Mobile operating system Audience in United States

Mobile operating system logo

Mobile operating system has an estimated audience of 2,570,788 people in United States. 36.0% are female, 64.0% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Home construction, Combat sport, Mount Kilimanjaro, Electrolyte, Israel.

The average Mobile operating system fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home construction, Combat sport, Mount Kilimanjaro, with strongest over-indexing on Home construction (1.93× the country average). Demographically, the Mobile operating system audience skews more male with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Mobile operating system fans

Demographic split for Mobile operating system audience in United States
MetricValue
Female36.0%
Male64.0%
Average age37.3
Estimated audience size2,570,788

Audience persona

The typical Mobile operating system fan in United States is more male, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Mobile operating system in United States
RegionReachAffinity
California153,8080.54×
New York104,9110.73×
Texas99,3230.45×
Florida86,6570.5×
Georgia46,2030.58×
Pennsylvania41,8420.48×
Illinois41,3110.48×
North Carolina40,7580.53×
Virginia40,1790.64×
Washington32,7140.63×
New Jersey32,5340.5×
South Carolina32,1340.83×
Ohio31,3140.4×
Michigan30,0190.45×
Massachusetts28,4350.56×
Minnesota26,6780.72×
Kentucky26,6750.83×
Maryland24,1970.55×
Louisiana23,3590.7×
Tennessee23,3040.45×
Missouri23,0450.56×
Arizona22,1190.42×
Alabama21,7430.61×
Indiana21,2900.45×
Colorado20,7600.51×
Oklahoma19,9720.7×
Mississippi19,7040.93×
Wisconsin19,5230.5×
Arkansas18,9630.9×
North Dakota18,1323.43×
Idaho17,5251.36×
Oregon17,1300.58×
West Virginia16,2661.36×
Alaska16,2322.95×
New Mexico15,2321.18×
Kansas15,0240.74×
Hawaii14,3491.3×
Iowa14,2630.67×
Connecticut14,1960.55×
Montana14,1501.98×
South Dakota13,9672.35×
New Hampshire13,4031.32×
Wyoming13,1583.45×
Nebraska13,1241.02×
Nevada13,0130.52×
Rhode Island12,9421.58×
Maine12,9341.4×
Utah12,7710.55×
Vermont12,7292.82×
Delaware11,5901.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile operating system audience
BrandAffinityCategory
Home construction1.93×Home & Garden
Combat sport1.93×Sports
Mount Kilimanjaro20×Travel & Leisure
Electrolyte5.12×Health
Israel2.17×Travel & Leisure
Home staging5.16×Home & Garden
Wikia3×Internet & Social Media
Bank account2.16×Business & Career
3D printing2.11×Technology & Electronics
Italian Market, Philadelphia11.25×
Kevin Murphy (screenwriter)11.51×Movies & TV
Monogram2.87×Home & Garden
Litter box1.52×Pets & Animals
Google Photos1.8×Technology & Electronics
N1 road (South Africa)2.8×Travel & Leisure
Hog Hunting2.04×Sports
Racing1.57×Cars & Mobility
Mangaka2.43×Literature
Kento Yamazaki6.21×Movies & TV
Embroidery Library8.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile operating system audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.71
Need for SecurityCONSERVATISM2.15
Early Adopter MentalityPOWER1.95
Family OrientationCONSERVATISM1.72
Pet OwnershipJOY1.51
ExtroversionTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Mobile operating system
CountryShare
United States16.8%
India11.6%
United Kingdom4.0%

See Mobile operating system audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Mobile operating system have in United States?

Mobile operating system has an estimated audience of 2,570,788 people in United States, concentrated in California and New York.

What is the gender split and age of Mobile operating system fans?

36.0% of Mobile operating system fans are female, 64.0% are male, with an average age of 37.3 years.

Which brands do Mobile operating system fans like most?

Mobile operating system fans show strongest brand affinity for Home construction (1.93×), Combat sport (1.93×), and Mount Kilimanjaro (20×) over the country average.

Where do Mobile operating system fans live in United States?

Mobile operating system fans in United States are most concentrated in California (reach 153,808), New York (reach 104,911), and Texas (reach 99,323). These three regions account for the largest share of the active audience.

What other brands do Mobile operating system fans also like?

Beyond Mobile operating system itself, the audience over-indexes on Combat sport (1.93×), Mount Kilimanjaro (20×), Electrolyte (5.12×), and Israel (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile operating system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.