A data profile of the people who buy, follow and care about Vichy in Spain — modelled from more than twelve digital signal sources. Vichy has an estimated audience of 1,296,659 people in Spain.
The average Vichy fan in Spain is 45.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Cortefiel, El Confidencial, Semana, with strongest over-indexing on Cortefiel (4.1× the country average).
Demographically, the Vichy audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Vichy fan in Spain is more female, around 45.3 years old, with strong Creativity tendencies and a notable affinity for Cortefiel.
The key figures that characterise the Vichy profile in Spain.
85.0% are female, 15.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 85.0% |
| Male | 15.0% |
| Average age | 45.3 |
| Estimated audience size | 1,296,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 32% |
of the worldwide Vichy audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 21.0% |
| France | 9.8% |
| United States | 8.1% |
Where the Vichy audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~300K | 1.32× | |
| 02 | Community of Madrid | ~200K | 1.13× | |
| 03 | Basque Autonomous Country | ~50K | 1.12× | |
| 04 | Region of Murcia | ~50K | 1.08× | |
| 05 | Comunidad Valenciana | ~200K | 1.06× | |
| 06 | Castile and León | ~60K | 1.04× | |
| 07 | Cantabria | ~20K | 1.02× | |
| 08 | Castilla-La Mancha | ~50K | 1.01× | |
| 09 | Andalusia | ~300K | 0.99× | |
| 10 | Aragon | ~30K | 0.98× | |
| 11 | Extremadura | ~30K | 0.97× | |
| 12 | Navarre | ~20K | 0.96× | |
| 13 | Principality of Asturias | ~30K | 0.94× | |
| 14 | La Rioja | ~8K | 0.94× | |
| 15 | Galicia | ~60K | 0.93× | |
| 16 | Balearic Islands | ~30K | 0.88× | |
| 17 | Canary Islands | ~50K | 0.83× |
The strongest cross-interests of the Vichy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 7.03× | ||
| 02 | Cortefiel | Fashion & Accessoires | 4.10× | ||
| 03 | Oysho | Fashion & Accessoires | 3.18× | ||
| 04 | Zara Home | Home & Garden | 3.02× | ||
| 05 | MSN | News | 2.97× | ||
| 06 | Stradivarius | Shopping | 2.95× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.94× | ||
| 08 | Semana | News | 2.89× | ||
| 09 | Primark | Shopping | 2.76× | ||
| 10 | Mercadona | Shopping | 2.59× | ||
| 11 | Aldi | Shopping | 2.45× | ||
| 12 | Deco | Home & Garden | 2.41× | ||
| 13 | El Confidencial | News | 2.33× | ||
| 14 | IKEA | Home & Garden | 2.29× | ||
| 15 | Dresses | Fashion & Accessoires | 2.19× | ||
| 16 | Carrefour | Shopping | 2.19× | ||
| 17 | Beauty salons | Beauty & Wellness | 2.00× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.97× | ||
| 19 | La Vanguardia | News | 1.91× | ||
| 20 | Internet & Social Media | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.54× | |
| DIY Mentality | THRILL | 1.33× | |
| Price Sensitivity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Community Orientation | OPEN | 0.54× |
Vichy's target market in Spain covers an estimated 1,296,659 people, concentrated in Catalonia and Andalusia.
85.0% of the Vichy audience are female, 15.0% are male, with an average age of 45.3 years.
Vichy fans show strongest brand affinity for Cortefiel (4.1×), El Confidencial (2.33×), and Semana (2.89×) over the country average.
Vichy fans in Spain are most concentrated in Catalonia (reach ~300K), Andalusia (reach ~300K), and Community of Madrid (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Vichy itself, the audience over-indexes on El Confidencial (2.33×), Semana (2.89×), Stradivarius (2.95×), and Primark (2.76×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vichy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.