Rascasse Audience Intelligence

Save the Children Audience in Germany

A data profile of the people who buy, follow and care about Save the Children in Germany — modelled from more than twelve digital signal sources. Save the Children has an estimated audience of 257,556 people in Germany.

#7among Non-governmental organization in Germany#95among NGO / Political Party in Germany#366in Kids & Family

The average Save the Children fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Junge Freiheit, Karl Marx, with strongest over-indexing on Tagesschau (3.34× the country average).

Demographically, the Save the Children audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Save the Children fan in Germany is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Kids & Family · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Save the Children profile in Germany.

Audience size
258K
in Germany
Gender
66.5%♀
33.5% male
Age
38.0
average years
Country rank
#19270
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Save the Children fans

66.5% are female, 33.5% are male, average age 38.0.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Save the Children audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age38.0
Estimated audience size257,556
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Save the Children audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4918%
50+20%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Save the Children audience comes from Germany.

Worldwide audience distribution share by country for Save the Children
CountryShare
Italy21.8%
United States11.8%
United Kingdom9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Save the Children audience in Germany is strongest.

Fig. 05

Top regions by affinity

Save the Children fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.24×
02Nordrhein-Westfalen~100K1.69×
03Hessen~20K1.26×
04Hamburg~7K1.19×
05Baden-Württemberg~40K1.11×
06Rheinland-Pfalz~10K1.02×
07Niedersachsen~20K0.97×
08Bremen~2K0.95×
09Bayern~40K0.88×
10Brandenburg~7K0.88×
11Saarland~3K0.86×
12Schleswig-Holstein~8K0.85×
13Mecklenburg-Vorpommern~4K0.83×
14Thüringen~5K0.81×
15Sachsen-Anhalt~5K0.80×
16Sachsen~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Save the Children, Germany
0.77×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Save the Children audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Save the Children audience
#·InterestCategoryAffinity×
01Black Lives MatterPolitics & Society12.79×
02CARE (relief agency)Politics & Society11.93×
03Karl MarxLiterature11.05×
04SOS Children's VillagesPolitics & Society10.90×
05Michael WendlerMusic & Radio10.68×
06McCaféFood & Beverages8.16×
07Junge WeltNews8.05×
08Xavier NaidooMusic & Radio7.64×
09Junge FreiheitNews6.28×
10Foundation (nonprofit)Business & Career4.50×
11Tichys EinblickPolitics & Society4.26×
12Charitable organizationPolitics & Society3.84×
13ActivismPolitics & Society3.37×
14TagesschauMovies & TV3.34×
15Charity and causesBusiness & Career3.27×
16Der TagesspiegelNews3.08×
17Spiegel OnlineNews2.91×
18ToddlerKids & Family2.50×
19WikipediaInternet & Social Media1.88×
20Harry PotterMovies & TV1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Save the Children audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Save the Children audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.47×
SustainabilityBALANCE2.08×
PatriotismCONSERVATISM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Save the Children audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
ExtroversionTHRILL1.00×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Save the Children have in Germany?

Save the Children has an estimated audience of 257,556 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Save the Children fans?

66.5% of Save the Children fans are female, 33.5% are male, with an average age of 38.0 years.

03

Which brands do Save the Children fans like most?

Save the Children fans show strongest brand affinity for Tagesschau (3.34×), Junge Freiheit (6.28×), and Karl Marx (11.05×) over the country average.

04

Where do Save the Children fans live in Germany?

Save the Children fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Save the Children fans also like?

Beyond Save the Children itself, the audience over-indexes on Junge Freiheit (6.28×), Karl Marx (11.05×), McCafé (8.16×), and Black Lives Matter (12.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in Germany

See Save the Children audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Save the Children. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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