Hair clipper Audience in United States
Hair clipper has an estimated audience of 1,728,954 people in United States. 61.9% are female, 38.1% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, CarGurus, Aaron Rodgers.
The average Hair clipper fan in United States is 30.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Hair clipper audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal
Demographics of Hair clipper fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 30.1 |
| Estimated audience size | 1,728,954 |
Audience persona
The typical Hair clipper fan in United States is more female, around 30.1 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 261,928 | 1.38× |
| Texas | 189,222 | 1.27× |
| Florida | 116,653 | 1× |
| New York | 89,989 | 0.93× |
| Illinois | 60,256 | 1.05× |
| Georgia | 58,315 | 1.09× |
| Pennsylvania | 54,803 | 0.94× |
| Ohio | 54,686 | 1.03× |
| North Carolina | 52,413 | 1.01× |
| Michigan | 46,191 | 1.02× |
| Virginia | 42,301 | 1× |
| Arizona | 41,876 | 1.19× |
| New Jersey | 38,238 | 0.87× |
| Washington | 35,836 | 1.03× |
| Tennessee | 34,838 | 1× |
| Indiana | 32,866 | 1.04× |
| Massachusetts | 29,601 | 0.87× |
| Maryland | 28,610 | 0.96× |
| Missouri | 28,537 | 1.02× |
| Alabama | 26,893 | 1.11× |
| Colorado | 26,178 | 0.96× |
| South Carolina | 25,835 | 0.99× |
| Louisiana | 25,657 | 1.15× |
| Kentucky | 23,437 | 1.08× |
| Oklahoma | 23,067 | 1.2× |
| Wisconsin | 22,781 | 0.88× |
| Minnesota | 22,749 | 0.92× |
| Oregon | 22,181 | 1.12× |
| Nevada | 19,343 | 1.16× |
| Mississippi | 17,674 | 1.24× |
| Arkansas | 16,709 | 1.17× |
| Kansas | 15,355 | 1.13× |
| Connecticut | 15,187 | 0.88× |
| Utah | 14,750 | 0.95× |
| Iowa | 13,870 | 0.97× |
| New Mexico | 11,892 | 1.37× |
| Idaho | 8,585 | 0.99× |
| Nebraska | 8,204 | 0.95× |
| West Virginia | 8,038 | 1× |
| Hawaii | 7,888 | 1.06× |
| Maine | 5,313 | 0.86× |
| New Hampshire | 4,841 | 0.71× |
| Washington, District of Columbia | 4,600 | 0.89× |
| Delaware | 4,439 | 0.93× |
| Montana | 4,296 | 0.9× |
| Rhode Island | 4,238 | 0.77× |
| Alaska | 3,608 | 0.98× |
| South Dakota | 3,160 | 0.79× |
| North Dakota | 2,753 | 0.78× |
| Vermont | 2,198 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Capital One | 14.63× | Business & Career |
| Google Maps | 14.03× | Internet & Social Media |
| CarGurus | 17.73× | Cars & Mobility |
| Aaron Rodgers | 16.67× | Sports |
| DeviantArt | 18.22× | Internet & Social Media |
| Indeed.com | 9.21× | Business & Career |
| Bruce Willis | 14.58× | Movies & TV |
| Beetlejuice | 9.49× | Movies & TV |
| Hair Cuttery | 31.57× | Beauty & Wellness |
| Circle K | 13.06× | Shopping |
| ICloud | 15.99× | Technology & Electronics |
| Enterprise Rent-A-Car | 10.19× | Cars & Mobility |
| Khan Academy | 13.32× | Business & Career |
| Margot Robbie | 14.81× | Movies & TV |
| AccuWeather | 10.19× | Home & Garden |
| Zac Efron | 13.56× | Movies & TV |
| Apple Store | 11.08× | Shopping |
| Jeff Bezos | 15.35× | Business & Career |
| Jason Momoa | 12.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.05 |
| Luxury Orientation | PREMIUM | 1.38 |
| Risk Appetite | THRILL | 1.21 |
| Patriotism | CONSERVATISM | 1.21 |
| Design Affinity | PREMIUM | 1.16 |
| Price Sensitivity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| United Kingdom | 6.9% |
| Japan | 3.8% |
See Hair clipper audiences in other countries
More Hair removal audiences in United States
- Hair removal (18,588,431)
- Waxing (17,928,584)
- Facial hair (13,100,038)
- Razor (12,909,088)
- Brazilian Waxing (1,951,450)
Frequently asked questions
How many fans does Hair clipper have in United States?
Hair clipper has an estimated audience of 1,728,954 people in United States, concentrated in California and Texas.
What is the gender split and age of Hair clipper fans?
61.9% of Hair clipper fans are female, 38.1% are male, with an average age of 30.1 years.
Which brands do Hair clipper fans like most?
Hair clipper fans show strongest brand affinity for Finnair (675×), Capital One (14.63×), and Google Maps (14.03×) over the country average.
Where do Hair clipper fans live in United States?
Hair clipper fans in United States are most concentrated in California (reach 261,928), Texas (reach 189,222), and Florida (reach 116,653). These three regions account for the largest share of the active audience.
What other brands do Hair clipper fans also like?
Beyond Hair clipper itself, the audience over-indexes on Capital One (14.63×), Google Maps (14.03×), CarGurus (17.73×), and Aaron Rodgers (16.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hair clipper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.