Black Lives Matter Audience in Germany
Black Lives Matter has an estimated audience of 581,353 people in Germany. 55.3% are female, 44.7% are male, average age 29.3. Top brand affinities: Black Lives Matter, World Humanitarian Day, American Jewish Committee, Human Rights Day, Living wage.
Top brand affinities include Black Lives Matter, World Humanitarian Day, American Jewish Committee, with strongest over-indexing on Black Lives Matter (65.1× the country average). Demographically, the Black Lives Matter audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
Category: Politics & Society · Type: Topic
Demographics of Black Lives Matter fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 29.3 |
| Estimated audience size | 581,353 |
Audience persona
The typical Black Lives Matter fan in Germany is more female, around 29.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Black Lives Matter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Black Lives Matter | 65.1× | Politics & Society |
| World Humanitarian Day | 64.13× | Health |
| American Jewish Committee | 55.63× | Politics & Society |
| Human Rights Day | 51.57× | Politics & Society |
| Living wage | 51.26× | Politics & Society |
| Development aid | 47.22× | Politics & Society |
| Basic income | 40.18× | Politics & Society |
| African-American history | 37.43× | Politics & Society |
| Human rights activists | 36.97× | Politics & Society |
| European Court of Human Rights | 35.9× | Politics & Society |
| International Justice Mission | 35.84× | Politics & Society |
| Feed the Children | 29.3× | Politics & Society |
| Karl Marx | 29.0× | Literature |
| Angela Davis | 28.88× | Politics & Society |
| Anti-racism | 28.18× | Politics & Society |
| Human Rights Campaign | 26.69× | Politics & Society |
| Meals on Wheels | 26.54× | Food & Beverages |
| Right of asylum | 26.05× | Politics & Society |
| Michael Wendler | 24.24× | Music & Radio |
| Animal Liberation (book) | 23.98× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.12 |
| Need for Security | CONSERVATISM | 1.97 |
| Social Media Usage | JOY | 1.81 |
| Healthy Lifestyle | BALANCE | 1.76 |
| Early Adopter Mentality | POWER | 1.68 |
| Convenience Orientation | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.8% |
| United Kingdom | 4.5% |
| Canada | 3.4% |
See Black Lives Matter audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Black Lives Matter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.