Environmental movement Audience in Germany
Environmental movement has an estimated audience of 497,036 people in Germany. 59.7% are female, 40.3% are male, average age 36.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Livemusic, Activism, Renewable energy, Felix Baumgartner, LinkedIn.
The average Environmental movement fan in Germany is 36.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Livemusic, Activism, Renewable energy, with strongest over-indexing on Livemusic (4.59× the country average). Demographically, the Environmental movement audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Environmental movement fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 36.9 |
| Estimated audience size | 497,036 |
Audience persona
The typical Environmental movement fan in Germany is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 29,305 | 0.37× |
| Nordrhein-Westfalen | 27,693 | 0.25× |
| Baden-Württemberg | 23,368 | 0.34× |
| Sachsen-Anhalt | 21,427 | 1.66× |
| Thüringen | 19,856 | 1.57× |
| Niedersachsen | 19,800 | 0.41× |
| Saarland | 18,890 | 3.09× |
| Rheinland-Pfalz | 18,791 | 0.75× |
| Brandenburg | 17,476 | 1.13× |
| Mecklenburg-Vorpommern | 17,275 | 1.82× |
| Sachsen | 17,169 | 0.7× |
| Schleswig-Holstein | 16,094 | 0.9× |
| Hessen | 14,841 | 0.39× |
| Berlin | 14,400 | 0.65× |
| Hamburg | 10,591 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.59× | Music & Radio |
| Activism | 6.15× | Politics & Society |
| Renewable energy | 4.06× | Business & Career |
| Felix Baumgartner | 6.03× | Sports |
| 2.95× | Internet & Social Media | |
| Real property | 5.87× | Home & Garden |
| Scooby-Doo | 6.16× | Movies & TV |
| Ethical consumerism | 5.3× | Shopping |
| Social responsibility | 58.32× | Business & Career |
| Solar power | 3.87× | Home & Garden |
| Sustainable energy | 3.43× | Home & Garden |
| Der Tagesspiegel | 3.78× | News |
| Spiegel Online | 2.15× | News |
| Carbon footprint | 15.09× | Politics & Society |
| The Lord of the Rings | 7.62× | Movies & TV |
| Pets | 1.77× | Pets & Animals |
| Fair trade | 3.91× | Business & Career |
| Efficient energy use | 3.24× | Technology & Electronics |
| Environmental protection | 7.53× | Politics & Society |
| Natural foods | 3.87× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.29 |
| Early Adopter Mentality | POWER | 2.14 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Indulgence | JOY | 1.69 |
| Individualism | JOY | 1.65 |
| Community Orientation | OPEN | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.3% |
| United States | 14.3% |
| Germany | 6.6% |
See Environmental movement audiences in other countries
- Environmental movement — United States
- Environmental movement — United Kingdom
- Environmental movement — France
- Environmental movement — Italy
- Environmental movement — Spain
- Environmental movement — Brazil
- Environmental movement — Japan
- Environmental movement — South Korea
- Environmental movement — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Environmental movement have in Germany?
Environmental movement has an estimated audience of 497,036 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Environmental movement fans?
59.7% of Environmental movement fans are female, 40.3% are male, with an average age of 36.9 years.
Which brands do Environmental movement fans like most?
Environmental movement fans show strongest brand affinity for Livemusic (4.59×), Activism (6.15×), and Renewable energy (4.06×) over the country average.
Where do Environmental movement fans live in Germany?
Environmental movement fans in Germany are most concentrated in Bayern (reach 29,305), Nordrhein-Westfalen (reach 27,693), and Baden-Württemberg (reach 23,368). These three regions account for the largest share of the active audience.
What other brands do Environmental movement fans also like?
Beyond Environmental movement itself, the audience over-indexes on Activism (6.15×), Renewable energy (4.06×), Felix Baumgartner (6.03×), and LinkedIn (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Environmental movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.