Popularity ranking · Spain

The 100 most popular Personal Cares in Spain

This curated ranking covers the 100 largest personal cares in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 191 personal cares tracked in Spain, the 100 ranked here account for the largest measured audience reach. L'Oréal, La Roche-Posay and Clarins lead the list with a combined estimated audience of 5.3M people. Across all 100 entries the average audience size is 213k, and the largest, L'Oréal, reaches around 2.6M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each personal care, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Labello 14k 39.8 84.1% Personal care
77 Jan Marini 14k 48.0 86.2% Personal care
78 Ahava 12k 46.1 100.0% Personal care
79 Acqua & Sapone 12k 32.2 96.1% Personal care
80 Lavera 11k 42.8 75.7% Personal care
81 Decléor 11k 38.3 56.0% Personal care
82 European Wax Center 11k 27.8 53.0% Personal care
83 Speed Stick 10k 42.4 53.2% Personal care
84 EVE LOM 10k 34.9 77.4% Personal care
85 Blistex 9.3k 37.6 97.6% Personal care
86 Better Life 8.4k 50.6 76.3% Personal care
87 Le Petit Marseillais 7.5k 35.8 71.8% Personal care
88 Payot 7.3k 36.4 42.2% Personal care
89 Salud y Belleza 6.9k 40.8 68.2% Personal care
90 L'Erbolario 6.8k 33.0 51.2% Personal care
91 Jonzac 6.7k 49.6 100.0% Personal care
92 Clarisonic 6.7k 39.7 78.0% Personal care
93 Isana 6.6k 43.0 73.6% Personal care
94 Summer's Eve 6.3k 41.7 65.4% Personal care
95 Clearasil 6.2k 41.3 73.6% Personal care
96 Tweezerman 6.2k 41.0 75.5% Personal care
97 Bi-Oil 5.4k 43.4 70.4% Personal care
98 Soap & Glory 5.4k 37.1 48.8% Personal care
99 Alterra 5.3k 44.0 76.2% Personal care
100 IOMA 4.7k 36.1 100.0% Personal care

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular personal cares compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each personal care by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest personal care in Spain?

L'Oréal currently leads with an estimated audience of 2.6M people in Spain.

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