Rascasse Audience Intelligence

Consumer Audience in Germany

A data profile of the people who buy, follow and care about Consumer in Germany — modelled from more than twelve digital signal sources. Consumer has an estimated audience of 1,207,022 people in Germany.

#2774among Topic in Germany#503in Business & Career

The average Consumer fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Tagesschau, Netto Marken-Discount, Yoga pants, with strongest over-indexing on Tagesschau (2.13× the country average).

Demographically, the Consumer audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Consumer fan in Germany is balanced, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumer profile in Germany.

Audience size
1.2M
in Germany
Gender
45.1%♀
54.9% male
Age
41.0
average years
Country rank
#5471
Topic in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer fans

45.1% are female, 54.9% are male, average age 41.0.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Consumer audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age41.0
Estimated audience size1,207,022
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Consumer audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Consumer audience comes from Germany.

Worldwide audience distribution share by country for Consumer
CountryShare
United States23.2%
United Kingdom6.0%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Consumer fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.58×
02Brandenburg~60K1.48×
03Thüringen~40K1.36×
04Sachsen~80K1.30×
05Mecklenburg-Vorpommern~30K1.30×
06Saarland~20K1.04×
07Niedersachsen~100K0.98×
08Nordrhein-Westfalen~300K0.95×
09Schleswig-Holstein~40K0.91×
10Rheinland-Pfalz~50K0.81×
11Berlin~40K0.81×
12Hessen~70K0.75×
13Bremen~8K0.75×
14Hamburg~20K0.71×
15Baden-Württemberg~100K0.70×
16Bayern~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Consumer, Germany
0.68×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumer audience
#·InterestCategoryAffinity×
01Power metalMusic & Radio7.33×
02S.L. BenficaSports7.11×
03Bill GatesBusiness & Career5.39×
04Yoga pantsFashion & Accessoires5.03×
05PrivacyTechnology & Electronics4.45×
06Western UnionBusiness & Career2.82×
07Self-confidenceHealth2.82×
08Consumer protectionPolitics & Society2.74×
09Computer securityBusiness & Career2.73×
10Netto Marken-DiscountShopping2.41×
11FocusNews2.34×
12Renewable energyBusiness & Career2.25×
13TagesschauMovies & TV2.13×
14DessertsFood & Beverages2.13×
15TattoosFashion & Accessoires2.08×
16Efficient energy useTechnology & Electronics2.04×
17Sustainable energyHome & Garden1.81×
18RossmannShopping1.76×
19CHECK24Business & Career1.76×
20ElectronicsTechnology & Electronics1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.09×
Quality AwarenessPREMIUM1.57×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
Price SensitivityPREMIUM0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consumer have in Germany?

Consumer has an estimated audience of 1,207,022 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Consumer fans?

45.1% of Consumer fans are female, 54.9% are male, with an average age of 41.0 years.

03

Which brands do Consumer fans like most?

Consumer fans show strongest brand affinity for Tagesschau (2.13×), Netto Marken-Discount (2.41×), and Yoga pants (5.03×) over the country average.

04

Where do Consumer fans live in Germany?

Consumer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Consumer fans also like?

Beyond Consumer itself, the audience over-indexes on Netto Marken-Discount (2.41×), Yoga pants (5.03×), Renewable energy (2.25×), and Tattoos (2.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Consumer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Consumer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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