Consumer Audience in United States

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Consumer has an estimated audience of 17,950,415 people in United States. 52.8% are female, 47.2% are male, average age 44.5. Top regions: Michigan, California, Texas. Top brand affinities: MK, Northrop Grumman, Overboard (film), Lebanese cuisine, Fast Five.

The average Consumer fan in United States is 44.5 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include MK, Northrop Grumman, Overboard (film), with strongest over-indexing on MK (1.59× the country average). Demographically, the Consumer audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Consumer fans

Demographic split for Consumer audience in United States
MetricValue
Female52.8%
Male47.2%
Average age44.5
Estimated audience size17,950,415

Audience persona

The typical Consumer fan in United States is balanced, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Consumer in United States
RegionReachAffinity
Michigan6,570,00016.66×
California1,476,6750.75×
Texas1,397,6300.91×
New York1,197,5881.19×
Florida1,193,4270.98×
Illinois613,2241.03×
Georgia493,4470.89×
North Carolina460,9690.85×
Ohio454,5530.82×
Virginia401,9650.92×
Pennsylvania399,1850.66×
New Jersey278,8750.61×
Tennessee276,0270.77×
Arizona262,2390.72×
Indiana254,2550.78×
Washington249,4360.69×
Louisiana241,7441.04×
South Carolina224,9330.83×
Missouri206,7820.71×
Massachusetts205,1770.58×
Maryland202,4470.66×
Alabama193,8690.77×
Kentucky150,7650.67×
Wisconsin149,8810.55×
Colorado148,0040.52×
Minnesota140,7490.55×
Oklahoma138,3770.69×
Mississippi138,0370.93×
Oregon124,4110.6×
Nevada112,6320.65×
Connecticut109,1380.61×
Arkansas105,4790.71×
Kansas96,6690.68×
Iowa95,9650.65×
Utah74,0340.46×
West Virginia60,8290.73×
New Mexico59,0570.66×
Nebraska58,0810.65×
Hawaii53,1920.69×
Washington, District of Columbia41,1340.76×
Rhode Island41,0010.72×
Idaho40,7190.45×
New Hampshire33,4870.47×
Maine33,1610.52×
Delaware26,8760.54×
Montana21,0280.42×
South Dakota19,8430.48×
Alaska18,5560.48×
North Dakota17,9880.49×
Vermont13,9270.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Consumer audience
BrandAffinityCategory
MK1.59×Music & Radio
Northrop Grumman2.01×Business & Career
Overboard (film)2.26×Movies & TV
Lebanese cuisine1.84×Food & Beverages
Fast Five1.61×Movies & TV
Eden Lake1.54×Movies & TV
Cassoulet1.68×Food & Beverages
Al Ahly SC1.56×Sports
Ohio State Buckeyes women's basketball2.09×Sports
Software widget2.48×Technology & Electronics
Final Fantasy VII (Famicom)2.17×Games
Hattiesburg, Mississippi1.55×Travel & Leisure
All You Can Eat1.55×Food & Beverages
Ludo (board game)1.68×Games
International University of Business Agriculture and Technology1.56×Business & Career
Certified diabetes educator1.94×Business & Career
Eddie Lacy2.22×Sports
Escape Games2.49×Games
Cadillac Ranch1.64×Cars & Mobility
Cachaça2.85×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Consumer audience
TraitClusterScore
Quality AwarenessPREMIUM1.44
Need for SecurityCONSERVATISM1.34
Family OrientationCONSERVATISM1.33
Price SensitivityPREMIUM1.21
TravellingTHRILL1.2
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Consumer
CountryShare
United States23.2%
United Kingdom6.0%
Brazil5.4%

See Consumer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Consumer have in United States?

Consumer has an estimated audience of 17,950,415 people in United States, concentrated in Michigan and California.

What is the gender split and age of Consumer fans?

52.8% of Consumer fans are female, 47.2% are male, with an average age of 44.5 years.

Which brands do Consumer fans like most?

Consumer fans show strongest brand affinity for MK (1.59×), Northrop Grumman (2.01×), and Overboard (film) (2.26×) over the country average.

Where do Consumer fans live in United States?

Consumer fans in United States are most concentrated in Michigan (reach 6,570,000), California (reach 1,476,675), and Texas (reach 1,397,630). These three regions account for the largest share of the active audience.

What other brands do Consumer fans also like?

Beyond Consumer itself, the audience over-indexes on Northrop Grumman (2.01×), Overboard (film) (2.26×), Lebanese cuisine (1.84×), and Fast Five (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.