Olaf Scholz Audience in Germany
Olaf Scholz has an estimated audience of 2,424,146 people in Germany. 33.4% are female, 66.6% are male, average age 49.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Reinhard Mey, Frank-Walter Steinmeier, Der Tagesspiegel, Thomas Gottschalk.
The average Olaf Scholz fan in Germany is 49.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Reinhard Mey, Frank-Walter Steinmeier, with strongest over-indexing on Markus Lanz (13.02× the country average). Demographically, the Olaf Scholz audience skews more male with an average age of 49.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Olaf Scholz fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 49.8 |
| Estimated audience size | 2,424,146 |
Audience persona
The typical Olaf Scholz fan in Germany is more male, around 49.8 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 576,904 | 1.09× |
| Bayern | 356,191 | 0.91× |
| Baden-Württemberg | 317,260 | 0.96× |
| Niedersachsen | 253,967 | 1.08× |
| Hessen | 175,137 | 0.95× |
| Sachsen | 126,263 | 1.06× |
| Rheinland-Pfalz | 119,842 | 0.99× |
| Berlin | 117,193 | 1.08× |
| Schleswig-Holstein | 92,108 | 1.06× |
| Brandenburg | 82,495 | 1.1× |
| Sachsen-Anhalt | 61,062 | 0.97× |
| Hamburg | 58,774 | 1.07× |
| Thüringen | 57,751 | 0.93× |
| Mecklenburg-Vorpommern | 46,100 | 1× |
| Saarland | 26,417 | 0.89× |
| Bremen | 17,903 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 13.02× | Movies & TV |
| Reinhard Mey | 12.1× | Music & Radio |
| Frank-Walter Steinmeier | 14.97× | Politics & Society |
| Der Tagesspiegel | 4.83× | News |
| Thomas Gottschalk | 3.88× | Movies & TV |
| Bundestag | 4.81× | Politics & Society |
| ZDF | 2.27× | Movies & TV |
| Commerzbank | 2.01× | Business & Career |
| Bild | 1.52× | News |
| Annegret Kramp-Karrenbauer | 15.23× | Politics & Society |
| Spiegel Online | 1.62× | News |
| Hamburger SV | 2.54× | Sports |
| Solar power | 2.64× | Home & Garden |
| Nonprofit organization | 2.68× | Politics & Society |
| Meghan Markle | 4.56× | Fashion & Accessoires |
| Renewable energy | 2.02× | Business & Career |
| Udo Lindenberg | 3.51× | Music & Radio |
| Peter Maffay | 3.35× | Music & Radio |
| Efficient energy use | 2.19× | Technology & Electronics |
| Deutsche Bank | 2.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.31 |
| Community Orientation | OPEN | 1.98 |
| Family Orientation | CONSERVATISM | 1.45 |
| Sustainability | BALANCE | 1.41 |
| Need for Security | CONSERVATISM | 1.41 |
| Tradition | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 46.2% |
| United States | 3.7% |
| Austria | 3.6% |
See Olaf Scholz audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Olaf Scholz have in Germany?
Olaf Scholz has an estimated audience of 2,424,146 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Olaf Scholz fans?
33.4% of Olaf Scholz fans are female, 66.6% are male, with an average age of 49.8 years.
Which brands do Olaf Scholz fans like most?
Olaf Scholz fans show strongest brand affinity for Markus Lanz (13.02×), Reinhard Mey (12.1×), and Frank-Walter Steinmeier (14.97×) over the country average.
Where do Olaf Scholz fans live in Germany?
Olaf Scholz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 576,904), Bayern (reach 356,191), and Baden-Württemberg (reach 317,260). These three regions account for the largest share of the active audience.
What other brands do Olaf Scholz fans also like?
Beyond Olaf Scholz itself, the audience over-indexes on Reinhard Mey (12.1×), Frank-Walter Steinmeier (14.97×), Der Tagesspiegel (4.83×), and Thomas Gottschalk (3.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olaf Scholz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.