Children's rights Audience in Germany
Children's rights has an estimated audience of 291,973 people in Germany. 61.5% are female, 38.5% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pediatric dentistry, Terre des hommes, World AIDS Day, Olaf Scholz, Humanitarianism.
The average Children's rights fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pediatric dentistry, Terre des hommes, World AIDS Day, with strongest over-indexing on Pediatric dentistry (99.64× the country average). Demographically, the Children's rights audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Children's rights fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 38.6 |
| Estimated audience size | 291,973 |
Audience persona
The typical Children's rights fan in Germany is more female, around 38.6 years old, with strong Community Orientation tendencies and a notable affinity for Pediatric dentistry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,190 | 1.04× |
| Bayern | 39,860 | 0.85× |
| Baden-Württemberg | 33,499 | 0.84× |
| Niedersachsen | 31,998 | 1.13× |
| Hessen | 22,571 | 1.01× |
| Rheinland-Pfalz | 15,832 | 1.08× |
| Sachsen | 15,659 | 1.09× |
| Berlin | 11,475 | 0.88× |
| Brandenburg | 10,387 | 1.15× |
| Sachsen-Anhalt | 8,972 | 1.19× |
| Schleswig-Holstein | 8,765 | 0.84× |
| Thüringen | 6,593 | 0.89× |
| Hamburg | 5,523 | 0.84× |
| Mecklenburg-Vorpommern | 4,937 | 0.89× |
| Saarland | 3,828 | 1.07× |
| Bremen | 3,073 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pediatric dentistry | 99.64× | Kids & Family |
| Terre des hommes | 123.47× | Politics & Society |
| World AIDS Day | 153.37× | Health |
| Olaf Scholz | 13.56× | Politics & Society |
| Humanitarianism | 34.21× | Politics & Society |
| Non-governmental organization | 10.13× | Politics & Society |
| Médecins Sans Frontières | 28.57× | Politics & Society |
| Der Tagesspiegel | 6.47× | News |
| UNICEF | 12.65× | Politics & Society |
| Humanitarian aid | 21.94× | Health |
| Donation | 7.91× | Business & Career |
| Konstantin Wecker | 11.43× | Music & Radio |
| NachDenkSeiten | 11.43× | Politics & Society |
| Save the Children | 27.43× | Kids & Family |
| Wikipedia | 3.64× | Internet & Social Media |
| Pedagogy | 6.1× | Kids & Family |
| Inflatable castle | 39.01× | Kids & Family |
| Charitable organization | 6.94× | Politics & Society |
| Climbing wall | 22.18× | Sports |
| SOS Children's Villages | 16.34× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 3.05 |
| Family Orientation | CONSERVATISM | 2.21 |
| LGBTQ+ Identity | OPEN | 2.2 |
| Sustainability | BALANCE | 2.11 |
| Indulgence | JOY | 1.86 |
| Early Adopter Mentality | POWER | 1.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.1% |
| Italy | 6.7% |
| Brazil | 5.3% |
See Children's rights audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Children's rights have in Germany?
Children's rights has an estimated audience of 291,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Children's rights fans?
61.5% of Children's rights fans are female, 38.5% are male, with an average age of 38.6 years.
Which brands do Children's rights fans like most?
Children's rights fans show strongest brand affinity for Pediatric dentistry (99.64×), Terre des hommes (123.47×), and World AIDS Day (153.37×) over the country average.
Where do Children's rights fans live in Germany?
Children's rights fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,190), Bayern (reach 39,860), and Baden-Württemberg (reach 33,499). These three regions account for the largest share of the active audience.
What other brands do Children's rights fans also like?
Beyond Children's rights itself, the audience over-indexes on Terre des hommes (123.47×), World AIDS Day (153.37×), Olaf Scholz (13.56×), and Humanitarianism (34.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Children's rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.