Rascasse Audience Intelligence

Press on nails Audience in United States

A data profile of the people who buy, follow and care about Press on nails in United States — modelled from more than twelve digital signal sources. Press on nails has an estimated audience of 2,148,193 people in United States.

#6092among Topic in United States#205in Beauty & Wellness

The average Press on nails fan in United States is 26.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Press on nails profile in United States.

Audience size
2.1M
in United States
Gender
98.7%♀
1.3% male
Age
26.2
average years
Country rank
#13484
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Press on nails fans

98.7% are female, 1.3% are male, average age 26.2.

Fig. 02

Gender split

98.7%
Female
1.3%
Male
Demographic split for Press on nails audience in United States
MetricValue
Female98.7%
Male1.3%
Average age26.2
Estimated audience size2,148,193
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the Press on nails audience in United States
Age bracketShare%
16-1955%
20-2926%
30-3911%
40-496%
50+2%
Fig. 04

Worldwide distribution

50.9%

of the worldwide Press on nails audience comes from United States.

Worldwide audience distribution share by country for Press on nails
CountryShare
United States50.9%
Germany7.2%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Press on nails audience in United States is strongest.

Fig. 05

Top regions by affinity

Press on nails fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.22×
02Georgia~70K1.20×
03Mississippi~20K1.17×
04California~200K1.15×
05Texas~200K1.14×
06Alabama~30K1.14×
07Maryland~40K1.13×
08North Carolina~60K1.09×
09South Carolina~30K1.09×
10Tennessee~40K1.08×
11Kentucky~30K1.08×
12New Jersey~50K1.07×
13Arizona~40K1.06×
14Pennsylvania~70K1.05×
15Illinois~70K1.05×
16Virginia~50K1.05×
17Nevada~20K1.05×
18West Virginia~9K1.05×
19New York~100K1.04×
20Indiana~40K1.04×
21Oklahoma~20K1.04×
22Kansas~20K1.04×
23Missouri~30K1.03×
24Connecticut~20K1.03×
25Florida~100K1.02×
26Arkansas~20K1.02×
27Ohio~60K1.01×
28Michigan~50K1.01×
29Massachusetts~40K1.01×
30Rhode Island~6K1.00×
31Delaware~5K1.00×
32Utah~20K0.99×
33Nebraska~9K0.99×
34Colorado~30K0.98×
35North Dakota~4K0.98×
36Washington~40K0.97×
37New Mexico~9K0.97×
38Iowa~10K0.96×
39Wisconsin~30K0.93×
40Idaho~9K0.93×
41Oregon~20K0.91×
42Minnesota~20K0.90×
43Hawaii~7K0.89×
44South Dakota~4K0.89×
45New Hampshire~6K0.87×
46Montana~4K0.85×
47Maine~6K0.83×
48Washington, District of Columbia~5K0.81×
49Alaska~3K0.81×
50Vermont~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Press on nails, United States
0.77×1.00×1.22×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Press on nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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