Neutrogena Audience in Germany
Neutrogena has an estimated audience of 608,539 people in Germany. 86.8% are female, 13.2% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Curcuma, Girl power, Turmeric, La Roche-Posay, Rossmann.
The average Neutrogena fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Curcuma, Girl power, Turmeric, with strongest over-indexing on Curcuma (22.8× the country average). Demographically, the Neutrogena audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Neutrogena fans
| Metric | Value |
|---|---|
| Female | 86.8% |
| Male | 13.2% |
| Average age | 38.5 |
| Estimated audience size | 608,539 |
Audience persona
The typical Neutrogena fan in Germany is more female, around 38.5 years old, with strong Creativity tendencies and a notable affinity for Curcuma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,452 | 1.15× |
| Bayern | 99,940 | 1.02× |
| Baden-Württemberg | 89,067 | 1.07× |
| Niedersachsen | 60,126 | 1.02× |
| Hessen | 54,019 | 1.16× |
| Berlin | 31,217 | 1.15× |
| Rheinland-Pfalz | 29,401 | 0.96× |
| Sachsen | 25,135 | 0.84× |
| Schleswig-Holstein | 22,092 | 1.01× |
| Hamburg | 16,433 | 1.2× |
| Brandenburg | 15,857 | 0.84× |
| Sachsen-Anhalt | 14,906 | 0.95× |
| Thüringen | 12,576 | 0.81× |
| Mecklenburg-Vorpommern | 10,073 | 0.87× |
| Saarland | 6,593 | 0.88× |
| Bremen | 5,545 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Curcuma | 22.8× | Food & Beverages |
| Girl power | 15.97× | Politics & Society |
| Turmeric | 11.6× | Food & Beverages |
| La Roche-Posay | 7.11× | Beauty & Wellness |
| Rossmann | 2.41× | Shopping |
| Papua New Guinea | 8.85× | Travel & Leisure |
| Rituals | 2.93× | Beauty & Wellness |
| Waxing | 4.22× | Beauty & Wellness |
| TK Maxx | 2.13× | Shopping |
| Essence | 10.5× | Beauty & Wellness |
| Self-awareness | 2.48× | Health |
| Girl | 4.05× | Kids & Family |
| Biotherm | 8.13× | Beauty & Wellness |
| Clarins | 8.37× | Beauty & Wellness |
| H&M | 1.74× | Shopping |
| Vichy | 7.08× | Beauty & Wellness |
| Kiehl's | 7.76× | Beauty & Wellness |
| Sustainable energy | 2.34× | Home & Garden |
| Netto Marken-Discount | 1.62× | Shopping |
| C&A | 2.15× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.38 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Design Affinity | PREMIUM | 1.32 |
| Price Sensitivity | PREMIUM | 1.27 |
| Indulgence | JOY | 1.26 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 14.7% |
| India | 6.4% |
See Neutrogena audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Neutrogena have in Germany?
Neutrogena has an estimated audience of 608,539 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neutrogena fans?
86.8% of Neutrogena fans are female, 13.2% are male, with an average age of 38.5 years.
Which brands do Neutrogena fans like most?
Neutrogena fans show strongest brand affinity for Curcuma (22.8×), Girl power (15.97×), and Turmeric (11.6×) over the country average.
Where do Neutrogena fans live in Germany?
Neutrogena fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,452), Bayern (reach 99,940), and Baden-Württemberg (reach 89,067). These three regions account for the largest share of the active audience.
What other brands do Neutrogena fans also like?
Beyond Neutrogena itself, the audience over-indexes on Girl power (15.97×), Turmeric (11.6×), La Roche-Posay (7.11×), and Rossmann (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neutrogena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.