Rascasse Audience Intelligence

Environmental movement Audience in United States

A data profile of the people who buy, follow and care about Environmental movement in United States — modelled from more than twelve digital signal sources. Environmental movement has an estimated audience of 1,072,644 people in United States.

#8439among Topic in United States#1348in Politics & Society

The average Environmental movement fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Water pollution, with strongest over-indexing on Sustainable energy (35.05× the country average).

Demographically, the Environmental movement audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Environmental movement fan in United States is more female, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmental movement profile in United States.

Audience size
1.1M
in United States
Gender
58.3%♀
41.7% male
Age
41.5
average years
Country rank
#22613
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmental movement fans

58.3% are female, 41.7% are male, average age 41.5.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Environmental movement audience in United States
MetricValue
Female58.3%
Male41.7%
Average age41.5
Estimated audience size1,072,644
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Environmental movement audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3915%
40-4919%
50+31%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Environmental movement audience comes from United States.

Worldwide audience distribution share by country for Environmental movement
CountryShare
Brazil26.3%
United States14.3%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmental movement audience in United States is strongest.

Fig. 05

Top regions by affinity

Environmental movement fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K1.26×
02Vermont~2K1.24×
03Alaska~3K1.23×
04Montana~4K1.19×
05North Dakota~3K1.18×
06South Dakota~3K1.14×
07New Hampshire~5K1.08×
08Wisconsin~20K1.06×
09Rhode Island~4K1.06×
10Delaware~3K1.06×
11Mississippi~9K1.05×
12Maine~4K1.05×
13Nevada~10K1.04×
14Nebraska~6K1.03×
15Idaho~6K1.03×
16Hawaii~5K1.03×
17Colorado~20K1.02×
18West Virginia~5K1.02×
19Iowa~9K1.00×
20Washington, District of Columbia~3K1.00×
21California~100K0.99×
22Louisiana~10K0.99×
23New Mexico~5K0.97×
24Oregon~10K0.96×
25Utah~9K0.96×
26Missouri~20K0.95×
27Arkansas~8K0.95×
28Arizona~20K0.94×
29Indiana~20K0.94×
30Maryland~20K0.94×
31Kansas~8K0.94×
32Oklahoma~10K0.93×
33Washington~20K0.92×
34Connecticut~10K0.92×
35Pennsylvania~30K0.91×
36Massachusetts~20K0.90×
37Kentucky~10K0.90×
38North Carolina~30K0.89×
39Illinois~30K0.88×
40South Carolina~10K0.88×
41Alabama~10K0.88×
42Georgia~30K0.85×
43Virginia~20K0.83×
44Tennessee~20K0.83×
45New York~50K0.81×
46Michigan~20K0.81×
47New Jersey~20K0.81×
48Ohio~30K0.79×
49Texas~60K0.70×
50Florida~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Environmental movement, United States
0.68×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmental movement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmental movement audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden35.05×
02Water pollutionPolitics & Society32.58×
03Renewable energyBusiness & Career15.79×
04Nobel Peace PrizePolitics & Society11.13×
05Plastic recyclingPolitics & Society10.39×
06Elderly careHealth10.18×
07Family carCars & Mobility8.27×
08PoliticoPolitics & Society7.94×
09New York PostNews7.09×
10Global warmingPolitics & Society6.59×
11Efficient energy useTechnology & Electronics6.38×
12FedExBusiness & Career4.77×
13Weather forecastingHome & Garden4.73×
14Solar energyHome & Garden4.62×
15First class travelTravel & Leisure4.00×
16InnovationBusiness & Career3.46×
17Mortgage loansBusiness & Career2.99×
18Organic foodFood & Beverages2.65×
19AirbnbTravel & Leisure2.49×
20PinterestInternet & Social Media2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmental movement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmental movement audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE8.71×
Family OrientationCONSERVATISM4.18×
Community OrientationOPEN2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmental movement audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Healthy LifestyleBALANCE0.95×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmental movement have in United States?

Environmental movement has an estimated audience of 1,072,644 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Environmental movement fans?

58.3% of Environmental movement fans are female, 41.7% are male, with an average age of 41.5 years.

03

Which brands do Environmental movement fans like most?

Environmental movement fans show strongest brand affinity for Sustainable energy (35.05×), Renewable energy (15.79×), and Water pollution (32.58×) over the country average.

04

Where do Environmental movement fans live in United States?

Environmental movement fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Environmental movement fans also like?

Beyond Environmental movement itself, the audience over-indexes on Renewable energy (15.79×), Water pollution (32.58×), New York Post (7.09×), and FedEx (4.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Environmental movement audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmental movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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