Rascasse Audience Intelligence

Mobile operating system Audience in United States

A data profile of the people who buy, follow and care about Mobile operating system in United States — modelled from more than twelve digital signal sources. Mobile operating system has an estimated audience of 2,570,788 people in United States.

#5543among Topic in United States#436in Technology & Electronics

The average Mobile operating system fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile virtual network operator, Mobile game, Mobile phone accessories, with strongest over-indexing on Mobile virtual network operator (136.13× the country average).

Demographically, the Mobile operating system audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile operating system fan in United States is more male, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for Mobile virtual network operator.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile operating system profile in United States.

Audience size
2.6M
in United States
Gender
36.0%♀
64.0% male
Age
37.3
average years
Country rank
#11668
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile operating system fans

36.0% are female, 64.0% are male, average age 37.3.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Mobile operating system audience in United States
MetricValue
Female36.0%
Male64.0%
Average age37.3
Estimated audience size2,570,788
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Mobile operating system audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4917%
50+18%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Mobile operating system audience comes from United States.

Worldwide audience distribution share by country for Mobile operating system
CountryShare
United States16.8%
India11.6%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile operating system audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile operating system fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K2.05×
02Vermont~6K1.31×
03Alaska~7K1.28×
04South Dakota~7K1.25×
05Montana~8K1.12×
06Delaware~8K1.11×
07West Virginia~10K1.08×
08Maine~10K1.08×
09Rhode Island~9K1.08×
10New Hampshire~10K1.06×
11Idaho~10K1.05×
12Washington, District of Columbia~8K1.05×
13Nebraska~10K1.03×
14Hawaii~10K1.03×
15New Mexico~10K1.02×
16Arkansas~20K0.99×
17Mississippi~20K0.99×
18Alabama~30K0.95×
19Kansas~20K0.95×
20South Carolina~40K0.94×
21Iowa~20K0.94×
22Kentucky~30K0.93×
23Oklahoma~30K0.93×
24Louisiana~30K0.92×
25Utah~20K0.92×
26Virginia~60K0.91×
27Nevada~20K0.91×
28Tennessee~50K0.90×
29Connecticut~20K0.90×
30Minnesota~30K0.89×
31Oregon~30K0.89×
32Missouri~40K0.88×
33Wisconsin~30K0.87×
34Indiana~40K0.86×
35Maryland~40K0.86×
36Colorado~30K0.85×
37Washington~40K0.84×
38Arizona~40K0.83×
39Massachusetts~40K0.83×
40Georgia~60K0.82×
41Michigan~50K0.81×
42New Jersey~50K0.81×
43North Carolina~60K0.80×
44Ohio~60K0.78×
45Pennsylvania~70K0.77×
46Illinois~60K0.76×
47New York~100K0.75×
48Florida~100K0.71×
49Texas~100K0.68×
50California~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Mobile operating system, United States
0.62×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile operating system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile operating system audience
#·InterestCategoryAffinity×
01Mobile virtual network operatorTechnology & Electronics136.13×
02Mobile phone accessoriesTechnology & Electronics22.26×
03DevOpsTechnology & Electronics22.08×
04Bordeaux wineFood & Beverages20.00×
05TwilioTechnology & Electronics19.60×
06International educationBusiness & Career17.76×
07Mobile gameGames11.95×
08Dropbox (service)Technology & Electronics10.42×
09Information securityBusiness & Career9.36×
10Massively multiplayer online gamesGames7.00×
11IHeartRadioMusic & Radio6.12×
12SmartwatchTechnology & Electronics5.98×
13Dow Jones Industrial AverageBusiness & Career5.83×
14Antique carCars & Mobility5.79×
15E-book readersTechnology & Electronics4.73×
16Computer hardwareTechnology & Electronics4.43×
17PokémonGames3.42×
18Game consolesTechnology & Electronics3.41×
19Android (operating system)Technology & Electronics3.06×
20Pizza HutFood & Beverages2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile operating system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile operating system audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.63×
Family OrientationCONSERVATISM2.07×
Convenience OrientationPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile operating system audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
CreativityOPEN0.66×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile operating system have in United States?

Mobile operating system has an estimated audience of 2,570,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mobile operating system fans?

36.0% of Mobile operating system fans are female, 64.0% are male, with an average age of 37.3 years.

03

Which brands do Mobile operating system fans like most?

Mobile operating system fans show strongest brand affinity for Mobile virtual network operator (136.13×), Mobile game (11.95×), and Mobile phone accessories (22.26×) over the country average.

04

Where do Mobile operating system fans live in United States?

Mobile operating system fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile operating system fans also like?

Beyond Mobile operating system itself, the audience over-indexes on Mobile game (11.95×), Mobile phone accessories (22.26×), International education (17.76×), and Dropbox (service) (10.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Mobile operating system audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile operating system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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