A data profile of the people who buy, follow and care about Consumer in Brazil — modelled from more than twelve digital signal sources. Consumer has an estimated audience of 4,208,524 people in Brazil.
Consumer has an estimated audience of 4,208,524 people in Brazil. 62.1% are female, 37.9% are male, average age 38.5. Top brand affinities: GitHub, Instagram, Bossa nova, Real property, MSN.
Top brand affinities include GitHub, Instagram, Bossa nova, with strongest over-indexing on GitHub (3.48× the country average).
Demographically, the Consumer audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Consumer fan in Brazil is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for GitHub.
The key figures that characterise the Consumer profile in Brazil.
62.1% are female, 37.9% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 38.5 |
| Estimated audience size | 4,208,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Consumer audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Brazil | 5.4% |
The strongest cross-interests of the Consumer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GitHub | Internet & Social Media | 3.48× | ||
| 02 | Rod Stewart | Music & Radio | 3.48× | ||
| 03 | Andrea Bocelli | Music & Radio | 2.98× | ||
| 04 | Duvet | Home & Garden | 2.86× | ||
| 05 | Prince (musician) | Music & Radio | 2.79× | ||
| 06 | Linux | Technology & Electronics | 2.77× | ||
| 07 | Maria Bethânia | Music & Radio | 2.69× | ||
| 08 | Bossa nova | Music & Radio | 2.55× | ||
| 09 | Iberia (airline) | Travel & Leisure | 2.09× | ||
| 10 | Spanish language | Politics & Society | 2.00× | ||
| 11 | MSN | News | 1.86× | ||
| 12 | Trello | Internet & Social Media | 1.84× | ||
| 13 | Khan Academy | Business & Career | 1.78× | ||
| 14 | Real property | Home & Garden | 1.76× | ||
| 15 | Zoom! | Business & Career | 1.74× | ||
| 16 | Petrobras | Cars & Mobility | 1.73× | ||
| 17 | Hypermarket | Shopping | 1.64× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | Michael Jackson | Music & Radio | 1.53× | ||
| 20 | Google Maps | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.72× | |
| Sustainability | BALANCE | 1.67× | |
| Career Orientation | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Tradition | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Consumer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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