Consumer protection Audience in United States

Consumer protection logo

Consumer protection has an estimated audience of 4,363,162 people in United States. 49.1% are female, 50.9% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Bank of America, Fox News Channel, Lawsuit, Powerball, Yahoo! Finance.

The average Consumer protection fan in United States is 46.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank of America, Fox News Channel, Lawsuit, with strongest over-indexing on Bank of America (3.01× the country average). Demographically, the Consumer protection audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Consumer protection fans

Demographic split for Consumer protection audience in United States
MetricValue
Female49.1%
Male50.9%
Average age46.7
Estimated audience size4,363,162

Audience persona

The typical Consumer protection fan in United States is balanced, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for Consumer protection in United States
RegionReachAffinity
California404,3090.84×
Texas308,2190.82×
Florida297,7981.01×
New York265,6281.09×
Connecticut178,6224.08×
Pennsylvania142,5640.97×
North Carolina137,3611.05×
Georgia126,1350.94×
Illinois118,4890.82×
Virginia117,4101.1×
Maryland112,4581.5×
Massachusetts93,5841.09×
Ohio91,9150.68×
Michigan89,9040.79×
Washington88,1561.01×
New Jersey87,5240.79×
Wisconsin83,0761.27×
Missouri67,6210.96×
Tennessee61,4410.7×
Colorado58,7590.85×
Arizona56,5640.63×
Indiana53,6650.67×
South Carolina50,9330.78×
Oregon48,3430.97×
Kentucky47,2220.86×
Louisiana45,7410.81×
Utah42,1701.08×
Minnesota41,6040.67×
Washington, District of Columbia38,8792.96×
Oklahoma38,1230.79×
Alabama36,9430.61×
Mississippi36,3151.01×
Kansas34,0370.99×
Nevada31,4790.75×
Arkansas26,2120.73×
Hawaii25,3441.35×
Iowa23,5500.66×
West Virginia22,4841.11×
New Hampshire19,0411.11×
Idaho17,3030.79×
New Mexico14,5380.66×
Maine12,4160.79×
Nebraska12,0940.55×
South Dakota11,7981.17×
Delaware11,5700.96×
Rhode Island11,4290.82×
Montana9,2370.76×
Alaska8,1030.87×
Vermont7,3310.96×
North Dakota6,7880.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Consumer protection audience
BrandAffinityCategory
Bank of America3.01×Business & Career
Fox News Channel2.1×Movies & TV
Lawsuit4×Business & Career
Powerball2.67×Games
Yahoo! Finance2.87×Business & Career
United States Postal Service2.39×Business & Career
Breaking news2.1×Movies & TV
Department of Motor Vehicles3.9×Cars & Mobility
Consumer4.1×Business & Career
Final Destination2.59×Movies & TV
Home insurance3.65×Business & Career
Law1.89×Business & Career
Costco1.95×Shopping
Money1.75×Business & Career
X1.54×Internet & Social Media
MSN2.04×News
Medicare (United States)3.73×Health
Insurance1.91×Business & Career
Lawyer2.41×Business & Career
Therapy1.88×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Consumer protection audience
TraitClusterScore
Family OrientationCONSERVATISM1.74
Quality AwarenessPREMIUM1.54
SustainabilityBALANCE1.4
Need for SecurityCONSERVATISM1.36
Career OrientationPOWER1.35
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Consumer protection
CountryShare
United States23.4%
Germany19.4%
Brazil11.0%

See Consumer protection audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Consumer protection have in United States?

Consumer protection has an estimated audience of 4,363,162 people in United States, concentrated in California and Texas.

What is the gender split and age of Consumer protection fans?

49.1% of Consumer protection fans are female, 50.9% are male, with an average age of 46.7 years.

Which brands do Consumer protection fans like most?

Consumer protection fans show strongest brand affinity for Bank of America (3.01×), Fox News Channel (2.1×), and Lawsuit (4×) over the country average.

Where do Consumer protection fans live in United States?

Consumer protection fans in United States are most concentrated in California (reach 404,309), Texas (reach 308,219), and Florida (reach 297,798). These three regions account for the largest share of the active audience.

What other brands do Consumer protection fans also like?

Beyond Consumer protection itself, the audience over-indexes on Fox News Channel (2.1×), Lawsuit (4×), Powerball (2.67×), and Yahoo! Finance (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.