Consumer Audience in Germany
Consumer has an estimated audience of 1,207,022 people in Germany. 45.1% are female, 54.9% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Western Union, Tagesschau, Netto Marken-Discount, Pets, Real property.
The average Consumer fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Western Union, Tagesschau, Netto Marken-Discount, with strongest over-indexing on Western Union (8.38× the country average). Demographically, the Consumer audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Consumer fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 41.0 |
| Estimated audience size | 1,207,022 |
Audience persona
The typical Consumer fan in Germany is balanced, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 260,050 | 0.98× |
| Bayern | 131,147 | 0.68× |
| Niedersachsen | 118,898 | 1.01× |
| Baden-Württemberg | 115,645 | 0.7× |
| Sachsen | 76,644 | 1.29× |
| Hessen | 68,313 | 0.74× |
| Brandenburg | 57,606 | 1.54× |
| Sachsen-Anhalt | 49,722 | 1.59× |
| Rheinland-Pfalz | 48,387 | 0.8× |
| Berlin | 44,943 | 0.83× |
| Thüringen | 42,075 | 1.37× |
| Schleswig-Holstein | 39,169 | 0.9× |
| Mecklenburg-Vorpommern | 29,905 | 1.3× |
| Hamburg | 18,927 | 0.69× |
| Saarland | 12,635 | 0.85× |
| Bremen | 7,313 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.38× | Business & Career |
| Tagesschau | 2.35× | Movies & TV |
| Netto Marken-Discount | 2.24× | Shopping |
| Pets | 1.76× | Pets & Animals |
| Real property | 4.13× | Home & Garden |
| Rossmann | 2.2× | Shopping |
| Automobiles | 1.7× | Cars & Mobility |
| Office 365 | 3.87× | Technology & Electronics |
| Saturn (store) | 2.58× | Shopping |
| Spiegel Online | 1.61× | News |
| Satire | 3.27× | Literature |
| Image scanner | 8.14× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.63× | Movies & TV |
| Renewable energy | 2.11× | Business & Career |
| FOCUS Online | 1.99× | News |
| Yoga pants | 4.14× | Fashion & Accessoires |
| CHECK24 | 1.81× | Business & Career |
| S.L. Benfica | 7.3× | Sports |
| Transfermarkt | 1.82× | Sports |
| Consumer protection | 3.18× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.65 |
| Design Affinity | PREMIUM | 1.39 |
| Pet Ownership | JOY | 1.34 |
| Sustainability | BALANCE | 1.32 |
| Indulgence | JOY | 1.3 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Brazil | 5.4% |
See Consumer audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Consumer have in Germany?
Consumer has an estimated audience of 1,207,022 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Consumer fans?
45.1% of Consumer fans are female, 54.9% are male, with an average age of 41.0 years.
Which brands do Consumer fans like most?
Consumer fans show strongest brand affinity for Western Union (8.38×), Tagesschau (2.35×), and Netto Marken-Discount (2.24×) over the country average.
Where do Consumer fans live in Germany?
Consumer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 260,050), Bayern (reach 131,147), and Niedersachsen (reach 118,898). These three regions account for the largest share of the active audience.
What other brands do Consumer fans also like?
Beyond Consumer itself, the audience over-indexes on Tagesschau (2.35×), Netto Marken-Discount (2.24×), Pets (1.76×), and Real property (4.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Consumer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.