Save the Children Audience in Germany
Save the Children has an estimated audience of 258,425 people in Germany. 66.5% are female, 33.5% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Spiegel Online, Karl Marx, Black Lives Matter, Harry Potter.
The average Save the Children fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Spiegel Online, Karl Marx, with strongest over-indexing on Tagesschau (3.34× the country average). Demographically, the Save the Children audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of Save the Children fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 38.0 |
| Estimated audience size | 258,425 |
Audience persona
The typical Save the Children fan in Germany is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,020 | 1.56× |
| Bayern | 38,814 | 0.93× |
| Baden-Württemberg | 30,504 | 0.87× |
| Berlin | 28,525 | 2.47× |
| Niedersachsen | 24,173 | 0.96× |
| Hessen | 22,259 | 1.13× |
| Hamburg | 10,751 | 1.84× |
| Rheinland-Pfalz | 9,578 | 0.74× |
| Sachsen | 8,738 | 0.69× |
| Schleswig-Holstein | 8,491 | 0.92× |
| Brandenburg | 6,320 | 0.79× |
| Sachsen-Anhalt | 3,627 | 0.54× |
| Thüringen | 3,597 | 0.55× |
| Mecklenburg-Vorpommern | 2,396 | 0.49× |
| Bremen | 2,079 | 0.94× |
| Saarland | 1,885 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.34× | Movies & TV |
| Spiegel Online | 2.91× | News |
| Karl Marx | 11.05× | Literature |
| Black Lives Matter | 12.79× | Politics & Society |
| Harry Potter | 1.78× | Movies & TV |
| McCafé | 8.16× | Food & Beverages |
| Michael Wendler | 10.68× | Music & Radio |
| SOS Children's Villages | 10.9× | Politics & Society |
| Xavier Naidoo | 7.64× | Music & Radio |
| Tichys Einblick | 4.26× | Politics & Society |
| Charity and causes | 3.27× | Business & Career |
| Der Tagesspiegel | 3.08× | News |
| Toddler | 2.5× | Kids & Family |
| Barbie | 2.13× | Movies & TV |
| Charitable organization | 3.84× | Politics & Society |
| Foundation (nonprofit) | 4.5× | Business & Career |
| CARE (relief agency) | 11.93× | Politics & Society |
| Activism | 3.37× | Politics & Society |
| Heidi Reichinnek | 5.12× | Politics & Society |
| Wikipedia | 1.88× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.13 |
| LGBTQ+ Identity | OPEN | 1.8 |
| Need for Security | CONSERVATISM | 1.63 |
| Indulgence | JOY | 1.6 |
| Sustainability | BALANCE | 1.58 |
| Mindfulness | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.0% |
| United States | 11.9% |
| United Kingdom | 9.6% |
See Save the Children audiences in other countries
More Non-governmental organization audiences in Germany
- UNICEF (1,706,143)
- Greenpeace (986,029)
- SOS Children's Villages (629,232)
- Amnesty International (375,413)
- Médecins Sans Frontières (375,071)
Frequently asked questions
How many fans does Save the Children have in Germany?
Save the Children has an estimated audience of 258,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Save the Children fans?
66.5% of Save the Children fans are female, 33.5% are male, with an average age of 38.0 years.
Which brands do Save the Children fans like most?
Save the Children fans show strongest brand affinity for Tagesschau (3.34×), Spiegel Online (2.91×), and Karl Marx (11.05×) over the country average.
Where do Save the Children fans live in Germany?
Save the Children fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,020), Bayern (reach 38,814), and Baden-Württemberg (reach 30,504). These three regions account for the largest share of the active audience.
What other brands do Save the Children fans also like?
Beyond Save the Children itself, the audience over-indexes on Spiegel Online (2.91×), Karl Marx (11.05×), Black Lives Matter (12.79×), and Harry Potter (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Save the Children. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.