Nova Scotia Audience in Canada
Nova Scotia has an estimated audience of 4,346,732 people in Canada. 53.4% are female, 46.6% are male, average age 43.7. Top regions: Ontario, Nova Scotia, British Columbia. Top brand affinities: Ice Hockey World Championships, WestJet, Real property, New Brunswick, The Weather Network.
The average Nova Scotia fan in Canada is 43.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Nova Scotia, British Columbia. Top brand affinities include Ice Hockey World Championships, WestJet, Real property, with strongest over-indexing on Ice Hockey World Championships (1.68× the country average). Demographically, the Nova Scotia audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Nova Scotia fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 43.7 |
| Estimated audience size | 4,346,732 |
Audience persona
The typical Nova Scotia fan in Canada is balanced, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,532,501 | 0.84× |
| Nova Scotia | 543,779 | 4.2× |
| British Columbia | 388,397 | 0.6× |
| Quebec | 384,719 | 0.37× |
| Alberta | 311,933 | 0.58× |
| New Brunswick | 105,245 | 1.05× |
| Manitoba | 84,593 | 0.52× |
| Saskatchewan | 67,438 | 0.49× |
| Newfoundland and Labrador | 36,783 | 0.56× |
| Prince Edward Island | 18,740 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.68× | Sports |
| WestJet | 1.7× | Travel & Leisure |
| Real property | 1.63× | Home & Garden |
| New Brunswick | 1.69× | Travel & Leisure |
| The Weather Network | 1.53× | Movies & TV |
| Hardware store | 1.57× | Home & Garden |
| Emmy Award | 2.9× | Movies & TV |
| Innovation | 1.6× | Business & Career |
| Tabloid (newspaper format) | 2.03× | Literature |
| Western Union | 1.85× | Business & Career |
| TV game shows | 1.64× | Movies & TV |
| Dairy Queen | 1.51× | Food & Beverages |
| Virtual reality | 1.86× | Technology & Electronics |
| Wealth management | 1.77× | Business & Career |
| United Parcel Service | 1.52× | Business & Career |
| Convenience store | 1.6× | Food & Beverages |
| The UPS Store | 1.56× | Shopping |
| Bored Panda | 1.92× | Internet & Social Media |
| Blanket | 1.76× | Home & Garden |
| Apple Music | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.28 |
| Community Orientation | OPEN | 1.26 |
| Tradition | CONSERVATISM | 1.2 |
| Individualism | JOY | 1.17 |
| Need for Security | CONSERVATISM | 1.16 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 38.9% |
| United States | 25.8% |
| United Kingdom | 6.3% |
See Nova Scotia audiences in other countries
More Region audiences in Canada
- Ontario (14,426,999)
- British Columbia (7,570,082)
- New Brunswick (5,463,333)
- California (4,457,078)
- Florida (3,719,803)
Frequently asked questions
How many fans does Nova Scotia have in Canada?
Nova Scotia has an estimated audience of 4,346,732 people in Canada, concentrated in Ontario and Nova Scotia.
What is the gender split and age of Nova Scotia fans?
53.4% of Nova Scotia fans are female, 46.6% are male, with an average age of 43.7 years.
Which brands do Nova Scotia fans like most?
Nova Scotia fans show strongest brand affinity for Ice Hockey World Championships (1.68×), WestJet (1.7×), and Real property (1.63×) over the country average.
Where do Nova Scotia fans live in Canada?
Nova Scotia fans in Canada are most concentrated in Ontario (reach 1,532,501), Nova Scotia (reach 543,779), and British Columbia (reach 388,397). These three regions account for the largest share of the active audience.
What other brands do Nova Scotia fans also like?
Beyond Nova Scotia itself, the audience over-indexes on WestJet (1.7×), Real property (1.63×), New Brunswick (1.69×), and The Weather Network (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Nova Scotia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.