Environmental movement Audience in United States

Environmental movement logo

Environmental movement has an estimated audience of 1,072,644 people in United States. 58.3% are female, 41.7% are male, average age 41.5. Top regions: California, New York, Texas. Top brand affinities: Water pollution, Sustainable energy, New York Post, Family car, Enterprise Rent-A-Car.

The average Environmental movement fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Water pollution, Sustainable energy, New York Post, with strongest over-indexing on Water pollution (26.81× the country average). Demographically, the Environmental movement audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Environmental movement fans

Demographic split for Environmental movement audience in United States
MetricValue
Female58.3%
Male41.7%
Average age41.5
Estimated audience size1,072,644

Audience persona

The typical Environmental movement fan in United States is more female, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Water pollution.

Top regions in United States

Top regions ranked by reach for Environmental movement in United States
RegionReachAffinity
California109,1160.93×
New York49,0240.82×
Texas48,7000.53×
Florida41,9160.58×
Pennsylvania24,9910.69×
Georgia22,1480.67×
Illinois21,0150.59×
Washington18,6200.87×
North Carolina16,4050.51×
Massachusetts15,8960.75×
Maryland15,6430.85×
New Jersey14,7840.54×
Virginia14,0670.54×
Minnesota12,8480.84×
Ohio12,7080.38×
Arizona12,5500.57×
Indiana12,2520.63×
Mississippi12,2081.38×
Michigan12,1980.43×
Oregon10,4740.85×
Wisconsin9,4370.58×
Colorado9,2840.55×
Louisiana9,1400.66×
Tennessee9,1190.42×
Oklahoma8,3730.7×
Iowa8,3720.95×
Utah8,3290.87×
Connecticut8,1190.75×
Kentucky7,6910.57×
Nevada7,2140.7×
Alabama6,9130.46×
Idaho6,8581.27×
Arkansas6,8500.78×
Missouri6,6450.38×
South Carolina6,5390.41×
West Virginia6,3651.27×
Alaska6,3522.77×
Kansas5,8790.7×
New Hampshire5,6821.34×
Hawaii5,6151.22×
Montana5,5371.86×
South Dakota5,4652.2×
North Dakota5,3222.41×
Wyoming5,1493.24×
Nebraska5,1360.95×
New Mexico5,1090.95×
Rhode Island5,0641.48×
Maine5,0611.32×
Vermont4,9812.65×
Delaware4,5351.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Environmental movement audience
BrandAffinityCategory
Water pollution26.81×Politics & Society
Sustainable energy8.89×Home & Garden
New York Post6.82×News
Family car9.39×Cars & Mobility
Enterprise Rent-A-Car5.18×Cars & Mobility
Politico7.64×Politics & Society
Group buying11.38×Shopping
Global warming7.71×Politics & Society
Efficient energy use5.75×Technology & Electronics
Renewable energy4.24×Business & Career
Plastic recycling12.01×Politics & Society
Plastic pollution11.81×Politics & Society
Simple living5.63×Politics & Society
Ethical consumerism6.22×Shopping
Road trip3.37×Travel & Leisure
Planet Fitness1.96×Sports
Patagonia4.05×Fashion & Accessoires
Dollar General1.82×Shopping
LinkedIn1.61×Internet & Social Media
Summer vacationTravel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Environmental movement audience
TraitClusterScore
SustainabilityBALANCE4.33
LGBTQ+ IdentityOPEN2.96
Family OrientationCONSERVATISM2.96
Urban LifestyleOPEN2.04
Community OrientationOPEN1.79
Design AffinityPREMIUM1.65

Worldwide distribution

Worldwide audience distribution share by country for Environmental movement
CountryShare
Brazil26.3%
United States14.3%
Germany6.6%

See Environmental movement audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Environmental movement have in United States?

Environmental movement has an estimated audience of 1,072,644 people in United States, concentrated in California and New York.

What is the gender split and age of Environmental movement fans?

58.3% of Environmental movement fans are female, 41.7% are male, with an average age of 41.5 years.

Which brands do Environmental movement fans like most?

Environmental movement fans show strongest brand affinity for Water pollution (26.81×), Sustainable energy (8.89×), and New York Post (6.82×) over the country average.

Where do Environmental movement fans live in United States?

Environmental movement fans in United States are most concentrated in California (reach 109,116), New York (reach 49,024), and Texas (reach 48,700). These three regions account for the largest share of the active audience.

What other brands do Environmental movement fans also like?

Beyond Environmental movement itself, the audience over-indexes on Sustainable energy (8.89×), New York Post (6.82×), Family car (9.39×), and Enterprise Rent-A-Car (5.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmental movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.