Top 50 Personal cares in Spain
This curated ranking covers the 50 largest personal cares in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 190 personal cares tracked in Spain, the 50 ranked here account for the largest measured audience reach. L'Oréal, La Roche-Posay and Clarins lead the list with a combined estimated audience of 5,831,162 people. Across all 50 entries the average audience size is 470,914, and the largest, L'Oréal, reaches around 2,771,502 people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each personal care, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  L'Oréal |
2,771,502 | 4.4% | Personal care | Beauty & Wellness |
| 2 |  La Roche-Posay |
1,620,015 | 4.5% | Personal care | Beauty & Wellness |
| 3 |  Clarins |
1,439,645 | 8.2% | Personal care | Beauty & Wellness |
| 4 |  Vichy |
1,347,323 | 6.7% | Personal care | Beauty & Wellness |
| 5 |  Kiehl's |
1,197,268 | 5.4% | Personal care | Beauty & Wellness |
| 6 |  Yves Rocher (company) |
1,043,910 | 5.4% | Personal care | Beauty & Wellness |
| 7 |  Nivea |
987,834 | 4.4% | Personal care | Beauty & Wellness |
| 8 |  Garnier |
951,251 | 5.2% | Personal care | Beauty & Wellness |
| 9 |  Biotherm |
948,865 | 18.1% | Personal care | Beauty & Wellness |
| 10 |  The Body Shop |
930,817 | 4.2% | Personal care | Beauty & Wellness |
| 11 |  Eucerin |
928,151 | 6.7% | Personal care | Beauty & Wellness |
| 12 |  Bioderma |
881,040 | 5.1% | Personal care | Beauty & Wellness |
| 13 |  Lush (company) |
841,262 | 3.3% | Personal care | Beauty & Wellness |
| 14 |  Neutrogena |
675,078 | 4.2% | Personal care | Beauty & Wellness |
| 15 |  SkinCeuticals |
666,441 | 5.4% | Personal care | Beauty & Wellness |
| 16 |  Johnson & Johnson |
606,157 | 4.8% | Personal care | Beauty & Wellness |
| 17 |  Olay |
368,967 | 12.4% | Personal care | Beauty & Wellness |
| 18 |  L'Occitane en Provence |
349,043 | 5.2% | Personal care | Beauty & Wellness |
| 19 |  Origins (cosmetics) |
346,653 | 2.6% | Personal care | Beauty & Wellness |
| 20 |  Weleda |
321,145 | 7.6% | Personal care | Beauty & Wellness |
| 21 |  Cetaphil |
277,017 | 1.6% | Personal care | Beauty & Wellness |
| 22 |  Vaseline |
276,049 | 2.2% | Personal care | Beauty & Wellness |
| 23 |  L'Amande |
256,707 | 7.9% | Personal care | Beauty & Wellness |
| 24 |  Dove (toiletries) |
238,362 | 6.7% | Personal care | Beauty & Wellness |
| 25 |  Aesop |
222,428 | 1.9% | Personal care | Beauty & Wellness |
| 26 |  Dermalogica |
217,481 | 3.0% | Personal care | Beauty & Wellness |
| 27 |  Pond's |
213,246 | 2.6% | Personal care | Beauty & Wellness |
| 28 |  Laneige |
206,241 | 2.0% | Personal care | Beauty & Wellness |
| 29 |  Elizabeth Arden |
205,811 | 11.6% | Personal care | Beauty & Wellness |
| 30 |  Aquaphor |
191,927 | 3.6% | Personal care | Beauty & Wellness |
| 31 |  Tampax |
182,873 | 5.4% | Personal care | Beauty & Wellness |
| 32 |  Sisley |
181,524 | 7.0% | Personal care | Beauty & Wellness |
| 33 |  Shu Uemura |
177,907 | 4.7% | Personal care | Beauty & Wellness |
| 34 |  Germaine de Capuccini |
140,584 | 38.6% | Personal care | Beauty & Wellness |
| 35 |  DoTerra |
121,258 | 1.3% | Personal care | Beauty & Wellness |
| 36 |  SK-II |
120,869 | 1.2% | Personal care | Beauty & Wellness |
| 37 |  Paula's Choice |
112,658 | 2.9% | Personal care | Beauty & Wellness |
| 38 |  Dial (soap) |
112,165 | 9.2% | Personal care | Beauty & Wellness |
| 39 |  Innisfree (cosmetics brand) |
111,624 | 1.6% | Personal care | Beauty & Wellness |
| 40 |  Axe (brand) |
109,817 | 2.5% | Personal care | Beauty & Wellness |
| 41 |  Smallable |
106,992 | 4.2% | Personal care | Beauty & Wellness |
| 42 |  Nu Skin Enterprises |
80,769 | 5.6% | Personal care | Beauty & Wellness |
| 43 |  Pixi |
75,607 | 0.1% | Personal care | Beauty & Wellness |
| 44 |  La Prairie (provincial electoral district) |
68,347 | 4.1% | Personal care | Beauty & Wellness |
| 45 |  Nocibé |
56,015 | 1.5% | Personal care | Beauty & Wellness |
| 46 |  LUSH Cosmetics |
55,772 | 4.8% | Personal care | Beauty & Wellness |
| 47 |  Glossier |
54,046 | 1.1% | Personal care | Beauty & Wellness |
| 48 |  Kotex |
52,684 | 1.8% | Personal care | Beauty & Wellness |
| 49 |  Playtex |
49,119 | 4.6% | Personal care | Beauty & Wellness |
| 50 |  Tiger Balm |
47,441 | 1.2% | Personal care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Spain and ranks each personal care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest personal care in Spain?
L'Oréal currently leads with an estimated audience of 2,771,502 people in Spain.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Spain. Lists below 5 entries are not published. See methodology for full details.