Rascasse Audience Intelligence

Primer (cosmetics) Audience in United States

A data profile of the people who buy, follow and care about Primer (cosmetics) in United States — modelled from more than twelve digital signal sources. Primer (cosmetics) has an estimated audience of 2,129,778 people in United States.

#43among Cosmetics in United States#6123among Topic in United States#207in Beauty & Wellness

The average Primer (cosmetics) fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BB cream, Group buying, CC cream, with strongest over-indexing on BB cream (28.68× the country average).

Demographically, the Primer (cosmetics) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Primer (cosmetics) fan in United States is more female, around 32.3 years old, with strong Indulgence tendencies and a notable affinity for BB cream.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primer (cosmetics) profile in United States.

Audience size
2.1M
in United States
Gender
88.0%♀
12.0% male
Age
32.3
average years
Country rank
#13573
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primer (cosmetics) fans

88.0% are female, 12.0% are male, average age 32.3.

Fig. 02

Gender split

88.0%
Female
12.0%
Male
Demographic split for Primer (cosmetics) audience in United States
MetricValue
Female88.0%
Male12.0%
Average age32.3
Estimated audience size2,129,778
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Primer (cosmetics) audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3916%
40-4914%
50+9%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Primer (cosmetics) audience comes from United States.

Worldwide audience distribution share by country for Primer (cosmetics)
CountryShare
United States22.1%
Japan11.6%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primer (cosmetics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Primer (cosmetics) fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.45×
02Texas~300K1.44×
03Arizona~60K1.31×
04New York~100K1.19×
05Washington~50K1.19×
06Florida~200K1.13×
07Alabama~30K1.12×
08Washington, District of Columbia~7K1.12×
09Illinois~80K1.11×
10Georgia~70K1.09×
11Maryland~40K1.09×
12New Mexico~10K1.09×
13New Jersey~60K1.08×
14Nevada~20K1.08×
15Utah~20K1.08×
16Massachusetts~40K1.06×
17Louisiana~30K1.06×
18Oregon~30K1.06×
19Oklahoma~30K1.06×
20Kansas~20K1.06×
21Colorado~40K1.05×
22Virginia~50K1.04×
23Arkansas~20K1.04×
24Connecticut~20K1.02×
25Nebraska~10K1.01×
26North Carolina~60K0.99×
27Tennessee~40K0.99×
28Pennsylvania~70K0.98×
29Kentucky~30K0.97×
30Mississippi~20K0.96×
31Indiana~40K0.94×
32Iowa~20K0.94×
33Idaho~10K0.94×
34Rhode Island~6K0.94×
35Hawaii~8K0.92×
36Alaska~4K0.92×
37Michigan~50K0.91×
38Missouri~30K0.90×
39Minnesota~30K0.90×
40South Carolina~30K0.89×
41Ohio~60K0.87×
42Delaware~5K0.87×
43West Virginia~8K0.86×
44Wisconsin~30K0.85×
45New Hampshire~7K0.84×
46Maine~6K0.84×
47Montana~5K0.83×
48North Dakota~4K0.82×
49Vermont~3K0.82×
50South Dakota~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Primer (cosmetics), United States
0.80×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primer (cosmetics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primer (cosmetics) audience
#·InterestCategoryAffinity×
01Group buyingShopping32.85×
02BB creamBeauty & Wellness28.68×
03CC creamBeauty & Wellness18.78×
04ConcealerBeauty & Wellness10.30×
05Face powderBeauty & Wellness8.12×
06Eye linerBeauty & Wellness7.48×
07MascaraBeauty & Wellness7.38×
08Lip glossBeauty & Wellness7.36×
09Eye shadowBeauty & Wellness7.03×
10Eyelash extensionsBeauty & Wellness6.82×
11MoisturizerHome & Garden5.64×
12Permanent makeupBeauty & Wellness5.01×
13Anti-aging creamBeauty & Wellness4.35×
14CVS PharmacyShopping4.05×
15Natural skin careBeauty & Wellness3.66×
16Personal careHealth3.38×
17ULTA BeautyBeauty & Wellness2.96×
18Skin careBeauty & Wellness2.81×
19SephoraShopping2.42×
20Do it yourself (DIY)Home & Garden2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primer (cosmetics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primer (cosmetics) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.85×
Price SensitivityPREMIUM1.68×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primer (cosmetics) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Convenience OrientationPREMIUM0.89×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primer (cosmetics) have in United States?

Primer (cosmetics) has an estimated audience of 2,129,778 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Primer (cosmetics) fans?

88.0% of Primer (cosmetics) fans are female, 12.0% are male, with an average age of 32.3 years.

03

Which brands do Primer (cosmetics) fans like most?

Primer (cosmetics) fans show strongest brand affinity for BB cream (28.68×), Group buying (32.85×), and CC cream (18.78×) over the country average.

04

Where do Primer (cosmetics) fans live in United States?

Primer (cosmetics) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Primer (cosmetics) fans also like?

Beyond Primer (cosmetics) itself, the audience over-indexes on Group buying (32.85×), CC cream (18.78×), Concealer (10.3×), and Eyelash extensions (6.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Primer (cosmetics) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Primer (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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