Rascasse Audience Intelligence

Olaf Scholz Audience in Germany

A data profile of the people who buy, follow and care about Olaf Scholz in Germany — modelled from more than twelve digital signal sources. Olaf Scholz has an estimated audience of 1,938,592 people in Germany.

#12among Politician in Germany#306among Person in Germany#124in Politics & Society

The average Olaf Scholz fan in Germany is 49.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Markus Lanz, Junge Freiheit, Frank-Walter Steinmeier, with strongest over-indexing on Markus Lanz (12.26× the country average).

Demographically, the Olaf Scholz audience skews more male with an average age of 49.8, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Olaf Scholz fan in Germany is more male, around 49.8 years old, with strong Community Orientation tendencies and a notable affinity for Markus Lanz.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olaf Scholz profile in Germany.

Audience size
1.9M
in Germany
Gender
33.4%♀
66.6% male
Age
49.8
average years
Country rank
#3473
Person in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olaf Scholz fans

33.4% are female, 66.6% are male, average age 49.8.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Olaf Scholz audience in Germany
MetricValue
Female33.4%
Male66.6%
Average age49.8
Estimated audience size1,938,592
Fig. 03

Age distribution

Ø 49.8
average years
Age distribution of the Olaf Scholz audience in Germany
Age bracketShare%
16-194%
20-297%
30-3912%
40-4928%
50+48%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Olaf Scholz audience comes from Germany.

Worldwide audience distribution share by country for Olaf Scholz
CountryShare
Germany40.0%
United States4.2%
Austria4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olaf Scholz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Olaf Scholz fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~80K1.10×
02Niedersachsen~300K1.07×
03Schleswig-Holstein~90K1.07×
04Hamburg~60K1.07×
05Nordrhein-Westfalen~600K1.06×
06Sachsen~100K1.05×
07Berlin~100K1.04×
08Mecklenburg-Vorpommern~50K1.02×
09Rheinland-Pfalz~100K0.99×
10Sachsen-Anhalt~60K0.99×
11Thüringen~60K0.95×
12Baden-Württemberg~300K0.94×
13Hessen~200K0.94×
14Saarland~30K0.94×
15Bremen~20K0.90×
16Bayern~300K0.89×
Fig. 06

Affinity by region

Affinity by region — Olaf Scholz, Germany
0.89×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olaf Scholz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olaf Scholz audience
#·InterestCategoryAffinity×
01Frank-Walter SteinmeierPolitics & Society23.23×
02Annegret Kramp-KarrenbauerPolitics & Society21.57×
03Junge FreiheitNews12.94×
04Markus LanzMovies & TV12.26×
05Der TagesspiegelNews6.54×
06BundestagPolitics & Society6.37×
07Udo LindenbergMusic & Radio5.01×
08Peter MaffayMusic & Radio4.42×
09VattenfallHome & Garden4.08×
10Efficient energy useTechnology & Electronics3.77×
11Solar powerHome & Garden3.40×
12Deutsche BankBusiness & Career3.28×
13Hamburger SVSports3.25×
14Nonprofit organizationPolitics & Society3.20×
15ZDFMovies & TV2.98×
16CommerzbankBusiness & Career2.89×
17Renewable energyBusiness & Career2.59×
18Breaking newsMovies & TV2.46×
19PodcastMusic & Radio2.21×
20Deutsche BahnCars & Mobility2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olaf Scholz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olaf Scholz audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.02×
PatriotismCONSERVATISM2.88×
TraditionCONSERVATISM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olaf Scholz audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.47×
Design AffinityPREMIUM0.58×
TravellingTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olaf Scholz have in Germany?

Olaf Scholz has an estimated audience of 1,938,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Olaf Scholz fans?

33.4% of Olaf Scholz fans are female, 66.6% are male, with an average age of 49.8 years.

03

Which brands do Olaf Scholz fans like most?

Olaf Scholz fans show strongest brand affinity for Markus Lanz (12.26×), Junge Freiheit (12.94×), and Frank-Walter Steinmeier (23.23×) over the country average.

04

Where do Olaf Scholz fans live in Germany?

Olaf Scholz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Olaf Scholz fans also like?

Beyond Olaf Scholz itself, the audience over-indexes on Junge Freiheit (12.94×), Frank-Walter Steinmeier (23.23×), Der Tagesspiegel (6.54×), and Commerzbank (2.89×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Olaf Scholz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Olaf Scholz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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