Rascasse Audience Intelligence

Consumer protection Audience in United States

A data profile of the people who buy, follow and care about Consumer protection in United States — modelled from more than twelve digital signal sources. Consumer protection has an estimated audience of 4,363,162 people in United States.

#4100among Topic in United States#485in Politics & Society

The average Consumer protection fan in United States is 46.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Bank of America, Lawsuit, with strongest over-indexing on Mitch McConnell (3.5× the country average).

Demographically, the Consumer protection audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Consumer protection fan in United States is balanced, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Mitch McConnell.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumer protection profile in United States.

Audience size
4.4M
in United States
Gender
49.1%♀
50.9% male
Age
46.7
average years
Country rank
#7470
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer protection fans

49.1% are female, 50.9% are male, average age 46.7.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Consumer protection audience in United States
MetricValue
Female49.1%
Male50.9%
Average age46.7
Estimated audience size4,363,162
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Consumer protection audience in United States
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4926%
50+38%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Consumer protection audience comes from United States.

Worldwide audience distribution share by country for Consumer protection
CountryShare
United States23.4%
Germany19.4%
Brazil11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer protection audience in United States is strongest.

Fig. 05

Top regions by affinity

Consumer protection fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~100K3.29×
02Washington, District of Columbia~30K2.09×
03North Carolina~200K1.38×
04Maryland~100K1.30×
05Wisconsin~80K1.19×
06Hawaii~20K1.17×
07Mississippi~40K1.13×
08New Hampshire~20K1.12×
09South Dakota~10K1.09×
10West Virginia~20K1.07×
11Utah~40K1.05×
12Kansas~40K1.04×
13Virginia~100K1.03×
14New York~200K1.01×
15Massachusetts~90K1.01×
16Alaska~9K0.99×
17Vermont~8K0.99×
18Georgia~100K0.98×
19Idaho~20K0.98×
20Kentucky~50K0.97×
21Delaware~10K0.97×
22Pennsylvania~100K0.96×
23Montana~10K0.96×
24North Dakota~9K0.96×
25Florida~300K0.95×
26Oregon~50K0.95×
27Rhode Island~10K0.95×
28Washington~80K0.94×
29Missouri~70K0.94×
30Maine~10K0.93×
31Louisiana~50K0.91×
32New Mexico~20K0.91×
33Oklahoma~40K0.90×
34Arkansas~30K0.89×
35Michigan~100K0.88×
36Colorado~60K0.87×
37Nevada~40K0.86×
38Nebraska~20K0.86×
39South Carolina~50K0.84×
40Iowa~30K0.84×
41Texas~300K0.82×
42Tennessee~70K0.82×
43Alabama~50K0.82×
44California~400K0.81×
45Ohio~100K0.81×
46New Jersey~90K0.80×
47Arizona~70K0.80×
48Illinois~100K0.79×
49Indiana~60K0.78×
50Minnesota~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Consumer protection, United States
0.78×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumer protection audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumer protection audience
#·InterestCategoryAffinity×
01ResMedHealth7.17×
02ConsumerBusiness & Career4.10×
03LawsuitBusiness & Career4.00×
04Department of Motor VehiclesCars & Mobility3.90×
05Medicare (United States)Health3.73×
06Home insuranceBusiness & Career3.65×
07Mitch McConnellPolitics & Society3.50×
08Gavin NewsomPolitics & Society3.36×
09Bank of AmericaBusiness & Career3.01×
10Yahoo! FinanceBusiness & Career2.87×
11PowerballGames2.67×
12United States Postal ServiceBusiness & Career2.39×
13Breaking newsMovies & TV2.10×
14MSNNews2.04×
15CostcoShopping1.95×
16InsuranceBusiness & Career1.91×
17LawBusiness & Career1.89×
18MoneyBusiness & Career1.75×
19Donald TrumpPolitics & Society1.65×
20XInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer protection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer protection audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.20×
PatriotismCONSERVATISM1.91×
Career OrientationPOWER1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer protection audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.86×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consumer protection have in United States?

Consumer protection has an estimated audience of 4,363,162 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Consumer protection fans?

49.1% of Consumer protection fans are female, 50.9% are male, with an average age of 46.7 years.

03

Which brands do Consumer protection fans like most?

Consumer protection fans show strongest brand affinity for Mitch McConnell (3.5×), Bank of America (3.01×), and Lawsuit (4×) over the country average.

04

Where do Consumer protection fans live in United States?

Consumer protection fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Consumer protection fans also like?

Beyond Consumer protection itself, the audience over-indexes on Bank of America (3.01×), Lawsuit (4×), Powerball (2.67×), and ResMed (7.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Consumer protection audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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