Rascasse Audience Intelligence

Wave Audience in United States

Name: Wave — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Wave in United States — modelled from more than twelve digital signal sources. Wave has an estimated audience of 5,947,683 people in United States.

#3372among Topic in United States #486in Travel & Leisure

The average Wave fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), AutoZone, Web server, with strongest over-indexing on Do it yourself (DIY) (1.51× the country average).

Demographically, the Wave audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wave fan in United States is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Do it yourself (DIY).

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wave profile in United States.

Audience size

5.9M

in United States

Gender

46.7%♀

53.3% male

Age

38.8

average years

Country rank

#5748

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Wave fans

46.7% are female, 53.3% are male, average age 38.8.

Fig. 02

Gender split

46.7%

Female

53.3%

Male

Demographic split for Wave audience in United States
Metric	Value
Female	46.7%
Male	53.3%
Average age	38.8
Estimated audience size	5,947,683

Fig. 03

Age distribution

Age distribution of the Wave audience in United States
Age bracket	Share	%
16-19		22%
20-29		19%
30-39		18%
40-49		20%
50+		20%

Fig. 04

Worldwide distribution

20.9%

of the worldwide Wave audience comes from United States.

Worldwide audience distribution share by country for Wave
Country	Share
United States	20.9%
Mexico	4.8%
Taiwan	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wave audience in United States is strongest.

Fig. 05

Top regions by affinity

Wave fans by region: top regions in United States
#	Region	Reach	×
01	Kansas	~70K	1.44×
02	Florida	~500K	1.34×
03	Hawaii	~30K	1.29×
04	Kentucky	~90K	1.25×
05	Georgia	~200K	1.24×
06	Maine	~30K	1.23×
07	California	~800K	1.17×
08	Washington	~100K	1.12×
09	South Carolina	~100K	1.12×
10	Texas	~600K	1.11×
11	North Carolina	~200K	1.11×
12	Maryland	~100K	1.09×
13	Utah	~60K	1.08×
14	Michigan	~200K	1.07×
15	Colorado	~100K	1.07×
16	Alabama	~90K	1.07×
17	Rhode Island	~20K	1.07×
18	New Jersey	~200K	1.05×
19	Arizona	~100K	1.05×
20	Oregon	~70K	1.05×
21	Virginia	~100K	1.03×
22	Connecticut	~60K	1.01×
23	Idaho	~30K	1.01×
24	Louisiana	~80K	1.00×
25	New York	~300K	0.99×
26	Oklahoma	~70K	0.99×
27	Nevada	~60K	0.99×
28	New Mexico	~30K	0.99×
29	Massachusetts	~100K	0.98×
30	Delaware	~20K	0.96×
31	Vermont	~10K	0.96×
32	Arkansas	~50K	0.95×
33	Mississippi	~50K	0.94×
34	Tennessee	~100K	0.93×
35	Indiana	~100K	0.93×
36	Pennsylvania	~200K	0.92×
37	Missouri	~90K	0.90×
38	Washington, District of Columbia	~20K	0.90×
39	Montana	~10K	0.90×
40	Illinois	~200K	0.88×
41	Ohio	~200K	0.88×
42	Nebraska	~30K	0.86×
43	New Hampshire	~20K	0.86×
44	Minnesota	~70K	0.84×
45	South Dakota	~10K	0.84×
46	Wisconsin	~70K	0.83×
47	Iowa	~40K	0.81×
48	North Dakota	~10K	0.80×
49	Alaska	~10K	0.79×
50	West Virginia	~20K	0.72×

Affinity by region — Wave, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wave audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wave audience
#	Interest	Category	×
01	Web server	Technology & Electronics	3.32×
02	Non-alcoholic beverage	Food & Beverages	2.24×
03	Micro Center	Shopping	2.14×
04	Ace Hardware	Home & Garden	1.85×
05	Linux	Technology & Electronics	1.80×
06	Innovation	Business & Career	1.78×
07	Microwave oven	Home & Garden	1.77×
08	Natural skin care	Beauty & Wellness	1.75×
09	Real property	Home & Garden	1.73×
10	New York Post	News	1.68×
11	Rail transport	Travel & Leisure	1.67×
12	Detroit Tigers	Sports	1.64×
13	Ticketmaster	Travel & Leisure	1.62×
14	Vintage clothing	Fashion & Accessoires	1.59×
15	O'Reilly Auto Parts	Cars & Mobility	1.59×
16	Advance Auto Parts	Cars & Mobility	1.59×
17	AutoZone	Cars & Mobility	1.58×
18	Genetics	Kids & Family	1.58×
19	Made in USA	Business & Career	1.52×
20	Do it yourself (DIY)	Home & Garden	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wave audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Wave audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.56×
Early Adopter Mentality	POWER	1.37×
Need for Security	CONSERVATISM	1.33×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Wave audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	0.70×
Pet Ownership	JOY	0.71×
Social Media Usage	JOY	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Wave have in United States?

Wave has an estimated audience of 5,947,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Wave fans?

46.7% of Wave fans are female, 53.3% are male, with an average age of 38.8 years.

Which brands do Wave fans like most?

Wave fans show strongest brand affinity for Do it yourself (DIY) (1.51×), AutoZone (1.58×), and Web server (3.32×) over the country average.

Where do Wave fans live in United States?

Wave fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Wave fans also like?

Beyond Wave itself, the audience over-indexes on AutoZone (1.58×), Web server (3.32×), Ace Hardware (1.85×), and Genetics (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Wave audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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