A data profile of the people who buy, follow and care about Recycling in Spain — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 2,883,920 people in Spain.
Recycling has an estimated audience of 2,883,920 people in Spain. 61.6% are female, 38.4% are male, average age 43.1. Top brand affinities: Ethical consumerism, Real property, Simple living, Volunteering, Innovation.
Top brand affinities include Ethical consumerism, Real property, Simple living, with strongest over-indexing on Ethical consumerism (4.66× the country average).
Demographically, the Recycling audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Family Orientation.
The typical Recycling fan in Spain is more female, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Ethical consumerism.
The key figures that characterise the Recycling profile in Spain.
61.6% are female, 38.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.1 |
| Estimated audience size | 2,883,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide Recycling audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
The strongest cross-interests of the Recycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trello | Internet & Social Media | 5.10× | ||
| 02 | Ethical consumerism | Shopping | 4.66× | ||
| 03 | Fair trade | Business & Career | 4.20× | ||
| 04 | Simple living | Politics & Society | 3.95× | ||
| 05 | Volunteering | Politics & Society | 2.93× | ||
| 06 | Sustainable energy | Home & Garden | 2.85× | ||
| 07 | Real property | Home & Garden | 2.76× | ||
| 08 | Organic farming | Food & Beverages | 2.43× | ||
| 09 | Innovation | Business & Career | 2.37× | ||
| 10 | Efficient energy use | Technology & Electronics | 2.32× | ||
| 11 | Abstract art | Arts & Culture | 2.31× | ||
| 12 | Renewable energy | Business & Career | 2.22× | ||
| 13 | Sustainability | Politics & Society | 2.02× | ||
| 14 | Modern art | Arts & Culture | 1.92× | ||
| 15 | Nonprofit organization | Politics & Society | 1.83× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.73× | ||
| 17 | Caixabank | Business & Career | 1.65× | ||
| 18 | Organic food | Food & Beverages | 1.65× | ||
| 19 | IBEX 35 | Business & Career | 1.60× | ||
| 20 | Renovation | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.60× | |
| Family Orientation | CONSERVATISM | 1.57× | |
| Indulgence | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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