Black Lives Matter Audience in United States
Black Lives Matter has an estimated audience of 12,790,527 people in United States. 61.3% are female, 38.7% are male, average age 31.1.
Category: Politics & Society · Type: Topic
Demographics of Black Lives Matter fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 31.1 |
| Estimated audience size | 12,790,527 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.8% |
| United Kingdom | 4.5% |
| Canada | 3.4% |
See Black Lives Matter audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Black Lives Matter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.