International Women's Day Audience in Germany
International Women's Day has an estimated audience of 1,041,923 people in Germany. 72.5% are female, 27.5% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Faun (band), Dog breed, Enzkreis, Stradivarius, Commercial mortgage.
The average International Women's Day fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Faun (band), Dog breed, Enzkreis, with strongest over-indexing on Faun (band) (7.99× the country average). Demographically, the International Women's Day audience skews more female with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Event
Demographics of International Women's Day fans
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 37.5 |
| Estimated audience size | 1,041,923 |
Audience persona
The typical International Women's Day fan in Germany is more female, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Faun (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,482 | 0.84× |
| Bayern | 150,602 | 0.9× |
| Baden-Württemberg | 120,120 | 0.84× |
| Berlin | 106,272 | 2.27× |
| Hessen | 94,610 | 1.19× |
| Niedersachsen | 89,786 | 0.88× |
| Sachsen | 53,716 | 1.05× |
| Rheinland-Pfalz | 42,763 | 0.82× |
| Brandenburg | 38,664 | 1.19× |
| Schleswig-Holstein | 34,650 | 0.92× |
| Thüringen | 28,061 | 1.05× |
| Hamburg | 27,007 | 1.14× |
| Sachsen-Anhalt | 26,728 | 0.99× |
| Mecklenburg-Vorpommern | 23,064 | 1.16× |
| Bremen | 8,048 | 0.9× |
| Saarland | 7,847 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Faun (band) | 7.99× | Music & Radio |
| Dog breed | 1.51× | Pets & Animals |
| Enzkreis | 9.25× | Travel & Leisure |
| Stradivarius | 1.55× | Shopping |
| Commercial mortgage | 1.75× | Business & Career |
| Inha University | 12.85× | Business & Career |
| Cachorro | 2.55× | Pets & Animals |
| Solo climbing | 2.56× | Sports |
| Bank account | 1.85× | Business & Career |
| Hypertext | 1.79× | Technology & Electronics |
| Friedrich Gulda | 11.68× | Music & Radio |
| Ho, Ghana | 2.48× | Travel & Leisure |
| Fatteh | 5.83× | Food & Beverages |
| Gilbert Burns (fighter) | 8.42× | Sports |
| Brunello Cucinelli | 2.43× | Fashion & Accessoires |
| Samanyolu Haber | 2.21× | Movies & TV |
| Dardania (Europe) | 13.74× | Travel & Leisure |
| Volvo V60 | 2.23× | Cars & Mobility |
| Ensiferum | 6.09× | Music & Radio |
| Paul Dano | 2.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.85 |
| Sustainability | BALANCE | 1.93 |
| Creativity | OPEN | 1.83 |
| Pet Ownership | JOY | 1.68 |
| Design Affinity | PREMIUM | 1.67 |
| Mindfulness | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.0% |
| Germany | 10.4% |
| Spain | 8.0% |
See International Women's Day audiences in other countries
- International Women's Day — United States
- International Women's Day — United Kingdom
- International Women's Day — France
- International Women's Day — Italy
- International Women's Day — Spain
- International Women's Day — Brazil
- International Women's Day — Japan
- International Women's Day — South Korea
- International Women's Day — India
More Politics & Society audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does International Women's Day have in Germany?
International Women's Day has an estimated audience of 1,041,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of International Women's Day fans?
72.5% of International Women's Day fans are female, 27.5% are male, with an average age of 37.5 years.
Which brands do International Women's Day fans like most?
International Women's Day fans show strongest brand affinity for Faun (band) (7.99×), Dog breed (1.51×), and Enzkreis (9.25×) over the country average.
Where do International Women's Day fans live in Germany?
International Women's Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,482), Bayern (reach 150,602), and Baden-Württemberg (reach 120,120). These three regions account for the largest share of the active audience.
What other brands do International Women's Day fans also like?
Beyond International Women's Day itself, the audience over-indexes on Dog breed (1.51×), Enzkreis (9.25×), Stradivarius (1.55×), and Commercial mortgage (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International Women's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.