana28,4191.03×
South Carolina28,3680.89×
Minnesota28,1900.92×
Wisconsin27,1890.85×
Kentucky26,4540.99×
Oklahoma25,7751.09×
Oregon25,7321.05×
Nevada22,7261.1×
Connecticut22,1741.04×
Utah20,8251.09×
Arkansas18,4591.05×
Kansas17,9771.07×
Iowa16,6320.95×
Mississippi16,1190.92×
New Mexico11,2701.06×
Nebraska10,4160.98×
Idaho9,7030.91×
Hawaii8,2100.9×
West Virginia7,8790.79×
Washington, District of Columbia7,1371.11×
New Hampshire6,6460.79×
Maine6,1090.8×
Rhode Island6,0410.89×
Delaware4,6880.8×
Montana4,5380.77×
Alaska3,6860.81×
South Dakota3,5660.72×
North Dakota3,1280.71×
Vermont2,6130.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primer (cosmetics) audience
BrandAffinityCategory
Group buying59.24×Shopping
BB cream23.33×Beauty & Wellness
CC cream23.41×Beauty & Wellness
Kia Sportage35.89×Cars & Mobility
Concealer12.82×Beauty & Wellness
Lip gloss9.79×Beauty & Wellness
Eyelash extensions6.93×Beauty & Wellness
Eye shadow8.21×Beauty & Wellness
Honda HR-V23.93×Cars & Mobility
CVS Pharmacy4.33×Shopping
Anti-aging cream5.97×Beauty & Wellness
Mascara6.77×Beauty & Wellness
Eye liner6.67×Beauty & Wellness
Pre-school playgroup26.34×Kids & Family
Do it yourself (DIY)2.63×Home & Garden
Personal care3.38×Health
ULTA Beauty3.93×Beauty & Wellness
Moisturizer4.29×Home & Garden
Face powder7.82×Beauty & Wellness
Artificial nails5.54×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primer (cosmetics) audience
TraitClusterScore
SustainabilityBALANCE1.49
Early Adopter MentalityPOWER1.42
CreativityOPEN1.41
DIY MentalityTHRILL1.39
Price SensitivityPREMIUM1.34
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Primer (cosmetics)
CountryShare
United States22.2%
Japan11.6%
United Kingdom6.1%

See Primer (cosmetics) audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Primer (cosmetics) have in United States?

Primer (cosmetics) has an estimated audience of 2,129,778 people in United States, concentrated in California and Texas.

What is the gender split and age of Primer (cosmetics) fans?

88.0% of Primer (cosmetics) fans are female, 12.0% are male, with an average age of 32.3 years.

Which brands do Primer (cosmetics) fans like most?

Primer (cosmetics) fans show strongest brand affinity for Group buying (59.24×), BB cream (23.33×), and CC cream (23.41×) over the country average.

Where do Primer (cosmetics) fans live in United States?

Primer (cosmetics) fans in United States are most concentrated in California (reach 360,276), Texas (reach 279,559), and Florida (reach 167,367). These three regions account for the largest share of the active audience.

What other brands do Primer (cosmetics) fans also like?

Beyond Primer (cosmetics) itself, the audience over-indexes on BB cream (23.33×), CC cream (23.41×), Kia Sportage (35.89×), and Concealer (12.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primer (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.