Black Lives Matter Audience in Germany
Black Lives Matter has an estimated audience of 581,353 people in Germany. 55.3% are female, 44.7% are male, average age 29.3. Top brand affinities: Karl Marx, Tagesschau, Michael Wendler, Xavier Naidoo, Basic income.
Top brand affinities include Karl Marx, Tagesschau, Michael Wendler, with strongest over-indexing on Karl Marx (29× the country average). Demographically, the Black Lives Matter audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Need for Security, Individualism.
Category: Politics & Society · Type: Topic
Demographics of Black Lives Matter fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 29.3 |
| Estimated audience size | 581,353 |
Audience persona
The typical Black Lives Matter fan in Germany is more female, around 29.3 years old, with strong Need for Security tendencies and a notable affinity for Karl Marx.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Karl Marx | 29× | Literature |
| Tagesschau | 4.49× | Movies & TV |
| Michael Wendler | 24.24× | Music & Radio |
| Xavier Naidoo | 18.44× | Music & Radio |
| Basic income | 40.18× | Politics & Society |
| Heidi Reichinnek | 10.54× | Politics & Society |
| Spiegel Online | 3.27× | News |
| Alpha Industries | 16.47× | Fashion & Accessoires |
| Tichys Einblick | 6.68× | Politics & Society |
| Human Rights Day | 51.57× | Politics & Society |
| LGBT culture | 13.26× | Politics & Society |
| Development aid | 47.22× | Politics & Society |
| Lars Klingbeil | 7.29× | Politics & Society |
| Joachim Llambi | 12.93× | Movies & TV |
| International Women's Day | 12.14× | Politics & Society |
| Human rights activists | 36.97× | Politics & Society |
| American Jewish Committee | 55.63× | Politics & Society |
| LGBT community | 6.6× | Politics & Society |
| Genderqueer | 13.63× | Politics & Society |
| Anti-racism | 28.18× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.18 |
| Individualism | JOY | 2.14 |
| Early Adopter Mentality | POWER | 2.12 |
| LGBTQ+ Identity | OPEN | 2.09 |
| Community Orientation | OPEN | 1.67 |
| Mindfulness | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.8% |
| United Kingdom | 4.5% |
| Canada | 3.4% |
See Black Lives Matter audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Black Lives Matter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.