A data profile of the people who buy, follow and care about Tesla Motors in Spain — modelled from more than twelve digital signal sources. Tesla Motors has an estimated audience of 2,523,690 people in Spain.
The average Tesla Motors fan in Spain is 44.5 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Plug-in hybrid, Elon Musk, Audi e-tron, with strongest over-indexing on Plug-in hybrid (11.84× the country average).
Demographically, the Tesla Motors audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tesla Motors fan in Spain is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Tesla Motors profile in Spain.
27.5% are female, 72.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 44.5 |
| Estimated audience size | 2,523,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Tesla Motors audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.9% |
| Germany | 5.9% |
| France | 5.3% |
Where the Tesla Motors audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~100K | 1.35× | |
| 02 | Community of Madrid | ~600K | 1.33× | |
| 03 | Comunidad Valenciana | ~400K | 1.32× | |
| 04 | Catalonia | ~500K | 1.16× | |
| 05 | Castilla-La Mancha | ~100K | 1.15× | |
| 06 | Galicia | ~100K | 1.07× | |
| 07 | Basque Autonomous Country | ~100K | 1.05× | |
| 08 | Andalusia | ~500K | 1.04× | |
| 09 | Navarre | ~30K | 1.03× | |
| 10 | Aragon | ~60K | 0.98× | |
| 11 | Castile and León | ~100K | 0.89× | |
| 12 | Cantabria | ~30K | 0.86× | |
| 13 | Balearic Islands | ~60K | 0.85× | |
| 14 | La Rioja | ~10K | 0.84× | |
| 15 | Principality of Asturias | ~50K | 0.83× | |
| 16 | Extremadura | ~40K | 0.76× | |
| 17 | Canary Islands | ~70K | 0.53× |
The strongest cross-interests of the Tesla Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audi e-tron | Cars & Mobility | 38.35× | ||
| 02 | Tesla Roadster | Cars & Mobility | 31.52× | ||
| 03 | BMW i8 | Cars & Mobility | 28.21× | ||
| 04 | Range Rover Sport | Cars & Mobility | 23.03× | ||
| 05 | BMW 4 Series | Cars & Mobility | 22.25× | ||
| 06 | Porsche Panamera | Cars & Mobility | 21.30× | ||
| 07 | Elon Musk | Business & Career | 19.16× | ||
| 08 | BMW X6 | Cars & Mobility | 15.32× | ||
| 09 | Audi Q7 | Cars & Mobility | 14.59× | ||
| 10 | Porsche Macan | Cars & Mobility | 14.00× | ||
| 11 | Porsche Cayenne | Cars & Mobility | 13.57× | ||
| 12 | Customs | Travel & Leisure | 13.51× | ||
| 13 | Plug-in hybrid | Cars & Mobility | 11.84× | ||
| 14 | Baden-Württemberg | Travel & Leisure | 11.56× | ||
| 15 | Hybrid electric vehicle | Cars & Mobility | 8.89× | ||
| 16 | Grok | Technology & Electronics | 6.30× | ||
| 17 | Bus | Cars & Mobility | 6.19× | ||
| 18 | Electric motor | Cars & Mobility | 5.06× | ||
| 19 | Used car | Cars & Mobility | 5.03× | ||
| 20 | Coches.net | Cars & Mobility | 3.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.71× | |
| Patriotism | CONSERVATISM | 1.68× | |
| Quality Awareness | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Design Affinity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.82× |
Tesla Motors's target market in Spain covers an estimated 2,523,690 people, concentrated in Community of Madrid and Catalonia.
27.5% of the Tesla Motors audience are female, 72.5% are male, with an average age of 44.5 years.
Tesla Motors fans show strongest brand affinity for Plug-in hybrid (11.84×), Elon Musk (19.16×), and Audi e-tron (38.35×) over the country average.
Tesla Motors fans in Spain are most concentrated in Community of Madrid (reach ~600K), Catalonia (reach ~500K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tesla Motors itself, the audience over-indexes on Elon Musk (19.16×), Audi e-tron (38.35×), Grok (6.3×), and Porsche Panamera (21.3×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tesla Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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