Wave Audience in United States

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Wave has an estimated audience of 5,947,683 people in United States. 46.7% are female, 53.3% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Bank account, Minnesota, Salman Khan, Winemaking.

The average Wave fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Bank account, Minnesota, with strongest over-indexing on Nationality (2.04× the country average). Demographically, the Wave audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Record label

Demographics of Wave fans

Demographic split for Wave audience in United States
MetricValue
Female46.7%
Male53.3%
Average age38.8
Estimated audience size5,947,683

Audience persona

The typical Wave fan in United States is balanced, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Wave in United States
RegionReachAffinity
California791,4301.21×
Texas592,0721.16×
Florida568,0281.41×
New York355,7401.07×
Georgia232,5411.27×
North Carolina203,6311.14×
Pennsylvania191,5380.96×
Illinois185,3600.94×
Michigan165,4291.06×
Ohio164,1600.9×
New Jersey163,6741.08×
Virginia154,7891.07×
Washington141,5281.19×
Arizona131,8311.09×
Massachusetts119,9381.02×
Maryland115,5261.13×
Tennessee114,6250.96×
Colorado104,5361.12×
Indiana102,1810.94×
South Carolina97,4631.09×
Kentucky92,3091.24×
Missouri87,7410.92×
Alabama80,4730.97×
Oregon75,7431.11×
Louisiana75,0210.98×
Wisconsin74,0370.83×
Minnesota73,4520.86×
Oklahoma66,6801.01×
Connecticut60,8491.02×
Kansas60,4711.29×
Nevada59,6271.04×
Utah58,1921.09×
Arkansas45,9850.94×
Mississippi45,1610.92×
Iowa39,5140.81×
Hawaii31,1031.22×
Idaho28,6190.96×
New Mexico28,0630.94×
Nebraska24,5890.82×
Maine24,2481.14×
New Hampshire19,7230.84×
Rhode Island19,6401.04×
West Virginia18,7100.68×
Washington, District of Columbia16,4460.92×
Delaware15,4790.94×
Montana14,1540.86×
South Dakota10,3090.75×
Vermont9,1080.87×
Alaska8,9460.7×
North Dakota8,9370.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wave audience
BrandAffinityCategory
Nationality2.04×Politics & Society
Bank account2.24×Business & Career
Minnesota1.54×Travel & Leisure
Salman Khan3.82×Movies & TV
Winemaking1.98×Food & Beverages
Acoustic music1.89×Music & Radio
Nuts (film)2.03×Movies & TV
Notre Dame Fighting Irish football1.76×Sports
Spinal muscular atrophy2.98×Health
Ellen Burstyn2.89×Movies & TV
JTV (Indonesia)1.6×
Hypertext1.73×Technology & Electronics
Ulysses S. Grant1.68×Politics & Society
Jack Skellington1.92×Movies & TV
Buying and Selling Real Estate2.07×Home & Garden
Wizards of Waverly Place1.75×Movies & TV
Stucco1.62×Home & Garden
Penn & Teller2.13×Movies & TV
Grand Prairie, Texas1.93×Travel & Leisure
Bully (2011 film)1.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wave audience
TraitClusterScore
Early Adopter MentalityPOWER1.67
IndividualismJOY1.33
PatriotismCONSERVATISM1.33
SustainabilityBALANCE1.32
DIY MentalityTHRILL1.31
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Wave
CountryShare
United States20.9%
Mexico4.8%
Taiwan4.5%

See Wave audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Wave have in United States?

Wave has an estimated audience of 5,947,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Wave fans?

46.7% of Wave fans are female, 53.3% are male, with an average age of 38.8 years.

Which brands do Wave fans like most?

Wave fans show strongest brand affinity for Nationality (2.04×), Bank account (2.24×), and Minnesota (1.54×) over the country average.

Where do Wave fans live in United States?

Wave fans in United States are most concentrated in California (reach 791,430), Texas (reach 592,072), and Florida (reach 568,028). These three regions account for the largest share of the active audience.

What other brands do Wave fans also like?

Beyond Wave itself, the audience over-indexes on Bank account (2.24×), Minnesota (1.54×), Salman Khan (3.82×), and Winemaking (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.