Wave Audience in Germany
Wave has an estimated audience of 935,705 people in Germany. 47.5% are female, 52.5% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Dog breed, Israel, Pillow, Litter box.
The average Wave fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Dog breed, Israel, with strongest over-indexing on Home construction (1.8× the country average). Demographically, the Wave audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Record label
Demographics of Wave fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 40.6 |
| Estimated audience size | 935,705 |
Audience persona
The typical Wave fan in Germany is balanced, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,146 | 1.03× |
| Bayern | 159,703 | 1.06× |
| Baden-Württemberg | 129,792 | 1.02× |
| Niedersachsen | 92,201 | 1.01× |
| Hessen | 88,191 | 1.24× |
| Berlin | 56,164 | 1.34× |
| Rheinland-Pfalz | 45,226 | 0.96× |
| Sachsen | 40,050 | 0.87× |
| Schleswig-Holstein | 33,145 | 0.99× |
| Brandenburg | 25,989 | 0.9× |
| Hamburg | 25,566 | 1.21× |
| Sachsen-Anhalt | 19,210 | 0.79× |
| Thüringen | 19,046 | 0.8× |
| Mecklenburg-Vorpommern | 13,429 | 0.75× |
| Saarland | 10,019 | 0.87× |
| Bremen | 9,284 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.8× | Home & Garden |
| Dog breed | 1.61× | Pets & Animals |
| Israel | 3.08× | Travel & Leisure |
| Pillow | 1.98× | Home & Garden |
| Litter box | 1.61× | Pets & Animals |
| KLIX (AM) | 3.12× | Music & Radio |
| VfL Wolfsburg | 2× | Sports |
| Progressive rock | 1.74× | Music & Radio |
| Este, Veneto | 2.71× | Travel & Leisure |
| Urban Outfitters | 1.68× | Shopping |
| Snow White (Fables) | 2.31× | Literature |
| Time (magazine) | 2.02× | News |
| Keeper (password manager) | 4.05× | Technology & Electronics |
| 3D printing | 1.9× | Technology & Electronics |
| The Journey (1959 film) | 11.45× | Movies & TV |
| Esra Erol | 4.29× | Movies & TV |
| Eindhoven | 1.64× | Travel & Leisure |
| Salman Khan | 4.59× | Movies & TV |
| Home Delivery | 1.96× | Food & Beverages |
| Medieval fantasy | 7.67× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.75 |
| Spirituality | BALANCE | 1.55 |
| Patriotism | CONSERVATISM | 1.52 |
| Early Adopter Mentality | POWER | 1.48 |
| DIY Mentality | THRILL | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Mexico | 4.8% |
| Taiwan | 4.5% |
See Wave audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Wave have in Germany?
Wave has an estimated audience of 935,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wave fans?
47.5% of Wave fans are female, 52.5% are male, with an average age of 40.6 years.
Which brands do Wave fans like most?
Wave fans show strongest brand affinity for Home construction (1.8×), Dog breed (1.61×), and Israel (3.08×) over the country average.
Where do Wave fans live in Germany?
Wave fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,146), Bayern (reach 159,703), and Baden-Württemberg (reach 129,792). These three regions account for the largest share of the active audience.
What other brands do Wave fans also like?
Beyond Wave itself, the audience over-indexes on Dog breed (1.61×), Israel (3.08×), Pillow (1.98×), and Litter box (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.