A data profile of the people who buy, follow and care about Black Lives Matter in Germany — modelled from more than twelve digital signal sources. Black Lives Matter has an estimated audience of 581,353 people in Germany.
Black Lives Matter has an estimated audience of 581,353 people in Germany. 55.3% are female, 44.7% are male, average age 29.3. Top brand affinities: Karl Marx, Junge Freiheit, Tagesschau, Xavier Naidoo, Michael Wendler.
Top brand affinities include Karl Marx, Junge Freiheit, Tagesschau, with strongest over-indexing on Karl Marx (29× the country average).
Demographically, the Black Lives Matter audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Need for Security, Sustainability.
The typical Black Lives Matter fan in Germany is more female, around 29.3 years old, with strong Need for Security tendencies and a notable affinity for Karl Marx.
The key figures that characterise the Black Lives Matter profile in Germany.
55.3% are female, 44.7% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 29.3 |
| Estimated audience size | 581,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Black Lives Matter audience comes from Germany.
| Country | Share |
|---|---|
| United States | 62.8% |
| United Kingdom | 4.5% |
| Canada | 3.4% |
The strongest cross-interests of the Black Lives Matter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Jewish Committee | Politics & Society | 55.63× | ||
| 02 | Human Rights Day | Politics & Society | 51.57× | ||
| 03 | Development aid | Politics & Society | 47.22× | ||
| 04 | Basic income | Politics & Society | 40.18× | ||
| 05 | Human rights activists | Politics & Society | 36.97× | ||
| 06 | European Court of Human Rights | Politics & Society | 35.90× | ||
| 07 | Karl Marx | Literature | 29.00× | ||
| 08 | Michael Wendler | Music & Radio | 24.24× | ||
| 09 | Xavier Naidoo | Music & Radio | 18.44× | ||
| 10 | Junge Welt | News | 16.88× | ||
| 11 | Alpha Industries | Fashion & Accessoires | 16.47× | ||
| 12 | Ines Schwerdtner | Politics & Society | 14.87× | ||
| 13 | LGBT culture | Politics & Society | 13.26× | ||
| 14 | Joachim Llambi | Movies & TV | 12.93× | ||
| 15 | International Women's Day | Politics & Society | 12.14× | ||
| 16 | Junge Freiheit | News | 11.30× | ||
| 17 | Heidi Reichinnek | Politics & Society | 10.54× | ||
| 18 | Lars Klingbeil | Politics & Society | 7.29× | ||
| 19 | Tichys Einblick | Politics & Society | 6.68× | ||
| 20 | Tagesschau | Movies & TV | 4.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.71× | |
| Sustainability | BALANCE | 2.62× | |
| Patriotism | CONSERVATISM | 2.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| DIY Mentality | THRILL | 1.01× | |
| Extroversion | THRILL | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Black Lives Matter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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