A data profile of the people who buy, follow and care about Recycling in Brazil — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 3,867,746 people in Brazil.
Recycling has an estimated audience of 3,867,746 people in Brazil. 70.9% are female, 29.1% are male, average age 40.9. Top brand affinities: Instagram, Rock music, Shopping malls, Medicine, Organic farming.
Top brand affinities include Instagram, Rock music, Shopping malls, with strongest over-indexing on Instagram (1.56× the country average).
Demographically, the Recycling audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Recycling fan in Brazil is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Instagram.
The key figures that characterise the Recycling profile in Brazil.
70.9% are female, 29.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 40.9 |
| Estimated audience size | 3,867,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Recycling audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
The strongest cross-interests of the Recycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 2.61× | ||
| 02 | Duvet | Home & Garden | 2.54× | ||
| 03 | Organic farming | Food & Beverages | 2.12× | ||
| 04 | Sustainability | Politics & Society | 2.05× | ||
| 05 | Innovation | Business & Career | 2.03× | ||
| 06 | Renewable energy | Business & Career | 1.95× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 1.70× | ||
| 08 | Spanish language | Politics & Society | 1.70× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.69× | ||
| 10 | Activism | Politics & Society | 1.65× | ||
| 11 | Hip hop music | Music & Radio | 1.63× | ||
| 12 | Rock music | Music & Radio | 1.60× | ||
| 13 | Internet & Social Media | 1.56× | |||
| 14 | Eye shadow | Beauty & Wellness | 1.56× | ||
| 15 | Pop music | Music & Radio | 1.55× | ||
| 16 | Shopping malls | Shopping | 1.52× | ||
| 17 | Medicine | Business & Career | 1.52× | ||
| 18 | Home improvement | Home & Garden | 1.51× | ||
| 19 | Lojas Renner | Fashion & Accessoires | 1.51× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.05× | |
| Individualism | JOY | 1.44× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.78× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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