Save the Children Audience in United States

Name: Save the Children — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Save the Children has an estimated audience of 866,473 people in United States. 67.2% are female, 32.8% are male, average age 36.0. Top regions: California, New York, Texas.

The average Save the Children fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Save the Children audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Community Orientation, Sustainability.

Category: Kids & Family · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Save the Children fans

Demographic split for Save the Children audience in United States
Metric	Value
Female	67.2%
Male	32.8%
Average age	36.0
Estimated audience size	866,473

Top regions in United States

Top regions ranked by reach for Save the Children in United States
Region	Reach	Affinity
California	109,737	1.15×
New York	71,533	1.48×
Texas	54,334	0.73×
Florida	44,101	0.75×
Virginia	31,837	1.51×
Illinois	27,971	0.97×
Pennsylvania	27,132	0.93×
North Carolina	25,850	0.99×
Massachusetts	24,969	1.46×
New Jersey	24,411	1.11×
Maryland	23,352	1.57×
Georgia	22,772	0.85×
Connecticut	21,747	2.5×
Washington	21,321	1.23×
Ohio	19,262	0.72×
Michigan	18,409	0.81×
Tennessee	16,999	0.98×
Arizona	16,298	0.92×
Colorado	14,253	1.04×
Washington, District of Columbia	13,480	5.18×
Kentucky	12,413	1.14×
Indiana	12,021	0.76×
Oregon	11,669	1.17×
Wisconsin	10,535	0.81×
South Carolina	10,478	0.8×
Minnesota	10,217	0.82×
Missouri	10,048	0.72×
Alabama	7,830	0.65×
Oklahoma	7,064	0.73×
Arkansas	5,926	0.83×
Louisiana	5,466	0.49×
Utah	5,454	0.7×
Iowa	5,176	0.73×
Mississippi	5,166	0.72×
Kansas	4,737	0.69×
Nevada	4,607	0.55×
New Mexico	4,189	0.96×
New Hampshire	3,603	1.06×
Maine	3,363	1.08×
Idaho	3,207	0.74×
West Virginia	3,185	0.79×
Rhode Island	2,992	1.09×
Nebraska	2,948	0.68×
Hawaii	2,556	0.69×
Vermont	1,817	1.19×
Delaware	1,808	0.76×
Alaska	1,365	0.74×
Montana	1,315	0.55×
South Dakota	989	0.49×
Wyoming	742	0.58×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Save the Children audience
Trait	Cluster	Score
Community Orientation	OPEN	3.39
Sustainability	BALANCE	2.44
Mindfulness	BALANCE	2.28
Patriotism	CONSERVATISM	2.1
Family Orientation	CONSERVATISM	2.06
Pet Ownership	JOY	1.74

Worldwide distribution

Worldwide audience distribution share by country for Save the Children
Country	Share
Italy	22.0%
United States	11.9%
United Kingdom	9.6%

See Save the Children audiences in other countries

More Non-governmental organization audiences in United States

UNICEF (3,356,475)
International Chamber of Commerce (1,246,246)
Common Sense Media (1,027,106)
Southern Poverty Law Center (986,494)
Médecins Sans Frontières (954,417)

How to read this data

Audience size is the estimated number of people in United States who actively search for Save the Children. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.