Rascasse Audience Intelligence

Save the Children Audience in United States

A data profile of the people who buy, follow and care about Save the Children in United States — modelled from more than twelve digital signal sources. Save the Children has an estimated audience of 864,323 people in United States.

#7among Non-governmental organization in United States#239among NGO / Political Party in United States#464in Kids & Family

The average Save the Children fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Kids & Family · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Save the Children profile in United States.

Audience size
864K
in United States
Gender
67.2%♀
32.8% male
Age
36.0
average years
Country rank
#26082
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Save the Children fans

67.2% are female, 32.8% are male, average age 36.0.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Save the Children audience in United States
MetricValue
Female67.2%
Male32.8%
Average age36.0
Estimated audience size864,323
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Save the Children audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3915%
40-4914%
50+20%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Save the Children audience comes from United States.

Worldwide audience distribution share by country for Save the Children
CountryShare
Italy21.8%
United States11.8%
United Kingdom9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Save the Children audience in United States is strongest.

Fig. 05

Top regions by affinity

Save the Children fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K3.52×
02Connecticut~30K3.23×
03Maryland~20K1.44×
04Virginia~30K1.36×
05Massachusetts~20K1.24×
06Colorado~20K1.21×
07New York~60K1.20×
08Louisiana~10K1.14×
09Utah~9K1.13×
10Kentucky~10K1.12×
11Vermont~2K1.08×
12Rhode Island~3K1.04×
13Maine~3K1.03×
14New Hampshire~3K1.02×
15North Carolina~30K0.99×
16New Mexico~4K0.99×
17New Jersey~20K0.98×
18Washington~20K0.98×
19Arizona~20K0.97×
20Pennsylvania~30K0.95×
21Illinois~30K0.95×
22California~90K0.93×
23Oregon~9K0.93×
24West Virginia~4K0.93×
25Delaware~2K0.92×
26Alaska~2K0.92×
27Tennessee~20K0.91×
28Wisconsin~10K0.91×
29Arkansas~6K0.91×
30Montana~2K0.91×
31Minnesota~10K0.89×
32Mississippi~6K0.89×
33North Dakota~2K0.89×
34South Carolina~10K0.88×
35South Dakota~2K0.88×
36Idaho~4K0.86×
37Hawaii~3K0.85×
38Oklahoma~8K0.83×
39Nevada~7K0.83×
40Nebraska~4K0.82×
41Iowa~6K0.81×
42Kansas~6K0.81×
43Georgia~20K0.79×
44Missouri~10K0.79×
45Michigan~20K0.77×
46Indiana~10K0.77×
47Ohio~20K0.73×
48Texas~50K0.72×
49Alabama~9K0.72×
50Florida~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Save the Children, United States
0.71×1.00×3.52×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Save the Children. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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