A data profile of the people who buy, follow and care about Continuous positive airway pressure in United States — modelled from more than twelve digital signal sources. Continuous positive airway pressure has an estimated audience of 3,510,743 people in United States.
Continuous positive airway pressure has an estimated audience of 3,510,743 people in United States. 47.3% are female, 52.7% are male, average age 52.1. Top brand affinities: Philips, Snoring, Health insurance, Life insurance, Diabetes mellitus type 2 awareness.
Top brand affinities include Philips, Snoring, Health insurance, with strongest over-indexing on Philips (16.07× the country average).
Demographically, the Continuous positive airway pressure audience skews balanced with an average age of 52.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Continuous positive airway pressure fan in United States is balanced, around 52.1 years old, with strong Quality Awareness tendencies and a notable affinity for Philips.
The key figures that characterise the Continuous positive airway pressure profile in United States.
47.3% are female, 52.7% are male, average age 52.1.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 52.1 |
| Estimated audience size | 3,510,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 2% | |
| 30-39 | 12% | |
| 40-49 | 28% | |
| 50+ | 55% |
of the worldwide Continuous positive airway pressure audience comes from United States.
| Country | Share |
|---|---|
| United States | 77.3% |
| Australia | 5.8% |
| Canada | 3.9% |
The strongest cross-interests of the Continuous positive airway pressure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philips | Technology & Electronics | 16.07× | ||
| 02 | Snoring | Health | 15.80× | ||
| 03 | Consumer protection | Politics & Society | 6.63× | ||
| 04 | Diabetes mellitus type 2 awareness | Health | 5.05× | ||
| 05 | Retirement planning | Business & Career | 4.29× | ||
| 06 | Health insurance | Business & Career | 3.32× | ||
| 07 | QVC | Movies & TV | 3.27× | ||
| 08 | Home insurance | Business & Career | 3.16× | ||
| 09 | Life insurance | Business & Career | 3.14× | ||
| 10 | Pharmacy | Business & Career | 2.66× | ||
| 11 | Hardware store | Home & Garden | 2.52× | ||
| 12 | Nostalgia | Home & Garden | 2.26× | ||
| 13 | Genetics | Kids & Family | 2.20× | ||
| 14 | Home Appliances | Home & Garden | 1.94× | ||
| 15 | Nonprofit organization | Politics & Society | 1.91× | ||
| 16 | American Airlines | Travel & Leisure | 1.80× | ||
| 17 | CNN | Movies & TV | 1.66× | ||
| 18 | Breaking news | Movies & TV | 1.65× | ||
| 19 | Health care | Business & Career | 1.62× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.18× | |
| Family Orientation | CONSERVATISM | 1.99× | |
| Patriotism | CONSERVATISM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.49× | |
| Mindfulness | BALANCE | 0.77× | |
| Risk Appetite | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Continuous positive airway pressure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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