Curcuma Audience in Germany
Curcuma has an estimated audience of 368,886 people in Germany. 78.4% are female, 21.6% are male, average age 50.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Satire, Neutrogena, German television comedy, Marilyn Manson.
The average Curcuma fan in Germany is 50.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Satire, Neutrogena, with strongest over-indexing on Western Union (14.14× the country average). Demographically, the Curcuma audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Curcuma fans
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 50.0 |
| Estimated audience size | 368,886 |
Audience persona
The typical Curcuma fan in Germany is more female, around 50.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,591 | 1.06× |
| Bayern | 68,242 | 1.15× |
| Baden-Württemberg | 57,801 | 1.15× |
| Niedersachsen | 34,362 | 0.96× |
| Hessen | 29,837 | 1.06× |
| Rheinland-Pfalz | 21,644 | 1.17× |
| Sachsen | 18,542 | 1.02× |
| Berlin | 16,748 | 1.02× |
| Schleswig-Holstein | 10,892 | 0.82× |
| Brandenburg | 10,835 | 0.95× |
| Thüringen | 10,752 | 1.14× |
| Sachsen-Anhalt | 8,873 | 0.93× |
| Hamburg | 7,491 | 0.9× |
| Mecklenburg-Vorpommern | 5,642 | 0.8× |
| Saarland | 4,989 | 1.1× |
| Bremen | 2,435 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 14.14× | Business & Career |
| Satire | 6.75× | Literature |
| Neutrogena | 18.27× | Beauty & Wellness |
| German television comedy | 8.06× | Movies & TV |
| Marilyn Manson | 11.5× | Music & Radio |
| Arthritis awareness | 9.89× | Health |
| Image scanner | 13.74× | Technology & Electronics |
| Real property | 5.29× | Home & Garden |
| Wetter.com | 2.83× | Home & Garden |
| Allgäu | 6.68× | Travel & Leisure |
| Life extension | 5.75× | Health |
| Matthias Reim | 6.17× | Music & Radio |
| Cholesterol | 6.25× | Food & Beverages |
| QVC | 3.43× | Movies & TV |
| Pets | 1.81× | Pets & Animals |
| Cat food | 3.44× | Pets & Animals |
| Focus | 3.49× | News |
| Dieter Bohlen | 4.15× | Music & Radio |
| BAUR | 3.86× | Shopping |
| Anna-Maria Zimmermann | 6.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2 |
| Pet Ownership | JOY | 1.82 |
| Mindfulness | BALANCE | 1.75 |
| Family Orientation | CONSERVATISM | 1.44 |
| Price Sensitivity | PREMIUM | 1.34 |
| LGBTQ+ Identity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Colombia | 16.5% |
| Germany | 11.8% |
| Italy | 10.7% |
See Curcuma audiences in other countries
More Spice audiences in Germany
Frequently asked questions
How many fans does Curcuma have in Germany?
Curcuma has an estimated audience of 368,886 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Curcuma fans?
78.4% of Curcuma fans are female, 21.6% are male, with an average age of 50.0 years.
Which brands do Curcuma fans like most?
Curcuma fans show strongest brand affinity for Western Union (14.14×), Satire (6.75×), and Neutrogena (18.27×) over the country average.
Where do Curcuma fans live in Germany?
Curcuma fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,591), Bayern (reach 68,242), and Baden-Württemberg (reach 57,801). These three regions account for the largest share of the active audience.
What other brands do Curcuma fans also like?
Beyond Curcuma itself, the audience over-indexes on Satire (6.75×), Neutrogena (18.27×), German television comedy (8.06×), and Marilyn Manson (11.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Curcuma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.