Rascasse Audience Intelligence

International Women's Day Audience in Germany

Name: International Women's Day — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about International Women's Day in Germany — modelled from more than twelve digital signal sources. International Women's Day has an estimated audience of 1,070,636 people in Germany.

#78among Event in Germany #258in Politics & Society

The average International Women's Day fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Water purification, with strongest over-indexing on Telegram (10.89× the country average).

Demographically, the International Women's Day audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International Women's Day fan in Germany is more female, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Women's Day profile in Germany.

Audience size

1.1M

in Germany

Gender

72.5%♀

27.5% male

Age

37.5

average years

Country rank

#6137

Event in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of International Women's Day fans

72.5% are female, 27.5% are male, average age 37.5.

Fig. 02

Gender split

72.5%

Female

27.5%

Male

Demographic split for International Women's Day audience in Germany
Metric	Value
Female	72.5%
Male	27.5%
Average age	37.5
Estimated audience size	1,070,636

Fig. 03

Age distribution

Age distribution of the International Women's Day audience in Germany
Age bracket	Share	%
16-19		25%
20-29		18%
30-39		20%
40-49		21%
50+		16%

Fig. 04

Worldwide distribution

5.6%

of the worldwide International Women's Day audience comes from Germany.

Worldwide audience distribution share by country for International Women's Day
Country	Share
United States	23.3%
Italy	7.0%
United Kingdom	6.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Women's Day audience in Germany is strongest.

Fig. 05

Top regions by affinity

International Women's Day fans by region: top regions in Germany
#	Region	Reach	×
01	Thüringen	~30K	1.19×
02	Bayern	~200K	1.13×
03	Baden-Württemberg	~200K	1.12×
04	Sachsen	~60K	1.10×
05	Berlin	~50K	1.09×
06	Brandenburg	~30K	1.08×
07	Niedersachsen	~100K	1.05×
08	Hessen	~80K	1.02×
09	Rheinland-Pfalz	~50K	1.01×
10	Schleswig-Holstein	~40K	1.00×
11	Nordrhein-Westfalen	~200K	0.98×
12	Mecklenburg-Vorpommern	~20K	0.96×
13	Saarland	~10K	0.96×
14	Sachsen-Anhalt	~30K	0.95×
15	Hamburg	~20K	0.90×
16	Bremen	~7K	0.79×

Affinity by region — International Women's Day, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Women's Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Women's Day audience
#	Interest	Category	×
01	Water purification	Food & Beverages	29.67×
02	Same-sex marriage	Kids & Family	22.03×
03	Alexander Skarsgård	Movies & TV	20.00×
04	Wales national football team	Sports	20.00×
05	Earth Day	Politics & Society	19.12×
06	Love Actually	Movies & TV	18.94×
07	Climate engineering	Business & Career	18.37×
08	Scotland national football team	Sports	16.23×
09	Ramadan (calendar month)	Politics & Society	15.36×
10	International Olympic Committee	Sports	15.20×
11	New Year's Eve	Home & Garden	13.71×
12	Transgenderism	Politics & Society	12.49×
13	Small Business Administration	Business & Career	12.16×
14	Elle Fanning	Movies & TV	11.06×
15	Telegram	Internet & Social Media	10.89×
16	Trello	Internet & Social Media	9.83×
17	Moodle	Technology & Electronics	7.29×
18	Fundraising	Business & Career	6.87×
19	Volunteering	Politics & Society	4.67×
20	Tagesschau	Movies & TV	2.91×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Women's Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by International Women's Day audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	1.80×
Mindfulness	BALANCE	1.65×
Creativity	OPEN	1.65×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by International Women's Day audience · Rather not
Trait	Cluster	Score
Convenience Orientation	PREMIUM	0.86×
Risk Appetite	THRILL	0.89×
Price Sensitivity	PREMIUM	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does International Women's Day have in Germany?

International Women's Day has an estimated audience of 1,070,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of International Women's Day fans?

72.5% of International Women's Day fans are female, 27.5% are male, with an average age of 37.5 years.

Which brands do International Women's Day fans like most?

International Women's Day fans show strongest brand affinity for Telegram (10.89×), Love Actually (18.94×), and Water purification (29.67×) over the country average.

Where do International Women's Day fans live in Germany?

International Women's Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do International Women's Day fans also like?

Beyond International Women's Day itself, the audience over-indexes on Love Actually (18.94×), Water purification (29.67×), Alexander Skarsgård (20×), and Earth Day (19.12×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for International Women's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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